Color has powerful psychological effects and can be used to make a very specific first impression. The brain perceives and processes different colors and shades in many different ways, which can be used to your advantage in a web design. A bright color scheme, for example, can spark intrigue and cheerfulness. It can also make a practice seem more ‘down to Earth’, which may allude to a laid back, non-intimidating atmosphere. We use colorful design schemes to project trust, compassion, and the possibility of a having a long-term relationship with a particular provider. This is especially useful for family-based and pediatric practices.