Marketing Blog

Learn about DYI marketing, web design, and practice management. 

Top 5 Things Your Dental Website Should Have

Before the world became dependent on the internet, all you had to do to market your dental practice was a well-placed advertisement on Yellow Pages. A few combined this with using the post office and word of mouth to ensure that their practices got new patients. Today, the world has changed. The Yellow Pages have been replaced by Google and

Top 7 Podiatry Websites of 2018

At the half-way point of 2018, we’ve examined the best of medical and dental websites from head to toe. And speaking of toes, how about those Podiatry Websites? Feet need to feel some love and attention too. Here are just a few of the best Foot and Ankle Websites so far in 2018. Feel free to click on the image

Top 7 Cosmetic Surgery Websites of 2018

With half of 2018 behind us, let’s review the state of Cosmetic Surgery Websites throughout the year. Unique in the medical field, cosmetic and plastic surgery website designs stand apart from other websites. Effective websites in the cosmetic surgery field need to present the practice to the user with an exception experience. These websites often incorporate the use of educational

2018 Dental Website Design Trends

  The digital age has altered the way we communicate and it has also changed the way potential patients search for dentists. Your website design is often the first impression that a potential patient has of your practice. How you present your dental practice online can help or hinder your business. After all, you are only one quick click away

OBGYN Websites and SEO Practices

  Top notch design is an essential component for a fruitful OBGYN website in light of the fact that the website needs to have an abundance of data in a simple to-explore design. These destinations fill three essential purposes: to draw in new patients, furnish existing patients with supportive data, and serve as a communication gateway. Commercial sites that are

2018 Medical Web Design Trends – What’s Hot and What’s Not

    Technology moves so fast nowadays, it appears to be impossible to keep up with the latest trends sometimes. But fear not! This article features important information on WHAT’S HOT and WHAT’S NOT in the medical website design 2018. Website Design: What’s Hot App-like mobile sites Mobile responsive design, that is, websites that automatically adapt to the screen size,

Come and View Our Updated Website Gallery

  Having designed and published nearly 3000 dental and medical websites over the years, it can be a challenge to pick the best for publishing on our own website. It’s similar to asking Paul McCartney the question “What’s your favorite Beatles song?” or a parent “Which child is your favorite?”  So we here at Optimized360 have decided that all of

Is Your Front Office Keeping New Patients Away?

  Picture this: your dental website is pristine – designed to move visitors through the perfect sales funnel, your online advertising is perfect and every bid maximizes your reach, and your social media is perfectly managed. Everything is great, except your receptionist in your front office stinks at their job. No matter how well your marketing tools are perfected, it’s

10 Best Dental Websites of 2017

Throughout the previous year, Optimized360 has developed and launched hundreds of beautiful, custom dental websites. As 2018 sets in, we thought we’d look back at a few of the standout designs of 2017, and what makes them unique.   Chu Dental Group This website’s design immediately brings a smile to your face, pun not intended. From the bright colors

20 Marketing Ideas Dentists Can Use in 2018

The new year is just around the corner and that means that now is the perfect time to start thinking about your marketing through 2018. Chances are your marketing budget for the year has been set, but what you spend it on should be fluid, with most dollars being spent on marketing efforts that promise the biggest bang for you

You May Be Eligible for a 50% Tax Credit When Upgrading to an Accessible Website

It’s tax season, and with that in mind, we know dental practices around the country are working with their CPA to figure out their tax situation and whether they’re eligible for a rebate. And while small businesses tend to get the brunt of many tax laws, there’s good news for those who are working on web accessibility. In an effort

How to Get Your Dental Website Ranked Higher On Google

    According to a Pew Research study, 77% of online health seekers (those asking health-related questions) use search engines for answers. That means that whether you like it or not, search engine optimization and online marketing are not just here to stay, it’s dominating most practices’ marketing strategies and crucial to anyone’s success. With competition fiercer than ever and

5 Marketing Tricks Dentists Should Immediately Do

    Taking your marketing game from zero to hero might appear to be a daunting task, but with some strategy and intentionality, you can move your marketing needle and ultimately improve your KPIs (key performance indicators) in just a few short months. Here’s what you need to pay attention to in order to start seeing impressive results from your

Why Social Media is Important for Your Cosmetic Surgery Practice

    In 2017, 81 percent of U.S. Americans had a social media profile, representing a five percent growth compared to the previous year. – Looks are everything. Yeah, you heard that right. In the world of cosmetic surgery, looks are everything. That’s why in today’s competitive landscape, it’s more important than ever before to have a website that’s

It Was a Very Big 2017

    2017 was quite a year at Optimized360, and hopefully for you too. For us, it was all about expanding and optimizing our offering to you — making sure that the websites and marketing programs we put in place are the best they can be and don’t add to your cost. That’s why we rolled out new tools, technologies

You Know Your Dental Website Needs Active Blogging. Why Aren’t You?

Featuring a blog (a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style) on your website increases your chance of ranking on search engines by 434%. (Source: Tech Client)If you’ve spent even a second managing your dental practice and mapping out marketing, chances are you’ve come across the term

5 Dental Website Design Must Haves and 5 Must Nots

Every profession has a list of things you simply should and shouldn’t do, and web design is no different. In fact, every different type of website has a list of things you really should avoid, and things that are essential to include, and dental website design is no different.  We’re going to start with things you should definitely focus on

4 Reasons Why You Shouldn’t Use a DIY Website Builder

  There’s a growing set of tools out there for building your own website, and we understand that these options make going out on your own and doing a DIY website seems like a good plan. Unfortunately, the aforementioned website is often just a single page, and there’s far more to designing an effective website than adding some words, slapping

Tips to Make Your Plastic Surgery Website Appear in Local Search

It’s been a long time since advertising on local TV and in newspapers were a proper way of reaching your intended client base. Modern marketing requires that you take every effort to make your plastic surgery website take advantage of the latest SEO techniques, that’s Search Engine Optimization for the uninitiated, to reach those new patients who are in need

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