New design idea.
Combining cool-toned neutral blacks and whites with dark tangerine orange, Murphy Chiropractic showcases its abilities, services, and other relevant information with efficiency and exuberance. As the action color, the tangerine orange brings youth, vitality, and energy to the website’s design, and when combined with the elegant black and smoky white, creates an impression of new beginnings and modern innovations. The website uses variances of imagery, icons, and divisions that, rather than taking away from the website, add to its authenticity and authority in the chiropractic field. By incorporating the orange as the action color, it helps direct the visitor to different parts of the page, ultimately creating an optimistic, accommodating, and reputable impression of the business.
The hero image slideshow takes center stage as the header, containing its main menu, is layered over the hero image for a seamless transition. The header section also contains its click-to-call number, click-to-action address, and its action button for scheduling an appointment. With the slideshow application, each slideshow section is interlinked with an associated section, such as its maps and directions, what to expect, and meet the doctor’s internal links. Its chiropractor section is layered with a background image, bringing variety to the design, and showcases its certifications and awards. Its chiropractic services section is a semi-flat design that interacts with the visitor, and below that section, small divisions containing its reviews, videos, and HIPPA contact form can be found. Its footer contains testimonials, social media icons, click-to-call numbers, and the appointment action button.
