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Grow your practice by taking advantage of great opportunities in online marketing. O360® offers painless, affordable solutions that are presented to you with 100% transparency. No contracts and no hidden fees. We listen and learn about the practice and using the bottom four options, build a personalized package.
Having a website alone does not mean patients will be running through the door. A key component to exposure is through Organic SEO. Our program aims to move your practice to the first page of search results by ensuring your website and name is properly optimized.
Custom content has worked for SEO, medical marketing, and simply for comprehensive reasons. Patients will visit your site more often and stay on your site for longer periods of time.
Now that your website is online, you’ll need to make sure patients are seeing it. There are millions of websites just like yours that are online – you’ll need to stand out from the rest. In short, Online Marketing, specifically SEO, brings your website to the top of search results for patients to notice your practice.
Most of our clients start seeing movement in just three months. We do not want to over-promise, but, even the first few techniques that we implement can give your website a push for a higher rank in just a couple of weeks. With the right budget, most of our clients see at least a few of their keywords on the first page within the first six months.
The main factors that helps a website rank higher are usefulness, reputation and engagement level. Many of the features that are sold today like tag optimization or link buildup are not longer important factors. Our job is to protect your investment and allocate your money to what works. The same way we have passed our competitors, we will help you pass yours.
By simply looking at the results. We are the only SEO company in the industry that offers a live, independent dashboard that shows the result of our work day by day. While there will be fluctuation in the movements of the keywords, the overall improvement will be visible after a couple of months.
Thorough Planning & Strategizing
Do-Follow Link Building from Niche Sites
Local Business Listing on Reputable Sites
Brand Name Promotion on Top Level Sites
Search Engine Submission
Business Reviews on Google Result Page
Social Bookmarking on High Authority Sites
Classified Ads on High Authority and Local Sites
Forum Posting on Niche-Based and High DA sites
Web 2.0 on High DA Sites
Our talented team of creative writers will research, outline and write custom content based on your ideas. We’ve written thousands of articles ranging from healthcare procedures to interesting doctor biographies.
Not only will content be organized on your site, but will be posted to all your social media profiles that we manage. Patients will be able to read and comment on different material. You’ll be able to comment back as well!
Quora Questions and Answers
RSS Feed for Pages and Blogs
Article Creation & Submission on High Authority Sites
Blog Content Creation
Blog Comments on Niche Based Sites
Boosting Traffic by Promoting Content
Blog/Article Writing and Promotion
Sky-scraping Content Technique
Guest Posting on High PR and High DA Sites
So many doctors and dentists have given up on online marketing because of wasteful spending by amateur marketers with no results. We’ve control cost and with focused geo and demographic targeting and ultra-accurate filtering that has improved the conversion rate significantly. We have managed hundreds of thousands of dollars in dental marketing and medical marketing campaigns throughout the years. We will protect your money the way we do ours. 100% Transparency. No contracts.
Most online marketing campaigns fail because the ROI is just not good enough. The main reason is the lack of experience combined with the complexity of the online ad platforms. One can spend a lot on Google, Facebook and other search engines paying for visitors to his/her website who are not prospective patients. The role O360® plays is to bring the cost of each patient visit down to a point that not only the management fee is paid for, but, the ROI is acceptable too.
The best thing about this campaign is that it is called ‘pay-per-click’. If no one clicks on the ads, you will not pay anything! The fact is that millions of people click on the ads and that is why Google makes over 100 billion dollars each year in ad revenue.
1. Detailed evaluation of your website and its quality
2. Study and analysis of the competition in your area
3. Keyword data evaluation and Smart Keyword selection
4. Landing page optimization
5. Ad copywriting based on years of experience
6. High conversion geo-targeting and scheduling
7. Audience targeting for maximum conversion
7. Audience targeting for maximum conversion
8. Fraud protection software to prevent competitors’ clicks
9. Google Search Console setup and connection
10. Google Analytics and conversion tracking Setup
11. Improving the quality score resulting in lower cost
12. Applying savings by improving the click-through-rate
13. Landing page improvements for better conversion
14. Account, Campaign and Ad Group setup for the best quality score
15. Continuous review of the results & improvement of the campaigns
16. An open-book program with 100% transparency
17. No long-term contract
18. Control over the ad budget
19. Modification of monthly budget when needed
20. Live and Dynamic, Fact-based Statistics Dashboard
Over 85% of consumers trust online reviews as much as personal recommendations. That means if you aren’t paying attention to online reviews and ratings, you could be missing a huge opportunity to build customers’ trust in your dental or medical practice. Everyone will get a bad review from time to time. But, without good reviews to counter that, your whole business could lose thousands of dollars every month. Today’s competitive landscape requires proactive approach to review management.
