Marketing Blog

Learn about DYI marketing, web design, and practice management. 

The #1 Way to Get on the First Page of Google Search Fast

This subject never gets old, even though we’ve written dozens of posts about making the most of your SEO strategy. We are routinely asked by dentists and physicians just like you, “how do I get to the top of the search pages?” Our post last week “Top 4 Reasons Your Website Isn’t Ranking High and How To Fix It” needed

How to Spot a Duplicated, Template-Based Website

Consider This: You’re thinking it’s time for a new website for your dental or medical practice. But as you start to look around, you see websites of every sort and at every price from under $100 per year to well over a few thousand dollars. What’s the difference between these? What are the similarities? What do you absolutely need with

Keeping Up With Your Web Content

There’s more to having a great online presence than just having a great looking website. How’s your website’s user experience? Think that your web visitors really know your practice, what you’re great at and exactly what you can do for them? Think again. Plus, you also have the search engines to feed. Don’t let anyone simply tell you that fresh

How to Use the Web to Attract More Patients

SEO Tips and Tasks You Can Use Right Now to Help Your Search Rankings 1. Start with Solid Website Website architecture has drastically evolved over the past several years and it’s likely that a 10 year old website just isn’t built to satisfy today’s performance requirements of the major search engines. If you website hasn’t been designed to accommodate the

Top 5 Endodontists in Irvine CA

Best root canal specialists in Orange County, CA Dr. Fay Mansouri Irvine Endodontist Dr. Jimmy Pham Orange Coast Endo Pacific Endo Every day, web users perform tens of thousands of local searches for a variety of dental and medical specialties. Many are specific searches by the doctor’s or practice’s name while most are general and broad like ‘best endodontist near

Are You Ignoring Instagram, Snapchat and Pinterest In Your Medical Marketing?

What do funny photos of dogs, cats, and babies on social media have to do with a professional medical practice? An argument can be made that these photos are so silly that the marketing of a physician website should stay away from any direct association with such frivolous stuff. That viewpoint is completely wrong. Besides their favorite celebrities, people love

Websites of the Top Ten Medical Companies

How do the websites of these leadingmedical companies rate? This guide reviews the websites of the top ten medical companies from the point of view of a physician or other health care professional. The reviews determine the effectiveness of a top website in terms of its design, usefulness, readability, and ease of navigation. A medical website is selected as a

Top 10 Medical Websites for Doctors

PubMed MedScape WebMD WHO UptoDate ClinicalKey MedicineNet American Medical Association NIH Epocrats Where physicians get their information. Doctors use the internet all the time to gather medical information and to investigate new procedures. This trend has grown quite a bit in the past decade. Finding the right online resources is now part of most doctors’ routine. However, there is an

Top 10 Medical Websites for Patients

A guide for understanding the top medical online resources. There is an immense amount of data on the internet and this can make it hard to differentiate between facts and fiction sometimes. However, this can be crucial when it comes to medical data. It is especially so since almost everyone now searches for his or her symptoms online. Poorly communicated

Want To Know How to Write a Good Medical Blog?

A simple guide on what to write and how to write so that patients and search engines notice you. Just about everyone by now has heard about search engine optimization and understands its importance in the online search engine ranking world. One of the foundations of the ranking is the number of keywords and keyword phrases that are on your

$1,000 or $10,000? How Much Should I Pay for a Medical or Dental Website?

How much does a medical or dental website cost? A decent template website can cost around $1,000 to $2,000 in initial fees and between $50 to $100 in monthly fees. There are companies that offer a template with no setup fees and small monthly payments, but, we had a hard time finding one that is worth considering for private practice.

Get More Positive Reviews for Your Practice

Good Reviews Create a Great First Impression Studies have shown that 84% of consumers trust online reviews more than recommendations from colleagues or friends. This means that your prospective patients will believe a positive (or the negative) review found online about your practice, and that they will connect with your practice with a certain, pre-determined set of expectations. This can

$5,000 Tax Credit That is Ignored by Doctors!

Claim your 50% tax credit when you upgrade your website to make it compliant with ADA (Americans with Disabilities Act). Far too many doctors are missing out on what could be considered free cash. With an updated website that is compliant with the Americans with Disabilities Act you can claim a tax credit of up to $5000. This credit is

Top 10 Reasons Your Dental Website Needs Help

Sorry, but the truth sometimes hurts. And it’s important to tell the truth because such information can be used to make positive changes. While this applies to life in general, it really applies to your dental practice. After all, how would you like to create a marketing piece for your practice that you think is exceptional, only to find it

Top 7 Optometry Websites of 2018

Let’s be clear…Optometrists deserve to have great looking websites and effective online marketing too, they’re not just for dentists and chiropractors. And the crop of websites serving eye care specialists we’re building are outstanding. Here are just a few of the best Optometry Websites through mid-2018. Feel free to click on the image to take a closer look at the details

You’re Not Going to Find the Time to Perform Your Own SEO, Hire Us.

Every business or organization knows when to handle things in-house and when to outsource. Factors such as time and resources come into play when making such decisions. When it comes to SEO, the same factors come into play. The field of SEO has evolved over the years. It has gotten more and more complex that you won’t have enough time

Top 7 Dental Websites in 2018

We are half-way through the year, and it’s time to take a close look at the Top 7 Dental Websites of 2018. Each of these seven websites have been selected because of their fresh, attractive designs, professional look, smart navigation, quick page-load speeds and overall user experience. Feel free to click on the image to take a closer look at

29 Marketing Ideas for Dentists in 2018

A Complete Guide to Attracting New Patients to Your Dental Business Despite the fact that every person should be scheduling a routine dental cleaning every six months, it is actually very difficult for dental offices to retain regular patients. In fact, sometimes trying to find new patients at a dentist office feels like trying to stick duct tape to a

Top 7 Chiropractic Websites in 2018

There was a time, not too long ago, when chiropractors got a bad rap. But today they’re considered mainstream, and rightly so. The chiropractor works to get the patient’s body to heal itself without relying on surgery or pharmaceuticals, and that’s a good thing. And let’s not forget that chiropractors also face the same issues and concerns that other independent

Top 7 Medical Websites of 2018

We’re on a roll now…Counting down the best (so far) of 2018. Let’s take a look at Medical Websites and what the best of the best look like and do. Medical website design encompasses a broad range of healthcare specialties including, but not limited to Chiropractors, Optometrists, Podiatry, Dermatology, General Physicians and Cosmetic Surgery. For a complete and current listing

Time is Almost Up! You’d Better Have a Secure Website Soon.

What Is HTTPS and SSL? HTTPS is a web security mechanism that encrypts information that is sent to the web server from a browser. By using HTTPS on your website, you protect your website’s users from “middleman “attacks where hackers and malicious Trojans steal the information being sent to a website. Traditionally HTTPS was primarily used by medical websites to

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