Here is a draft content written in a natural voice about website design tips for periodontists:
As a periodontist, your website design should clearly communicate your expertise in gum disease treatments and dental implant procedures. When patients are experiencing gum pain or seeking complex tooth replacement options, your site needs to instill confidence that you can address their periodontal health needs.
So what elements really matter for creating an effective periodontist website? Here are my top recommendations:
- Showcase your specialty credentials – List your periodontics certifications, specialty training, and cosmetic dentistry skills upfront so prospective patients understand your deep expertise from the start.
- Spotlight dental implant treatments – Thoroughly explain your implant options – types, benefits, procedures, costs – and feature lots of before/after photos of successful cases. This shows proof you can deliver natural-looking, functional implant teeth.
- Discuss gum disease therapies – Educate visitors about common gum problems like gingivitis and periodontitis. Explain the latest non-surgical and surgical gum treatments you provide to stop disease progression and save deteriorating teeth.
- Promote advanced technology – Feature the cutting-edge tools you use like dental lasers, 3D imaging, microscopes, piezosurgery, and regenerative materials. This builds confidence you utilize the latest periodontal innovations.
- Share patient reviews and testimonials – Sprinkling in patient stories about how you turned their gum condition around or gave them a beautiful smile again offers tangible social proof of your periodontal expertise.
- Blog about gum and oral health – Post educational articles discussing prevention, symptoms, and periodontal treatment options. This positions you as an authoritative expert periodontists turn to.
- Describe your office environment – Use photos and descriptions to highlight your state-of-the-art office, warm and welcoming team, spa-like amenities, and sterilization protocols. This gives prospective patients an inside look at what to expect.
- Outline your payment options – From insurance billing practices to financing plans, be upfront about payment and make the process easy for patients to understand.
By focusing your periodontist website design on these areas, you can better attract patients seeking leading-edge gum disease and dental implant treatments.
A digital presence is an essential part of any business plan these days, often serving as a first impression for visitors. Dental website design requires understanding various SEO and conversion-focused design aspects. Even if you’re not focusing on drawing in new potential patients and converting them to members of your practice’s family of customers, your existing patients will appreciate the attention paid to functional aspects of your site.
A useful website starts with selecting a color palette representing your practice and a recognizable and brandable logo that integrates these same colors. From there, it’s a matter of incorporating useful functions, including direct-to-map functionality, patient forms, mobile responsive design, and countless other little touches. Patients appreciate it when they can fill out their forms before arriving at the appointment and get to know your office through an office tour. Each element adds something to their experience that will tell them you’re the right choice for their care.
Some great examples of Periodontic website design are available below:
1. Highland Dental Group
Aesthetics
Highlands Dental perfectly uses a blue/white/green color palette on its site to emphasize the personality and character of the clinic. These colors are reflected in their beautiful stylized logo that will surely capture the eye of any communique. Blue brings an uplifting feeling of hope and peace to those viewing it, while green is known for its healing and rejuvenating associations. White serves as a perfect contrast for both these tones, making text, icons, and buttons visually pop.
The main image shows a family of all ages of life, their happy, healthy appearance and beautiful smiles speaking for themselves. The site’s overall design leans on a multi-page structure, with each page containing ample information on its topic without crowding. Altogether the color choices and layout make this a clean and visually striking design that perfectly serves the clinic’s purposes.
Functionality
Functionality is of immediate concern for Highland Dental’s design, starting with a click-to-dial phone number for reaching the clinic in the site’s header. Including office hours is a thoughtful addition that lets visitors gather critical information immediately. The menu contains direct links to information about the personnel at the office, the services they offer, and important information for new and existing patients. The menu collapses into a hamburger menu on smaller screens, maintaining functionality and visual appeal for mobile users.
Alongside the menu is a contact button, and a “book an appointment” button can be found directly below the main image. This makes the opening volley of page one focused on delivering convenience to visitors and getting them into the office. Below that button can be found a series of links to information about the services offered. Each link is found below a stylized image and an informative blurb that focuses on the essential information while providing access to additional info.
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2. Glow Dental & Implant Center
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Aesthetics
Glow Dental’s color scheme has a striking futuristic appeal, with vibrant green being accented against black and interchanged with blue. Each of these colors brings its own character to the website. Black has associations in web design with professionalism, while green is related to health and healing. Green is clearly used as the action color in this site, drawing the visitor’s eyes to areas where they can make appointments, get more information, or reach out to the clinic. The stylized imagery used for each service page link is striking, while the ‘bump’ motion that occurs on mouse-over encourages patients to explore further. This site makes stunning use of imagery to convey information to the viewer and attract their eye to specials offered by the clinic.
