Dental Marketing That Fills Your Chairs

Built by People Who've Run Practices

More new patients, lower cost per acquisition, and a website that actually converts. O360 was founded and is run by dentists, so your digital marketing is built for dentistry — not repurposed from a generic agency playbook.

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Purple Dental Website on Laptop

3,100

CUSTOM WEBSITES

860,000

Patient Visits

67,000

Appointments

5-Star

Google Rating

You Didn't Become a Dentist to Fight Google PPC Ads

You didn’t spend a decade becoming a dentist to spend your evenings fighting Google Ads and Instagram. Most practices either overpay a generalist agency that doesn’t understand case acceptance, referrals, or the difference between an implant patient and a cleaning — or they DIY it and watch the budget disappear.

O360 does one thing: grow dental practices. Every dollar of your online marketing is pointed at booked appointments, not vanity metrics.

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Smile Theory Website

Why Dentists Choose O360

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Founded and Run by Dentists

O360 was founded and is run by dentists who have owned and operated private practices. We speak your language — case acceptance, referrals, production. Not vanity metrics.

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A 100% US-Based Concierge Team

A dedicated specialist runs your account — not a ticket queue. Every decision is backed by real analytics and testing, with no long lock-ins on results.

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HIPAA-Compliant. Yours. Exclusive.

Everything we build and run is HIPAA-compliant and secure. You own your website outright, with exclusivity in your area — competitors can't copy your design.

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What You Get

A single dental-focused team running your entire digital marketing and patient-acquisition engine — from first click to booked appointment, with live, transparent reporting so you always know what your spend is producing.

SEO & Local SEO

Rank for the procedures that pay — implants, cosmetic dentistry, Invisalign, full-mouth reconstruction.

Our SEO strategists and dental content writers build your organic presence locally — including Google Business Profile and map-pack optimization — so patients find you first when they search.

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Why Our Cost Per Patient Is the Lowest
in Dental Marketing

Most dental ad budgets leak — clicks from job seekers, dental students, price shoppers, and people forty minutes away who were never going to book. Twenty years of running campaigns exclusively in dentistry and healthcare taught us exactly where the waste hides. And because our CEO and our Marketing Ad Manager are both dentists, the people building your campaigns have sat chairside, read a production schedule, and know which patients a practice actually needs. Here is what that experience does for your budget:

A 20-Year Negative Keyword List

A negative keyword tells Google when NOT to show your ad. Two decades of dental campaigns have built us an enormous library of searches that look dental but never become patients — “dental assistant jobs,” “dental school requirements,” “free dental clinic,” “how to whiten teeth at home.” Blocking them from day one means your budget starts clean, instead of spending months paying Google to learn what we already know.

A Radius Based on Actual Travels

Dentistry is hyper-local, but the right radius is not a guess — it changes by procedure and by area. Patients drive five minutes for a cleaning and an hour for full-arch implants; suburban and urban practices pull differently. After twenty years of dental campaigns, we set geo-targeting per procedure from real patient-travel patterns — so you never pay for clicks from people who were never coming.

Keywords That Produce Production

We bid on the searches that fill chairs with the dentistry you want more of — implant, orthodontic, and emergency intent — and skip the vanity terms that only produce traffic. Twenty years of dental search data tells us which phrasings mean a patient ready to book and which mean a researcher or a price-shopper, before your money is spent finding out.

Ads Written by Dentists

Our CEO and our Marketing Ad Manager are both dentists — so your ad copy is written and reviewed by people who have actually practiced. Ads that speak to what patients truly weigh (pain, cost, insurance, fear of the chair), stay clinically accurate, and consistently out-convert the template ads generalist agencies recycle across industries.

The result: less waste, a lower cost per new patient, and ongoing waste-prevention reviews on every account
every dollar pointed at getting appointments.

Google, Microsoft & AI Search Ads

A low cost per patient acquired — with complete control over your budget.

We don’t set and forget. Smart keyword control, geo-targeting, negative-keyword sculpting, and waste-prevention reviews — actively managed with a deep understanding of how dental patients actually search. Beyond Google, we run Microsoft (Bing) Ads — often cheaper clicks from an older, well-insured demographic — and we adopt AI ad placements early, including ads inside ChatGPT and other assistants as they roll out.

