A comprehensive medical website design utilizes key elements to attract visitors and convert them into patients at your clinic. Your site elements must cover all the pertinent areas patients expect to interact with while visiting each page to achieve the desired impact. Furthermore, your website should support your online presence across each internet marketing platform you use to share your expertise and engage with your patients.
Otherwise, your prospective patients may navigate away from your site and move onto competitors’ online offerings without a second glance at your design. You can actively ensure this does not happen by reviewing your medical website and checking for the main sources of complications. The five following complications are easy to spot and rectify if you know just what you are looking to achieve.
Shortage of Informative and Compelling Site Content
A medical website design relies on the presence of compelling site content designed to inform and engage your visitors. When your site lacks enough content on each page, visitors will fail to see the point of your page and navigate away in an instant.
To introduce your visitors to your clinic, your homepage should clearly detail your clinic’s main focus and the treatment procedures you offer to patients. You may want to include your mission statement, contact information and patient testimonials in separate sections on this page. Links guiding visitors to full pages for those content areas help to flesh out your website and keep it engaging for the long term.
Make sure to place a regularly updated blog on your website to help showcase your expertise in your field. When updating your blog, utilize search engine optimization techniques to boost your search result rankings and direct local site visitors to your clinic. Your blog should cover topics that help educate your readers about medical conditions, diagnostic procedures and treatment options available from your providers.
Lack of Innovative Patient Education Resources
Patients rely on their medical providers to offer health information that facilitates lifelong wellness as they cope with a variety of conditions. Your website should be a one stop shop offering the educational resources your patients need to thrive during the diagnostic and treatment process for their condition. Although consistently updated blogs are a good starting point, your site should go one step further to differentiate it from the competition.
One intriguing way to offer patient education resources is through interactive multi-user virtual environments. These gaming environments allow you to educate your patients about upcoming procedures, bodily processes and other information pertaining to their unique healthcare needs. You can utilize healthcare-centric or general purpose gaming platforms to directly offer support to your existing and prospective patients.
Absence of Links to Social Media Presence on Major Platforms
A social media presence is key in standing out from the crowd in the medical field. You can share medical marketing ideas with your peers and directly engage with your current and future patients using the platform as a starting point. Professional networking sites, such as LinkedIn, can help you see the ways other providers in your field move through the online world. You may participate in targeted discussions, share career growth techniques or find specialty providers for your patients while building your presence on a networking platform.
You can also lead the pack in using social media for patient care, connection, and education purposes. Your patients likely turn toward the internet landscape to learn more about medical clinics and interact with their providers. You can tap into this realm by sharing engaging content, speaking directly with your patients and offering ongoing support through the social media environment. The electronic world closes gaps and helps you maintain constant communication with your patients, which can improve treatment outcomes for acute and chronic diseases.
Hard-To-Find or Misleading Navigation Buttons and Links
You only have a few seconds to impress your site visitors before they navigate to another location on the web. If your visitors cannot find an obvious way to move through your webpages, they will immediately depart and likely never return to try again.
To avoid this issue, your navigation buttons need to remain front and center to give patients a way to intuitively navigate your medical practice website design. Make sure the buttons are not only completely visible but easy to press on a variety of devices.
Although whitespace is best for creating a unique sense of balance around your navigation elements, it is not always possible on tight layouts. If you run into this problem, consider utilizing a drop-down menu with your site navigation links included in a convenient list. Check to make sure the navigation buttons travel to the correct page and activate without triggering other actions before allowing your website to go live.
Errors Pertaining to the Color Scheme, Image and Font Elements
The color scheme, images and fonts you choose for your website should reflect your complete understanding of your target patients’ needs. If you specialize in the care of patients with vision abnormalities, for example, choose a high contrast, large font design without distracting elements that could make it difficult to read the words on the page. A common website design for chiropractors, on the other hand, may include brand-specific elements that require minimal input from patients who might be in pain while navigating the site.
If your website layout and design elements do not adequately support your patients’ needs, they may not engage with your content in a meaningful way. Take the time to understand your patients’ pain points and utilize that information in the design of your site. At the basic level, you should actively attempt to make your site easy to navigate and understand. From there, you can specialize the content and other elements to your target patient demographic.
When you take the time to identify your websites’ shortcomings you can make sure your online efforts help attract visitors and convert them into lifelong clients. Actively mitigating the symptoms of medical website complications will pay off in the long run as it helps you offer quality service and support to your prospective and current patients.