White, pink, and green come together to create a visually striking color palette that gives Saddleback Women’s Medical Group website a nurturing, welcoming feel. Pink is known for its traditional association with nurturing and the feminine principle, while green is connected to health, nature, and well-being. Set against a white background, these colors provide a striking contrast and help direct patients to important areas of the site. Healthy, happy women at various stages of pregnancy are used to connect to the clientele, reflecting their hopes for a healthy maternity and building rapport. The layout of the site has a trendy, hip feel that connects with the affluent and socially savvy community surrounding Laguna Hills, CA.
Converting visitors to patients starts by making it easy for them to see themselves in the office space under your care. The Office Tour feature integrated into the website introduces the location, its staff, and its services in a way that makes visitors start feeling at home. Click-to-dial integration, social media channels, and direct-to-map features provide connection and convenience for those heading towards a busy life with growing children. Mothers and mothers-to-be alike have busy schedules, and the site’s patient portal helps to accommodate them by providing easy access to records, messages from their physician, and other vital information about their OBGYN care.
