How often should you send a medical blog out? At least once a week.
But wait, there is more to it. A plan is your friend when it comes to establishing your blog. Decide how you intend to use the blog and how often you plan to post. Before learning about blogging frequency, read our guide to creating great medical blogs if you have not already.
How much is too much?
Social marketing is vital for medspa practices to stay current and meet the needs of both prospective and current patients, but can too much of a good thing exist? Blog posts offer an incredible way to provide visitors with informational content, office updates, and new promotions. Balance is key to using the power of the blog. If you post too often, you risk annoying your patients who follow you on social media. On the other hand, if you don’t post enough, you risk becoming irrelevant in the eyes of search engines.
You must understand your demographic and what they will look for when seeking medical spa information online. There is a bit of an experimental phase you will go through to determine the preferred length of posts and which types of posts get the most social media attention regarding shares, likes, and retweets. Modifying your blog is acceptable until you discover what hits that sweet spot. Working with a specialist in healthcare social marketing can help.
General Guidelines
Consistency is key here. There is no magic number that all medical spas should follow to experience success. Quality trumps quantity when it comes to both visitors and rating algorithms. If you post content that provides valuable information every other week, that will go over better than fluff that gets thrown up hastily twice or thrice a week.
As a Medical Spa, you have more flexibility than other medical specialties. Medical spas that offer a wide range of esthetic services can combine multi-media, before and after images and videos, and regular content other physicians can blog about. You can write about Botox one day and send videos of patients who got lip fillers another day. You can explain how IV rejuvenation works on one blog or send a photo gallery of your laser hair removal device.
Choosing a posting schedule that will work best for you is important. Medical professionals often get excited to share with patients and visitors when they first start their blogs but quickly get burned out when the blog is slow to gain followers. Remember that a blog is only one piece of the overall picture regarding solid marketing for your medispa.
Thanks to Google’s algorithms, a blog is one tool that will help you get noticed online. More than 80% of the adult population will search for medical information online, especially when you factor in smartphone usage.
Best 7 Medical Spa Websites of the Year
Healthcare blogs are incredibly popular because people feel like they are getting the same type of information they would get if they were sitting in the medical spa waiting area. Google keeps track of the number of visits a blog receives and ranks the blog so it will appear in online searches.
Examples of modern medspa websites to be inspired by.
Use Caution
HIPAA exists online too. Medical Spas and all those posting on social media in the doctor’s name must be cognizant of HIPAA regulations. The most obvious restrictions concern discussing actual cases since there could be other “health information identifiers” hidden in the details of a case. Also, be careful to take the needs of your target audience into consideration. Keep offensive material that could be used for “shock value” from your blog and social media sites. This can create problems for a medspa with many beauty-related images.
Ensure the information provided is reliable to help build your credibility as a source of relevant information.
Recap of Blog Timing Advice
There are the factors that affect the frequency of posting content on your social media pages and blog:
- Target Audience: Consider the preferences and needs of your target audience when determining the blogging frequency.
- Consistency: Aim for a consistent blogging schedule to keep readers engaged and returning for new content.
- Quality Over Quantity: Prioritize high-quality, informative, and engaging blog posts over frequent but less valuable content.
- Time and Resources: Assess the time and resources available for blog creation and maintenance.
- SEO Impact: Consistent blogging can positively impact search engine optimization (SEO) and improve website rankings. Check O360 SEO Service.
- Industry Trends: Stay updated on industry trends and new treatments to incorporate relevant topics into your blogs.
- Diverse Content: Include a mix of informative articles, treatment updates, success stories, and tips to appeal to a broader audience.
- Engagement Metrics: Monitor engagement metrics to understand the impact of your blogging frequency on audience response.
- Guest Bloggers: Consider featuring guest bloggers to bring fresh perspectives and expertise to your blog.
- Social Media Integration: Promote blog posts on social media to increase visibility and reach a wider audience.
- Patient FAQs: Address common patient questions and concerns through blog posts to provide helpful information.
- Track Results: Measure the impact of blogging frequency on website traffic, lead generation, and conversion rates.
- Stay Compliant: Ensure that all blog content adheres to medical guidelines, privacy regulations, and ethical standards.
- Experiment and Adapt: Experiment with different frequencies and analyze results to find the optimal blogging schedule for your medical spa.
