AI Search Optimization for Practices
When Patients Ask AI for a Recommendation, Be the Answer
Patients are starting to ask ChatGPT, Gemini and Perplexity for a recommendation instead of scrolling Google. Those tools answer by citing a handful of sources — and most practices have no idea whether they are one of them. O360® is a dental and medical marketing company, founded and run by a dentist, and this is the newest part of what we do.
- AI visibility check across major tools
- Physician, practice and FAQ schema
- Answer-shaped, attributed content
- Entity consistency everywhere
- Third-party signals and reviews
- Reporting on where you get cited
CUSTOM WEBSITES
Patient Visits
Appointments
5-Star
Google Rating
Your Next Patient May Never See a Search Results Page
Google AI Overviews already answer a large share of health questions without a click. ChatGPT recommends providers by name. None of that shows up in your rankings report, and none of it is fixed by adding more blog posts.
The practices that get cited now will be cited for years, because these systems lean heavily on established, well-structured sources.
- Affordable Solutions
- 100% Transparency
- First Page Results
- No Setup Fees
- No Contracts
Why Practices Come to Us for This
Founded and Run by a Dentist
O360 was founded and is run by a dentist who has owned and operated private practices. We speak your language — conversions, retention, production. Not vanity metrics.
A 100% US-Based Concierge Team
A dedicated specialist runs your account — not a ticket queue. Every decision is backed by real analytics and testing, with no long lock-ins on results.
HIPAA-Compliant. Yours. Exclusive.
Everything we build and run is HIPAA-compliant and secure. You own your website outright, with exclusivity in your area — competitors can't copy your design.
What You Get
One team covering what AI systems actually use: structured data, entity consistency, third-party mentions, reviews, and content that answers a question completely enough to be quoted. Reporting shows where you are cited and where a competitor is cited instead.
- Structured data and schema built for AI parsing
- Entity consistency across the web
- Third-party mentions and citations
- Review signals AI systems weigh
- Answer-complete content built to be quoted
- Named clinical authorship and credentials
- Google Business Profile and knowledge-panel accuracy
- Reporting on where you are cited — and where a competitor is
Getting Cited by AI Answers
AI answers cite sources. We make your practice one — clear answers to the questions patients ask, credited to a named clinician, structured so a machine can lift them without ambiguity, and consistent everywhere else the model looks.
- Structured schema for your practice, providers, services and FAQs
- Server-rendered content AI assistants can actually read
- Named, credentialed authorship on every clinical page
- Complete answers to the questions patients ask assistants
- Ongoing tracking of how AI tools answer for your specialty
Why This Is Cheaper to Win Now Than It Will Ever Be Again
This is the cheapest it will ever be. There is no established playbook, competition is thin, and the practices that build the structure now become the default answer before anyone else notices the channel exists.
Entity Consistency
AI systems build a picture of your practice from every mention of it. If your name, address, credentials or services differ across sources, the model hedges — and hedging means it names someone else.
Answer-Shaped Content
Models quote passages that answer a question completely. We structure content so a clean, attributable answer exists on the page instead of being scattered across it.
Named Clinician Attribution
AI weights authorship and credentials. Content credited to a named, credentialed clinician is far more likely to be cited than anonymous practice copy.
Reviewed by a Doctor
Our CEO is a doctor and content is clinician-reviewed — which matters more here than anywhere else, because these systems are tuned to prefer sources that look clinically credible.
Two years from now this will be as contested as the map pack is today. The work is the same either way — it is just far cheaper before everyone is doing it.
Structured Data AI Can Read
Schema, entities, and a site machines can parse without guessing.
Machines cannot infer what a human can. We add physician, practice, service and FAQ schema, keep your entity details identical everywhere, and structure pages so an AI can extract a clean answer instead of guessing at one.
- Custom Campaign Strategy
- Targeted Ads for services with high patient demand
- Microsoft (Bing) Ads — lower-cost clicks, older insured demographic
- AI & GPT ad placements as they emerge
- Landing Page Optimization to convert traffic
- Ad Copywriting that speaks to patient concerns and encourages action
- A/B Testing of ads, landing pages, and offers
Reviews & Third-Party Signals
AI leans on what others say about you, not what you say about yourself.
AI systems weight third-party corroboration heavily. Reviews, directory consistency, press and citations from other credible sites matter more here than your own marketing copy — because a model trusts what others say about you.
- Facebook & Instagram ad campaigns
- Consistent, on-brand posting
- Review generation systems
- Reputation monitoring and response
- Patient-education content
- Community engagement
Start With a Free AI Visibility Check
We will run your practice name and your main services through the major AI tools and show you what they currently say — whether you are named, who is named instead, and what is missing that would make you citable. No contract to see it.
1. Free Analysis
We audit your ads, competitors, keywords, radius, and website conversion — and show you where budget is leaking. Yours to keep, no strings.
2. Your Plan
A strategy and pricing built for your specialty, your market, and your goals — not a package off the shelf. No long-term lock-ins.
3. Live in 30 Days
Campaigns launched with call tracking and live reporting from day one — so you watch the cost per new patient, not promises.
A Site Built for Both Readers
Fast and clear for patients, structured and citable for machines.
The same page has to work for two readers now: a patient deciding whether to call, and a machine deciding whether to quote. Fast, clear and persuasive for one; structured, attributed and unambiguous for the other.
Target Your Audience
Determine Goals
Optimize for SEO
Why does the website matter so much?
Because a citation in an AI answer arrives pre-endorsed. The patient is not comparing ten options — they have been handed one, by something they trust.
Success Stories
Practices we work with, and where they show up when patients ask AI.
New Teeth Chicago
"We’ve worked with several marketing agencies over the years, but none have delivered results like this team. They understand the implant space, from patient intent to conversion. Our case acceptance rate is up, and we're now booking full-arch consults weeks in advance. Highly recommend their all-in-one marketing approach."
Chestnut AI
"Managing marketing across four offices was overwhelming—until we found this agency. They centralized our digital strategy, kept our branding consistent, and created location-specific ad campaigns that actually work. Each practice is seeing steady growth in new patient volume, and their reporting keeps us confident month after month."
Irvine Endodontics
"We’re a referral-based specialty, so building trust online is critical. The team created a beautiful website, optimized our listings, and worked directly with local dentists to highlight our practice. Since partnering with them, we’ve seen a clear increase in qualified referrals and emergency root canal cases."
Pan-Am AI Lab
"We partnered with o360 to strengthen our relationships with local practices and expand regionally. They helped us build a brand dentists trust—with a clean website, targeted outreach, and trade show support. Our B2B pipeline has never looked better."
Where Should You Start?
This is new enough that the order matters more than the budget. Here is where we would start.
Visibility Check
FIND OUT WHERE YOU STAND
Ask the major AI tools what you would ask as a patient. Most practices have never done this, and the answer is usually a competitor.
Structured Data
MAKE YOURSELF READABLE
Physician, practice, service and FAQ schema, with entity details identical everywhere. This is what lets a machine quote you without guessing.
Answer Content
BE WORTH QUOTING
Complete answers to real patient questions, credited to a named clinician. Partial answers get skipped; thorough, attributed ones get cited.
Third-Party Signals
CORROBORATION
Reviews, directory consistency and mentions elsewhere. AI weights what others say about you far above what you say about yourself.
What's Included
This work layers onto SEO rather than replacing it. Below are the highlights of our AI search optimization programs.
SEO
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Custom Content
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Blogging
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Design/Conversion Review
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Geo-Targeting
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Dynamic Live Reporting
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Google Analytics & Console
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Google Maps / GMB
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Reputation Management
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Social Media Posting
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Social Media Sync
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Premier Site Speed Optimization
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Revolving Meta Tags
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Dynamic Sitemaps
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And Much More!
PPC
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Custom Ad Copy
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Comprehensive Ad Setup
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Quality Score Updating
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Geo-Targeting
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Active Bidding Adjustments
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Waste Prevention Reviews
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Competition Review
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Dynamic Live Reporting
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Mobile Ad Copy
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Keyword Market Research
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Negative Keywords
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Call Tracking
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Ad Extensions
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And Much More!
Social Media
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Post Content
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Website Syncronization
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Google My Business
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Facebook
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Twitter
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Pinterest
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Custom Profile Graphics
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Automated Posting
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Post Images
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GMB Insights
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Profile Optimization
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Business Verification
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Social Media Consultation
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And Much More!
AI Search Optimization FAQs
Want to see what AI says about your practice?
Tell us your practice name and your main services and we will show you what the major AI tools currently say — and who they name instead of you.