Functionality
Here, we see an excellent use of functional elements intertwined with beautiful design. It starts by allowing the viewer to reach out to the clinic. Social media channels are set up alongside direct-to-map functionality and click-to-call integration to enhance mobile device compatibility. The menu contains links to the various areas of the site and contracts down to a hamburger menu for effective use on narrow windows. Patient convenience is emphasized by providing forms they can fill out and have on hand when they arrive at the clinic. The slideshow image highlights special offers, rates, and payment options in an attractive and informative display. At the bottom of the page is a HIPAA secure contact form that helps establish contact without risking the patient’s data.
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3. David S Amid Periodontics and Implant Dentistry
Visit David S Amid Periodontics and Implant Dentistry
Aesthetics
This is a rarely seen design that is nonetheless visually powerful and effective at conveying information in a compact space. Black and green are again present in this site’s design, with each turning as the color for text, with white thrown in for its strong contrast ability. Contact is emphasized in this site’s design, and its lightweight nature makes it perfect for mobile browsing on any network. Each of the pages on this site follows this design, effective delivery of information through a simple one-page design that is truly remarkable. Pink is utilized in the internal pages as a backdrop for text-heavy pages. The professionalism of black pairs with the healthy, nurturing qualities of pink and green to create a beautiful site.
Functionality
This site demonstrates remarkably effectively what happens when the beauty of form meets the efficiency of function. Every page on this site does a lot of heavy lifting for the patient without taking up much space. Contact can be made immediately, information easily reached, and directions easily obtained. Within the site can be found forms that the patient can use to prepare for their original visit. At the same time, the Office Tour page provides them with the opportunity to familiarize themselves with the clinic. All of these elements, including the introduction to the team, ensure that potential patients can start building rapport with the team and clinic before they ever step through the door or pick up the phone.
4. Bay Periodontics Dental Implants
Visit Bay Periodontics Dental Implants
Aesthetics
Bay Periodontics took a light, welcoming, and airy approach to their site’s design. The main image’s subtle pink background emphasizes the doctor’s image and the button encouraging the visitor to schedule an examination. Striking imagery is used for each section describing the services available, with an awareness of the clinic’s diverse clientele displayed through the choice of images. Below this set of images is an active review section that uses simplicity to convey the message in a series of scrolling black-on-white text. The logo for the company was well designed, with its color palette being visibly reflected throughout the site. The use of imagery and text throughout the site is incredibly well-balanced, allowing valuable information to be transmitted both through text and image.
Functionality
This site is littered with functionality in subtle and clever ways, some of which show a modern and technologically savvy clinic. These include the click-to-call function in the header and a less commonly seen click-to-email function. While email contact options are a common feature, prominently displaying them speaks to a clinic focused on its users’ convenience. The “Schedule an Examination” button is also prominently placed in the hero image, meaning that immediate contact is the clinic’s goal. It doesn’t shirk on providing good information, though, and proudly displays the opinions offered by its patients in the patient review section. A good website appeals to all types, and this one demonstrates that by providing a footer full of contact information and a HIPAA secure form to reach out to the clinic with.
5. Pinehurst Dental Arts
Aesthetics
Pinehurst Dental Arts website is, in and of itself, a work of art. The slideshow presents a series of hero images that display the beauty of nature and the serenity of sunset. Black is a color associated with sophistication and professionalism, while gold is associated with elegance. These colors combine with the striking design to instill confidence in the clinic, being current with the latest technologies. Lighter tones are used to attract the eye to important portions of the site, including the service pages. The high-tech design is visible in the reactive nature of the service buttons, which pop up to reveal information about the link when you mouse over them. Each information page provides an excellent contrast to aid in viewing and effectively uses images to transmit meaning.
Functionality
In addition to being a visually stunning site, Pinehurst Dental Arts also integrate functionality exceptionally well. The upper right-hand corner of the screen clearly presents a click-to-call feature that uses a mouse-over reaction to attract attention and encourage the user to click on it. Directly above, the links to social media can be found to connect visitors with the clinic’s channels of choice. The menu is an elegant design that compacts down into a hamburger menu to optimize the site’s usability for mobile devices.
