Healthcare SEO
How We Rank Dental and Medical Practices
Organic search is the one online marketing channel that keeps paying after you stop spending. We build it the same way for every practice we work with — Google Business Profile first, then the pages that serve real local demand, then the technical work that stops capping everything else. If you want the specialty detail, see dental SEO or medical SEO.
- Google Business Profile & map pack
- Condition & procedure pages
- Technical health and Core Web Vitals
- Local citations and schema
- Review generation
- Reporting on calls and appointments
CUSTOM WEBSITES
Patient Visits
Appointments
5-Star
Google Rating
You Did Not Train for This, and You Should Not Have To
Most SEO reporting counts activity — posts published, links built, keywords “improved” — because activity is easy to show and results are not. It is the main reason practices lose faith in the channel.
We report on rankings that matter, calls, and scheduled appointments. If a piece of work does not move one of those, we stop doing it.
- Affordable Solutions
- 100% Transparency
- First Page Results
- No Setup Fees
- No Contracts
Why Healthcare Practices Choose Our SEO Team
Founded and Run by a Dentist
O360 was founded and is run by a dentist who has owned and operated private practices. We speak your language — referrals, panel size, payer mix, production. Not vanity metrics.
A 100% US-Based Concierge Team
A dedicated specialist runs your account — not a ticket queue. Every decision is backed by real analytics and testing, with no long lock-ins on results.
HIPAA-Compliant. Yours. Exclusive.
Everything we build and run is HIPAA-compliant and secure. You own your website outright, with exclusivity in your area — competitors can't copy your design.
What SEO Actually Involves
Google Business Profile and map-pack management, local citations and schema, a page for each condition or procedure with real local demand, technical health and Core Web Vitals, internal linking, and a steady review process. Everything else is decoration.
- Google Business Profile & map-pack management
- Local citations and NAP consistency
- Condition and procedure pages
- Keyword research based on real patient intent
- On-page optimization and internal linking
- Medical schema markup
- Technical health and Core Web Vitals
- Review generation and reporting
The Map Pack Comes First
For a local practice the map pack is worth more than any organic position, and it is the fastest thing to move because most profiles have been neglected for years. We start there on every engagement.
- Keyword Research based on real patient search intent
- On-Page Optimization (titles, tags, meta descriptions, structure)
- Local SEO Focus: GMB + optimization, local citations, and reviews
- Medical Schema Markup to improve visibility and credibility
- Technical SEO: Site speed, mobile performance, crawlability
Why Our Cost Per Patient Is the Lowest in Healthcare SEO
Most healthcare SEO spending leaks. Practices pay for national keywords they will never rank for, blog posts nobody searches, and directory links that stopped mattering a decade ago. The reporting hides it, because it counts activity instead of patients.
Core Web Vitals
Google measures how fast your pages load and how stable they are while loading. Most healthcare sites fail on mobile, which quietly caps every ranking on the domain.
Local Schema & Citations
Your name, address, and phone have to match everywhere Google looks. We clean up the inconsistencies and add the medical and local-business schema that tells search engines exactly what you treat and where.
Condition & Procedure Pages
We build a dedicated page for each condition or procedure you want more of, because a single services page will never rank for all of them. Which pages come first is decided by real local search demand, not by guesswork.
Content Reviewed by Clinicians
Our CEO is a dentist and our content is reviewed by clinicians — so your condition and procedure pages are accurate enough to earn trust, and specific enough to earn rankings.
We work the other way round: pick the conditions and procedures with real local demand, rank the pages that serve them, and report the cost per new patient those rankings produce. Less waste, and a number you can actually act on.
Technical SEO & Site Health
Fast, crawlable, and structured so Google can actually read your practice.
Slow pages, broken schema, and a site Google cannot crawl will cap your rankings no matter how much content you add. We fix Core Web Vitals, medical and local-business schema, internal linking, and index coverage — the unglamorous work that lifts everything else.
- Core Web Vitals and mobile page speed
- Medical and local-business schema markup
- Crawlability and index coverage
- Internal linking structure
- Site architecture built around conditions and procedures
- Duplicate content and canonical clean-up
- HTTPS, redirects, and broken-link repair
Reviews & Reputation Signals
Reviews are a ranking factor and a scheduling factor at the same time.
Review volume, recency, and rating all feed your map-pack position — and they are the last thing a patient checks before calling. We put a steady review process in place and manage the responses, so the signal keeps building instead of stalling after the first month.
- Review generation built into your patient flow
- Google review response management
- Rating, volume, and recency monitoring
- Third-party listing accuracy
- Negative review escalation process
- Reputation reporting alongside rankings
Start With a Free Review — Not a Contract
Before you commit to anything, our team will show you where you stand and what it would realistically take to improve it. No contract to see it.