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FOUNDED AND RUN BY A DENTIST

Meet Dr. Sean Fahimi, DDS

O360 isn’t run by marketers who discovered dentistry — it’s run by a dentist who mastered marketing. Dr. Sean Fahimi graduated from the University of Pennsylvania School of Dental Medicine, practiced dentistry for 15 years, and built multiple successful practices of his own.

In 2003, while still practicing, he founded Dentistry21 — a digital agency serving exclusively the online needs of other dentists. It worked so well that in 2006 he sold his Irvine, CA practice to run the agency full-time. That company became O360, and the core team that built it is still here — more than twenty years later.

When we talk about case acceptance, production, and what an implant patient is worth — it’s because your campaigns are built by someone who has sat in your chair. Literally.

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Social Media & Reputation

Build trust before the first call — with patients and referring doctors alike.

Consistent posting, review generation, and reputation management — plus paid Facebook and Instagram campaigns, which are especially powerful for cosmetic, ortho, and elective dentistry. Social media for a dental practice isn’t about trends — it’s about credibility, your values, and educating your community.

Start With a Free Analysis — Not a Contract

Before you spend a dollar with us, we’ll show you exactly where you stand. Our free analysis covers your current ad spend and where it’s leaking, a competitive analysis of the practices outranking you, keyword research for the procedures that pay in your market — including the negative keywords you should be blocking — your geo-targeting radius, and a website conversion review. You keep the findings either way.

1. Free Analysis

We audit your ads, competitors, keywords, radius, and website conversion — and show you where budget is leaking. Yours to keep, no strings.

2. Your Plan

A strategy and pricing built for your specialty, your market, and your goals — not a package off the shelf. No long-term lock-ins.

3. Live in 30 Days

Campaigns launched with call tracking and live reporting from day one — so you watch the cost per new patient, not promises.

Custom Website Built to Convert

100% custom, mobile-responsive, HIPAA-compliant — and it is yours.

Your site is built to convert: patient-education content, clear booking paths, and real speed on mobile. You own it outright, exclusive to your area — competitors can’t copy your design.

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Target Your Audience

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Determine Goals

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Optimize for SEO

Why does the website matter so much?

Because every ad click ends there. A website that converts raises the return of every channel at once — it is why we close the loop between marketing and design instead of treating them as separate projects.

Dental Success Stories

Real results from real dental practices — measured in booked appointments and cost per new patient, not impressions. A few of the numbers behind the reviews:

More new-patient inquiries in the first months
35– 0 %
Year-over-year SEO conversion growth — Irvine Endodontics
0 %
More appointments after partnering with O360
0 %
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New Teeth Chicago

"We’ve worked with several marketing agencies over the years, but none have delivered results like this team. They understand the implant space, from patient intent to conversion. Our case acceptance rate is up, and we're now booking full-arch consults weeks in advance. Highly recommend their all-in-one marketing approach."

Colorful Dental Website

Chestnut Dental

"Managing marketing across four offices was overwhelming—until we found this agency. They centralized our digital strategy, kept our branding consistent, and created location-specific ad campaigns that actually work. Each practice is seeing steady growth in new patient volume, and their reporting keeps us confident month after month."

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Irvine Endodontics

"We’re a referral-based specialty, so building trust online is critical. The team created a beautiful website, optimized our listings, and worked directly with local dentists to highlight our practice. Since partnering with them, we’ve seen a clear increase in qualified referrals and emergency root canal cases."

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Pan-Am Dental Lab

"We partnered with o360 to strengthen our relationships with local practices and expand regionally. They helped us build a brand dentists trust—with a clean website, targeted outreach, and trade show support. Our B2B pipeline has never looked better."

Which Strategy Is Right for Your Dental Practice?

Not sure where to start? It depends on your specialty, your competition, and how fast you need chairs filled. Here is how we match online marketing strategy to practice.

Google Ads

FILL CHAIRS FAST

Immediate visibility for high-value dental searches — implants, emergencies, Invisalign. Ideal for new locations, new associates to keep busy, or filling short-term schedule gaps with the procedures you want more of.