Scrolling through the site finds navigation to be a breeze, with ample opportunity to explore different areas through highlighted sections. As you approach the bottom of the page, visitors will discover direct-to-map integration that makes reaching the clinic’s location a breeze. Just beneath this will be found the patient forms that are used to prepare for visits next to a click-to-call feature for scheduling an appointment.
6. Perio & Implant At Washington Metro
Visit Perio & Implant At Washington Metro
Aesthetics
Perio & Implant at Washington Metro has an immaculate and visually attractive site. Its design balances white space with text and images to create an easily navigable interface that provides ample information. The bright red colors in the palette capture the eye, while blue is often used to direct the visitor’s eyes to places they can take action. The pages describing their services use an image header with clear, readable text in a black-on-white format that provides great contrast. The Perio & Implant logo is striking and clever, sure to be immediately recognizable on any medium. The office tours are provided with a set of beautiful photography that reveals what these clinics have to offer their patients.
Functionality
For a site with such a straightforward and compact design, it doesn’t lack features. Straight from the beginning, visitors can access direct-to-map functionality by clicking the office name they want to visit. They can also make a call just as easily by clicking the click-to-dial integrated phone number, making it a perfect option for mobile devices. As visitors scroll down, they’ll find the ability to make an appointment, obtain the forms to fill out in preparation for their first visit, and get assistance with handling referrals to the clinic. The bottom of the page provides a convenient and secure HIPAA form that provides options for directing it to a given clinic and a broad range of times to make the appointment. This site truly packs in all the features into a small place.
LaBell Dentistry’s site greets its visitors with a warm and welcoming appearance sculpted from light colors and smiling faces. Against nature, the scene background is set in a palette of oranges, greens, blues, and white. The website uses a stripped-down and minimalist design for maximum efficiency without sacrificing its aesthetic qualities. The home page is primarily open text once you pass the buttons, creating a website that is perfect for viewing on mobile devices while remaining imminently navigable on any platform. The information pages found beyond the home page continue this theme with an open design incorporating images to great effect.
7. LaBell Dentistry Periodontics & Implants
Visit LaBell Dentistry Periodontics & Implants
Aesthetics
LaBell Dentistry’s site greets its visitors with a warm and welcoming appearance sculpted from light colors and smiling faces. Against nature, the scene background is set in a palette of oranges, greens, blues, and white. The website uses a stripped-down and minimalist design for maximum efficiency without sacrificing its aesthetic qualities. The home page is primarily open text once you pass the buttons, creating a website that is perfect for viewing on mobile devices while remaining imminently navigable on any platform. The information pages found beyond the home page continue this theme with an open design incorporating images to great effect.
Functionality
Seamlessly integrated functionality is key to this website’s design, with click-to-call, direct-to-map, email, and appointment request features all integrated into the ever-present menu bar. These features, including the request form at the bottom, are secure with HIPAA-grade security. Patients can get an immense amount of information from the menu, including access to forms they can prepare before they arrive at the clinic properly. The smile gallery feature is a great way of showing patients what results they can expect when patronizing the clinic. Integrated videos present valuable information about the practice, its services, and how to maintain good health between visits.
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Running a periodontal practice is no easy task. In these cases, patients are more likely to seek a secure, trustworthy way to resolve complex cases with their gums and teeth. Because of the prevalence of issues such as periodontal disease, periodontists are even more valuable, but the Google algorithm doesn’t always think so. If that’s the case for your practice, your website may need an upgrade.
We’ve collected the finest selection of periodontic websites to help you better choose how to move forward with your business. Attracting new patients and growing your practice starts with a content-rich website that assures viewers of their struggles and backs up your expertise with information and assurance. We’ll also outline some methods beyond your website that you can use to further engage with your patients.
1. Old Orchard Periodontics & Implantology
Visit Old Orchard Periodontics & Implantology
Why This Website Works: For Old Orchard, their focus on advertising the latest technology and innovative treatments is what makes them stand out, and their website design implements this through monotone gray imagery, real-life testimonials, and numerous certifications. Their practice hones in their hard work ethic through a clean web design, helping visitors navigate through their website smoothly and providing ample information about who they are to their new patients.
2. Advanced Periodontics
Why This Website Works: Advanced Periodontics takes on a sharp look, focusing its design elements on conveying its conservative, robotic strategies toward periodontal treatment. This modern, professional design pairs a serif-induced layout with industrial blue and gray tones, forming an aesthetic that complements their style of care. This overall design ultimately makes them a reliable source for treatment and education.
