The logo designed for Yassin Pediatrics reflects the light-hearted and playful nature of the clinic’s personality. The stylized hand shows the caring and nurturing that goes into caring for their patients. The hero image reflects the diversity of their community and their dedication to serving patients from all walks of life. Orange plays an important role as an action button and draws the eye to important areas of the site easily. The images used for the service page links have a darkened and zoom-in mouse-over effect that encourages interaction. The images are used to connect with parents of patients at every age of development, demonstrating the pediatric services they offer and how they can benefit them.
Patient education is essential to first-time parents and seasoned veterans of parenthood alike. Yassin Pediatrics provides an ample supply on vaccines, steps on being a new patient, and a collection of links and information for parents seeking to educate themselves. Click-to-dial functionality is integrated into the header to aid parents with quickly reaching out to the clinic. While direct-to-map tech is used to provide one-click directions to patients on their way to the office. Social media integration connects with the digitally savvy modern patient looking to stay in regular touch with their children’s health care provider.