Local SEO

OWN THE MAP PACK

When someone searches “dentist near me,” the map decides who gets the call. We build your Google Business Profile, reviews, and local pages so your practice dominates its area over time — and relies less on paid ads.

Procedure Content

WIN THE PATIENTS DOING RESEARCH

Implant, ortho, and cosmetic patients compare for weeks before booking. Dedicated procedure and cost pages — credited to your doctors — win those comparisons, rank in Google, and get cited by AI search.

Social & Reputation

BE THE PRACTICE PEOPLE ALREADY TRUST

Before-and-afters, team culture, and a steady stream of five-star reviews. Especially powerful for cosmetic, ortho, and pediatric practices — where parents and patients choose with their eyes.

What's Included

We understand that every practice is different, therefore you have the ability to set your budget based on your needs. Below are highlights of our Impact Marketing campaigns.

SEO

  • Custom Content
  • Blogging
  • Design/Conversion Review
  • Geo-Targeting
  • Dynamic Live Reporting
  • Google Analytics & Console
  • Google Maps / GMB
  • Reputation Management
  • Social Media Posting
  • Social Media Sync
  • Premier Site Speed Optimization
  • Revolving Meta Tags
  • Dynamic Sitemaps
  • And Much More!

PPC

  • Custom Ad Copy
  • Comprehensive Ad Setup
  • Quality Score Updating
  • Geo-Targeting
  • Active Bidding Adjustments
  • Waste Prevention Reviews
  • Competition Review
  • Dynamic Live Reporting
  • Mobile Ad Copy
  • Keyword Market Research
  • Negative Keywords
  • Call Tracking
  • Ad Extensions
  • And Much More!

Social Media

  • Post Content
  • Website Syncronization
  • Google My Business
  • Facebook
  • Twitter
  • Pinterest
  • Custom Profile Graphics
  • Automated Posting
  • Post Images
  • GMB Insights
  • Profile Optimization
  • Business Verification
  • Social Media Consultation
  • And Much More!

Dental Marketing FAQs

Established practices typically invest 3–6% of collections in marketing; practices in growth mode — a new location, a new associate to keep busy — often run 8–10% for a period. The more useful number is cost per new patient versus what that patient is worth to your practice: a single implant case can pay for a month of marketing. Our live reporting shows you that math every month.
Google Ads produce calls within days of launch — that is their job. SEO and map-pack rankings build over roughly 3–6 months and then compound. Most of our dental programs front-load paid search to fill chairs now while the organic engine takes over the long-term load.
Yes — endodontists, orthodontists, periodontists, oral surgeons, pediatric dentists, and dental labs. Specialist marketing is different: a large share of your growth comes from referring doctors, not just patients, so we build referral-focused pages and campaigns alongside patient acquisition.
No long lock-ins on results. We are data-driven by design — every decision is backed by real analytics and testing, and the live dashboard shows you exactly what your spend is producing. We keep clients by performing, which is why our retention is 94%.
Yes — 100%. The custom website we build is yours outright, and it comes with exclusivity in your area: we will not sell your design or work with a directly competing practice next door.
Yes. The website, forms, and tracking we build and run are HIPAA-compliant and secure. That includes keeping advertising pixels and remarketing away from patient-facing flows — an area where many practices are unknowingly exposed.
Yes. We start with an honest audit: if your current site converts, we keep it and market it. If it is leaking patients — slow on mobile, no clear booking path, template design — we will show you exactly where, and what fixing it is worth.
O360 was founded and is run by healthcare professionals who have owned and operated private practices. We know the difference between an implant patient and a cleaning, what case acceptance means, and why a referring doctor matters more than a like. Every dollar is pointed at booked appointments — not vanity metrics.
Dental digital marketing covers everything that brings patients to your practice online: Google and Microsoft (Bing) search ads, Facebook and Instagram campaigns, emerging AI placements such as ads inside ChatGPT, SEO and local map-pack optimization, a custom website built to convert, review generation, and live reporting that ties it all back to booked appointments. At O360, one dental-focused team runs all of it together — because the channels perform best when they are built as one system.

Ready to see what your practice could be booking?

Tell us where you want to grow and we’ll start with a free analysis of your market — competitors, keywords, and where your current spend is leaking — then send pricing and a plan tailored to your practice. No sales calls. No spam. Quick response.