3. Perio & Implant at Washington Metro
Visit Perio & Implant at Washington Metro
Why This Website Works: Simple, clean, and effective, Perio & Implant at Washington Metro focuses their efforts more locally, providing their information through a reliable color scheme, a large-scale layout, and attractive images. Most of all, all information about the practice is presented reliably throughout the website, including their contact information and dentist biography to help assure patients of their services.
4. Perio NW
Why This Website Works: Perio NW greatly emphasizes its transparency and dedication towards its local community and advertises its services through a friendly exterior with visually appealing imagery, a wide range of text fonts, and transparent layers for an easy-to-read website. Through using a navy blue and white color scheme, Perio NW welcomes its viewers with their qualifications and markets their practice as a safe place to receive treatment.
5. David Amid DDS
Why This Website Works: David S Amid presents his practice uniquely as a showcase for his practice and himself, choosing a color scheme outside traditional medical colors to convey an elegant disposition and a streamlined approach. Imagery takes center stage as the engaging aspect, featuring all elements related to his services. Users can hone in on this website’s details by keeping the homepage short. Overall, this website appears as a highly personalized biography, engaging viewers to interact with his website through minimal design elements.
6. Mountain Periodontics & Implant Dentistry
Visit Mountain Periodontics & Implant Dentistry
Why This Website Works: Mountain Periodontics combines its focus on technology with the natural beauty of its southern home, bringing assurance and quality to its patients by appealing to their need for security. The website’s transition slides, video headers, and transparent layers help bring out its professionalism. Combined with a visually appealing light blue and white color palette, Mountain Periodontics works to assure their patients that they support their communities and work with the latest technology to back it up.
7. Graig D. Brown Periodontics & Implants DDS
Visit Graig D. Brown Periodontics & Implants DDS
Why This Website Works: Graig D. Brown uses a unique color palette, using photo shaders and warm light browns to indicate his southwestern roots. Its imagery takes place within the landscape of the Tucson, Arizona, area, all the while presenting its information through video presentations, transition page separators, transparent layers, and action buttons. Throughout this website, their quality assurance and dedication to their community make them highly unique and help their website stand out among others.
Ways You Can Attract New Patients To Your Office
Even while you can make a good first impression, if the ideal image of your practice doesn’t match up with how it works, then new patients will disappear and move toward your competition instead. Standing out from your competitors means finding new and innovative ways to attract your patients and keep them long-term. For periodontists, this means identifying your services, understanding the infrastructure of your staff members, and managing your finances to help keep your business running smoothly.
So, when it comes to your practice, focusing on these efforts can truly improve your business in the long run:
- Unique Selling Propositions: Unique selling propositions help define and sell your services concisely. Through one to two sentences, these propositions help hone in on what your practice represents and can help you advertise your business to your patients more effectively.
- Sponsoring Local Events: Participating in your communities means your practice is seen. Your brand, logo, and face are the visual aspects of your practice, and using local events to advertise your practice can be an effective way to reach out. Sometimes, even simple handout fliers can make you stand out.
- Yelp, Facebook, and Google Reviews: The tell-tale factor in your practice is what your current patients have experienced in your office. Reviews are a huge factor that allows patients to build trust in your services, so paying attention to your reviews can help you further grow.
Moving away from a generic website to market your services means taking dental marketing into your own hands. That also means meeting with a dental marketing agency that can create your ideal website. Optimized360 can help you create a professional dental website that understands your ideas and can develop and optimize your website in a timely manner. For more information, visit to learn more.
Conclusion
Each website above is an example of a fantastic periodontic website design. Throughout, you can see a common theme of functionality and resources made available to the end-user without sacrificing the individuality that helps them stand out among their competitors. A beautiful land useful site was created specifically tailored to their client’s needs through the careful integration of features and an understanding of their client base. Every one of them is a powerful example of using color, layout, and intuitive design to stand out as the online face of their medical practice.
If you’re preparing to dive into medical website design for your practice, take the time to research your competitor’s websites. While you’re exploring, create a list of all the features you find that appeal to you or you think would be useful to your patients, and when it comes a time, begin using it as a checklist to ensure your site is complete. Specialty dentistry website design can be challenging and not be trusted with templates. It may pay to seek out extra help in the form of web design professionals focused on the medical industry.
