When the brain views curvature in a website’s architecture, it may subconsciously process underlying tones of gracefulness and even a sense of femininity. When curve-base stylistic elements are used in a website, they can invoke a feeling of fluidity, ease, and flexibility within the viewer. As opposed to more linear themes, curvy features, from rounded corners to a swooping edge, can be perceived as non-threatening and approachable. Curves can be used to lower anxiety and soften the perception of a practice that might otherwise cause anxiety – a beneficial feature when a patient is preparing to undergo a complex or intimidating procedure.