As a chiropractor, you probably have six or more years of education, may have spent more than $100,000 on your education and attended dozens of continuing education seminars or conferences. After all of this investment of your time and money, it is important that you work to build your practice through marketing. One of the most important tools that you have to market your practice is your website. If you are looking to build a new website or revamp your existing one, you may have stumbled across companies that offer template-based websites for chiropractors at a seemingly low monthly cost. Many chiropractors are finding out that this is too good to be true and are instead turning to custom websites instead. Don’t make the mistake of your competition. Here is why you need to invest in custom website design for chiropractors from the start.
Chiropractic Website Design Can Boost Your Image
Your website represents your practice. Why use a generic template that a ton of other chiropractors uses? This tells patients that you are not any different from the rest. Is it worth saving a few bucks initially to turn potential patients away from your practice? It is important to have a solid logo, one that represents your practice. Your logo, brand colors, and images should be consistent. A cheap, template-based website does not allow for customization. You have to choose from the templates that they offer even if none of them seem to reflect your image. If you want patients to see your practice as different from all of the other ones, then why have a design and logo that looks like hundreds of other practices out there? A custom website designer will work with you to help understand your passion, purpose, and mission. They will then take this information and design a website that communicates this to patients.
A Custom Website Will Boost Search Engine Optimization
Search engine optimization, also known as SEO, is the process of making your website visible to search engines. A website that uses good SEO will display at the top of search engine results. Why is this important? It is important because most people do not bother with scrolling through pages of search engine results to find what they are looking for. Therefore, it pays to be at the top of search engines. It takes a web designer with talent and technical know-how to properly optimize websites. Template-based websites are not optimized for search engines. In fact, these sites are often penalized by large search engines. Why is that? The reasons vary, but Google and other search engines favor professionally designed websites. Also, they also give better rankings to websites that utilize custom content. Templates often have a lot of duplicate content. This is something that is heavily penalized by Google and Yahoo search engines.
You Can Expect Responsive Design with a Custom Website
Responsive design is critical for today’s websites. A website that features responsive design is one that is designed to be user-friendly and provide an optimal viewing experience whether the person is viewing the website on a smartphone, tablet or desktop PC. It allows a website’s layout and content to change depending upon what type and size of the mobile screen are being used to view the site. Why is responsive design important? It matters because you are losing patients if your website is not responsive. Now, more than ever, patients are surfing the internet for information on their mobile devices. With mobile technology improving more and more every day, soon the predominant way to search the internet will be using a mobile device. Google has now recognized how important responsive website design is and has started adding a mobile-friendly designation to websites that are mobile friendly when displaying search results on a mobile device. Google penalizes sites that are not mobile-friendly by not displaying them first in search engine results. Why has Google taken this stance? The reason is that Google envisions that mobile devices will become more and more important way for people to search for information in the future. Template based websites are typically not designed to be mobile friendly. This means that you lose out on valuable traffic when you use a website template.
You Will Get the Most Bang for Your Marketing Bucks With Custom Chiropractic Website Design
Many people are fooled into a template website because of the low initial cost of $49 or something similar. Do not be fooled by this tactic. Although the initial cost is low, there is often a lot of hidden charges. The companies that sell templates will continue to charge a fee for as long as you have the website. Also, if you sign a contract, as most require, you will be struck with the website for a certain length of time whether or not you still want it. With a custom chiropractic website design, you pay an initial fee, and that is it. In the end, you will get a better return on your investment with this method of website design.
You Will Get Continued Support
With a template based website, you can not count on receiving the same degree of support that you will receive when you work with a professional chiropractor design company. You might think that you will get ongoing support since you typically have to sign a long contract and are required to pay a monthly fee. But unfortunately, that is often not the case. A marketing firm that is dedicated to medical or chiropractic marketing is often more focused on your practice’s success. You can expect to get technical assistance and support to ensure that your website is a success.
To create a website that will draw new patients to your door, you need more than just a generic template. Quality websites require a designer that understands your practice goals and needs and can ensure that your site is interesting to your patients, as well as delivers the message that you want them to get when they visit.