1. Free Analysis
We audit your ads, competitors, keywords, radius, and website conversion — and show you where budget is leaking. Yours to keep, no strings.
2. Your Plan
A strategy and pricing built for your specialty, your market, and your goals — not a package off the shelf. No long-term lock-ins.
3. Live in 30 Days
Campaigns launched with call tracking and live reporting from day one — so you watch the cost per new patient, not promises.
A Site Built to Rank and Convert
100% custom, fast, HIPAA-compliant — and structured for search.
Rankings only pay when the page converts. Your site is built for both — fast pages, clean structure Google can read, condition and procedure content that answers what patients search, and clear scheduling paths. It is 100% custom, HIPAA-compliant, and you own it outright.
Target Your Audience
Determine Goals
Optimize for SEO
Why does the website matter so much?
Because rankings deliver traffic, not patients. A page that ranks first and converts at 2% loses to a page that ranks third and converts at 8%. We work on both ends, which is why our cost per new patient keeps falling instead of plateauing.
SEO Success Stories
Real practices, measured in map-pack positions, calls, and scheduled appointments — not impressions.
New Teeth Chicago
"We’ve worked with several marketing agencies over the years, but none have delivered results like this team. They understand the implant space, from patient intent to conversion. Our case acceptance rate is up, and we're now booking full-arch consults weeks in advance. Highly recommend their all-in-one marketing approach."
Chestnut Dental
"Managing marketing across four offices was overwhelming—until we found this agency. They centralized our digital strategy, kept our branding consistent, and created location-specific ad campaigns that actually work. Each practice is seeing steady growth in new patient volume, and their reporting keeps us confident month after month."
Irvine Endodontics
"We’re a referral-based specialty, so building trust online is critical. The team created a beautiful website, optimized our listings, and worked directly with local dentists to highlight our practice. Since partnering with them, we’ve seen a clear increase in qualified referrals and emergency root canal cases."
Pan-Am Dental Lab
"We partnered with o360 to strengthen our relationships with local practices and expand regionally. They helped us build a brand dentists trust—with a clean website, targeted outreach, and trade show support. Our B2B pipeline has never looked better."
Where Should Your SEO Budget Go First?
SEO budgets work best in a sequence. Here is the order we would spend it in, and why.
Google Business Profile
START HERE, ALWAYS
The map pack takes most local clicks and costs nothing to claim. Categories, services, photos, hours, and a review process — this is the fastest ranking movement available to almost every practice.
Condition & Procedure Pages
RANK FOR WHAT PAYS
One page per condition or procedure, written for what patients actually search. Generic “services” pages rank for nothing; dedicated pages rank and convert.
Technical Health
REMOVE THE CEILING
Core Web Vitals, schema, crawlability, and internal linking. This work rarely wins a ranking on its own, but skipping it caps everything else you do.
Reviews
THE COMPOUNDING SIGNAL
Volume, recency, and rating feed the map pack and decide the phone call. A steady process beats a review push — and it keeps working while everything else is being built.
What's Included
Every practice starts from a different position, so the scope follows the audit. Below are the highlights of our healthcare SEO programs.
SEO
-
Custom Content
-
Blogging
-
Design/Conversion Review
-
Geo-Targeting
-
Dynamic Live Reporting
-
Google Analytics & Console
-
Google Maps / GMB
-
Reputation Management
-
Social Media Posting
-
Social Media Sync
-
Premier Site Speed Optimization
-
Revolving Meta Tags
-
Dynamic Sitemaps
-
And Much More!
PPC
-
Custom Ad Copy
-
Comprehensive Ad Setup
-
Quality Score Updating
-
Geo-Targeting
-
Active Bidding Adjustments
-
Waste Prevention Reviews
-
Competition Review
-
Dynamic Live Reporting
-
Mobile Ad Copy
-
Keyword Market Research
-
Negative Keywords
-
Call Tracking
-
Ad Extensions
-
And Much More!
Social Media
-
Post Content
-
Website Syncronization
-
Google My Business
-
Facebook
-
Twitter
-
Pinterest
-
Custom Profile Graphics
-
Automated Posting
-
Post Images
-
GMB Insights
-
Profile Optimization
-
Business Verification
-
Social Media Consultation
-
And Much More!
Healthcare SEO FAQs
Map-pack movement often shows in 60–90 days if your profile has been neglected. Competitive rankings usually take 6–12 months. Anyone promising page one in 30 days is selling something else.
Yes. Specialists need fewer, higher-value keywords and referral-source visibility alongside patient search — see dental SEO or medical SEO for the detail.
No. We start with a free ranking audit, and you decide afterwards.
Want to know what you actually rank for?
Tell us your city and your top three services and our team will run a free ranking audit — where you sit today, who holds the map pack, and what it would take to get there.