17 milliseconds isn’t a very long time. But, according to Google, that’s how long your holistic website has to make a good impression on potential patients. To make those precious seconds count, you must ensure you have the best website design for your practice and specialty.
As a doctor who also knows my way around website design, I get asked a lot for tips on creating sites for holistic practices. And with good reason – your website makes that all-important first impression on potential patients googling for care. You only get a split second to grab their trust, so it better be a good one!
After working with all kinds of alternative medicine clinics over the years, I’ve picked up some key insights on how to craft sites that convert visitors into loyal patients:
Do Your Homework
I always start by checking out the competition’s sites. Not to copy them, but to see what patients are experiencing out there. Evaluate both the strengths and weaknesses so you can learn and make sure your site stands out in the right ways.
The effects of symmetry in website design.
Share Your Story
Don’t forget – you’re building a brand! Clarify your unique approach and values. Your site should convey why patients should choose you over other options. Make it personal and memorable.
Experience Counts
Work with a designer who knows the nuances of holistic practices. They’ll get the professionalism and compliant messaging right while speaking to patients’ needs. Don’t just pick any old agency. A healthcare designer understand things like HIPAA and other rules that apply to medical websites. See our HIPAA Services.
User Experience Rules
I can’t stress this enough – make your site easy to navigate! Patients want to quickly find maps, contact info, forms – don’t make them hunt. Clear menus, quick access buttons, and a logical layout are key.
Create Helpful Content
Work with a specialist who can craft engaging content tailored to your services. Your messaging should educate visitors and position your practice properly. Don’t just wing it!
Keep It Consistent
Everything from your logo to your staff to your site should align with your brand identity. No mixed messages! A glitchy or confusing site undermines your professional reputation quick.
13 reasons not to build your own website
Optimize Under the Hood
Pretty design means nothing if people can’t find your site on search. Invest in solid SEO services so you rank high for terms patients use when hunting for care options.
Find a Content Specialist
When you rely on a functional medicine marketing strategy, you need to create content that ensures your messaging stays on point with your branding goal. You need to specifically seek the skills of a marketing specialist with medical writing experience who understands your specific industry and can best position your practice in the market.
Focus on Function Over Flash
Avoid anything too flashy or trendy – it can hurt your credibility. Keep the design clean and accessible over artsy. Patients want to easily find what they need, not be wow-ed by glitz.
Examples of 7 Beautiful Holistic Medicine Websites
Add Clear Calls to Action
Don’t just inform, convert! Include buttons and links so visitors can readily schedule appointments or contact your office. Make it easy for them to take the next step to become patients.
Get Quality Photos
Whatever you do, don’t use crummy pics or (gasp) stock photos on your site! