Orthodontic Marketing That Starts More Cases
Built by People Who've Run Practices
More consultations, more case starts, and a lower cost per new patient. O360® is an orthodontic marketing company — founded and run by a dentist — so your marketing is built around case starts and treatment value, not clicks. We are the highest-rated company in the industry: a 4.9 rating and more five-star reviews than any other healthcare marketing company.
- 434+ five-star Google reviews
- 4.9/5 rating on Google
- Highest-rated healthcare marketing company
- 20+ years in healthcare marketing
- 94% client retention
- No long-term contracts
SCHEDULED APPOINTMENTS
5-Star Reviews
97%
CLIENT SATISFACTION
You Didn’t Finish Residency to Run Google Ads
You did not spend years in residency to spend your evenings comparing aligner ads. Most practices either hire a generalist who cannot tell an adult aligner case from an adolescent phase-one, or run it in-house until the budget quietly disappears.
Our team does one thing: promoting and growing private practices. Every dollar of your online marketing points at a scheduled consultation and a started case.
- Affordable Solutions
- 100% Transparency
- First Page Results
- No Setup Fees
- No Contracts
Why Orthodontists Choose Our Team
Founded and Run by a Dentist
O360 was founded and is run by a dentist who has owned and operated private practices. We speak your language — conversions, retention, production. Not vanity metrics.
A 100% US-Based Concierge Team
A dedicated specialist runs your account — not a ticket queue. Every decision is backed by real analytics and testing, with no long lock-ins on results.
HIPAA-Compliant. Yours. Exclusive.
Everything we build and run is HIPAA-compliant and secure. You own your website outright, with exclusivity in your area — competitors can't copy your design.
What You Get
One team running your entire digital marketing program — search, specialty ads, social and reputation — reporting on consultations scheduled, cases started, and cost per case. We work with solo orthodontists, multi-doctor groups, and practices competing against direct-to-consumer aligner brands.
- Google & Search Ads
- Facebook & Instagram Ads
- Microsoft (Bing) Ads
- AI & GPT Ads — emerging placements
- SEO & Local SEO
- Custom Website Built to Convert
- Social Media & Reputation
- Live Reporting
SEO & Local SEO
Rank for the cases that pay — clear aligners, braces, adult and adolescent starts.
Orthodontic search is local and comparison-heavy. We build pages for what patients actually search — clear aligners, braces cost, adult treatment, early treatment — and own your Google Business Profile, because most “orthodontist near me” searches end in the map.
- Keyword Research based on real patient search intent
- On-Page Optimization (titles, tags, meta descriptions, structure)
- Local SEO Focus: GMB + optimization, local citations, and reviews
- Medical Schema Markup to improve visibility and credibility
- Technical SEO: Site speed, mobile performance, crawlability
Why Our Cost Per Case Start Is the Lowest in Orthodontic Marketing
Most orthodontic ad budgets leak. Clicks from people shopping mail-order aligners, students researching, and parents outside your draw area all bill at the same rate as a real consultation.
Negative Keywords
A negative keyword tells Google when NOT to show your ad. Two decades of healthcare campaigns have given us a list that filters out students, job seekers and researchers before they cost you a click.
The Right Radius
Orthodontics is hyper-local for adolescents and wider for adults — the right radius differs by case type. We set it from your actual patient data, then tighten it.
Bid on What Pays
We bid on the searches that start cases — adult aligners, adolescent braces, free consultations — not the cheapest clicks or the mail-order aligner shoppers.
Ads Written by Clinicians
Our CEO is a doctor and our ad manager works only in healthcare — so your ad copy is written and reviewed by people who understand both the clinical claim and the HIPAA line you cannot cross.
We manage the negative keywords and the radius as actively as the bids, and we separate adult from adolescent intent instead of lumping them together. Less waste, lower cost per case start.
Google, Microsoft & AI Search Ads
A low cost per patient acquired — with complete control over your budget.
We do not set and forget. Search, Meta and AI search campaigns managed by a team that understands the orthodontic decision — a parent choosing for a child and an adult choosing for themselves are not the same buyer, and should never see the same ad.
- Custom Campaign Strategy
- Targeted Ads for services with high patient demand
- Microsoft (Bing) Ads — lower-cost clicks, older insured demographic
- AI & GPT ad placements as they emerge
- Landing Page Optimization to convert traffic
- Ad Copywriting that speaks to patient concerns and encourages action
- A/B Testing of ads, landing pages, and offers
FOUNDED AND RUN BY A DENTIST
Meet Dr. Sean Fahimi, DDS
O360 is not run by marketers who discovered orthodontics. It is run by a dentist. Dr. Sean Fahimi graduated from the University of Pennsylvania School of Dental Medicine, practiced dentistry for 15 years, and built several successful practices of his own before building the company that now serves thousands of practices.
- DDS — University of Pennsylvania School of Dental Medicine
- 15 years in dental practice — built and sold successful practices
- Marketing healthcare practices since 2003
- Leads O360’s strategy for every client
Social Media & Reputation
Build trust before the first call — with patients and referring doctors alike.
Orthodontics is a long, visible commitment, and patients check the reviews and the smiles before they schedule. We put a steady review process in place and keep your results visible — the two things a hesitant parent checks last.
- Facebook & Instagram ad campaigns
- Consistent, on-brand posting
- Review generation systems
- Reputation monitoring and response
- Patient-education content
- Community engagement
Start With a Free Analysis — Not a Contract
Before you spend a dollar with us, our team will show you where you stand — what you rank for, what competitors and aligner brands are spending in your area, where your site loses consultations, and a realistic cost per case start. No contract to see it.
1. Free Analysis
We audit your ads, competitors, keywords, radius, and website conversion — and show you where budget is leaking. Yours to keep, no strings.
2. Your Plan
A strategy and pricing built for your specialty, your market, and your goals — not a package off the shelf. No long-term lock-ins.
3. Live in 30 Days
Campaigns launched with call tracking and live reporting from day one — so you watch the cost per new patient, not promises.
Custom Website Built to Convert
100% custom, mobile-responsive, HIPAA-compliant — and it is yours.
Your site is built to convert: treatment and cost pages, before-and-after smiles, easy consultation scheduling, and fast pages on a phone. 100% custom, HIPAA-compliant, and you own it outright with exclusivity in your area.
Target Your Audience
Determine Goals
Optimize for SEO
Why does the website matter so much?
Because every ad click and every referral lookup ends there. A site that converts lifts the return on every channel at once — same traffic, same spend, more consultations scheduled.
Orthodontic Success Stories
Real orthodontic practices, measured in consultations scheduled and cases started.
New Teeth Chicago
"We’ve worked with several marketing agencies over the years, but none have delivered results like this team. They understand the implant space, from patient intent to conversion. Our case acceptance rate is up, and we're now booking full-arch consults weeks in advance. Highly recommend their all-in-one marketing approach."
Chestnut Dental
"Managing marketing across four offices was overwhelming—until we found this agency. They centralized our digital strategy, kept our branding consistent, and created location-specific ad campaigns that actually work. Each practice is seeing steady growth in new patient volume, and their reporting keeps us confident month after month."
Irvine Endodontics
"We’re a referral-based specialty, so building trust online is critical. The team created a beautiful website, optimized our listings, and worked directly with local dentists to highlight our practice. Since partnering with them, we’ve seen a clear increase in qualified referrals and emergency root canal cases."
Pan-Am Dental Lab
"We partnered with o360 to strengthen our relationships with local practices and expand regionally. They helped us build a brand dentists trust—with a clean website, targeted outreach, and trade show support. Our B2B pipeline has never looked better."
Which Strategy Is Right for Your Orthodontic Practice?
It depends on your case mix, your competition, and whether you are fighting aligner brands or the practice down the road. Here is how we would choose.
Google Ads
CONSULTATIONS THIS MONTH
Immediate visibility for high-intent searches — aligners, braces cost, free consultation. Ideal for a new location, a new associate, or a slow quarter you need to fill now.
Local SEO
OWN THE MAP PACK
“Orthodontist near me” is decided in the map. Google Business Profile, reviews and location pages so you own your area and lean less on paid every year.
Treatment & Cost Pages
WIN THE COMPARISON
Orthodontic patients compare for weeks and cost is the first question. Dedicated treatment and cost pages win those comparisons, rank, and get cited by AI search.
Reviews & Results
WHAT PARENTS CHECK LAST
Before-and-after smiles, your team, and a steady stream of five-star reviews. In a two-year commitment, this is what decides between you and the practice down the road.
What's Included
Every practice is different, so you set the budget around your case mix and goals. Below are the highlights of our orthodontic marketing programs.
SEO
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Custom Content
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Blogging
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Design/Conversion Review
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Geo-Targeting
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Dynamic Live Reporting
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Google Analytics & Console
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Google Maps / GMB
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Reputation Management
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Social Media Posting
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Social Media Sync
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Premier Site Speed Optimization
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Revolving Meta Tags
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Dynamic Sitemaps
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And Much More!
PPC
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Custom Ad Copy
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Comprehensive Ad Setup
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Quality Score Updating
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Geo-Targeting
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Active Bidding Adjustments
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Waste Prevention Reviews
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Competition Review
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Dynamic Live Reporting
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Mobile Ad Copy
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Keyword Market Research
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Negative Keywords
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Call Tracking
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Ad Extensions
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And Much More!
Social Media
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Post Content
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Website Syncronization
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Google My Business
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Facebook
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Twitter
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Pinterest
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Custom Profile Graphics
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Automated Posting
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Post Images
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GMB Insights
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Profile Optimization
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Business Verification
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Social Media Consultation
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And Much More!
Orthodontic Marketing FAQs
Ready to see what your practice could be scheduling?
Tell us your market and our team will start with a free analysis — what you rank for, what it costs to compete against aligner brands, and a realistic cost per case start.