There are no ways of removing negative reviews from Yelp or Google directly, but, that does not mean you are helpless. O360® offers a powerful method of fighting invalid, malicious, or, inaccurate reviews by offering a way of displaying your great 5-star reviews on the first page of Google often above Yelp reviews. Use our tool to aggressively collect reviews without worrying about them going live before you have a chance to manage unhappy clients.
The best way of fighting a bad reputation online is to push down its source and replace it with good reviews and positive information about your business/practice. Our Reputation Shield is designed to help you achieve this goal.
See an example from Artisan Dental Madison.
Leaving a review for your business is easy and fast. Unlike other sites, your customers will not be required to establish an account or log-in to leave a review for your business. Since the process is quick, simple and anonymous, your clients may be more likely to complete a review.
Your listing will showcase all of the details and accomplishments you wish to spotlight. This includes comprehensive information about your business, as well as any images, videos or other features you wish to include.
We know you are busy. Our job is to lighten the load and do the heavy lifting while you manage your online reviews as they become available. With our service, you will receive automatic alerts that inform you when a new review is completed online.
Our review platform is approved and accepted by Google and it is shown on the Google Review panel of summary reviews from internet. See below.
A complete listing with practice-related photos and information will be created for patients to leave reviews hassle-free. Import reviews that may have been given to you on paper or other sources.
Patients will be able to leave glowing reviews without the need to login or create an account. Simple and easy! You can distribute a link to this review page by email, text or via your website.
See the reviews and decide which ones accurately portray your practice. If there are spam, inaccurate or reviews from non-patient sources, you simply disapprove them and they will never go public.
Knowing the pros and cons of each approach help us focus on what works for you best. At times, the best opportunity is on pursuing one route, often, it is a combination of all that works best.
Search Engine Optimization
Pay-Per-Click Online Ads
Social Media Marketing
We understand that every practice is different, therefore you have the ability to set your budget based on your needs. Below are highlights of our Impact Marketing campaigns.
Social Media
Social marketing for doctors is different than how merchandise is promoted on Facebook or Instagram. Not understanding that means thousands of dollars wasted. Socializing online as a business is very different than ‘social marketing’. We can help set-up your practice for success on social networks and manage your investment so you only pay for efforts that promote your practice as the wonderful practice it is.
Google Maps, Facebook, Twitter
Having a presence on Google Maps, Facebook and Twitter will complete your online profile. While having a website gives you complete control, social media allows you to immediately connect, and engage with prospective patients.
Social Media FAQs
In the past 10 years, the emergence of Social Media has erupted into a new technological sector of its own. Millions of people are signed on and using these accounts on a daily basis which makes it a strong platform for any marketing campaign. Creating an account, page or listing is virtually free while putting your medical or dental practice on the map. Great social media accounts for advertising and marketing include:
Google+
Facebook
Twitter
Youtube
Blogger
Having a presence on multiple social media accounts gives you another opportunity to reach out to patients, build a relationship and create a brand for your medical or dental practice.
Getting your business verified online includes the major social networks such as Google, Facebook and Twitter. It’s true that the verification processes for each are difficult, however, our social media experts have managed thousands of profiles and also help you.
Our team will create, optimize and verify your practice to stay connected.
We’ll completely customize your Facebook, Google My Business and Twitter profiles with customized banners, pictures, and status posts. We’ll schedule automated posts so that you don’t have to worry about checking in everyday.
Staying connected through social media is a part of a bigger marketing plan. Our Social Media Campaign aims to expand your reputation online and contributes to the SEO of your website.
Patients are often on social media, will see your post, read and click to eventually get to your website. Thus getting more traffic, better ranking and more patients.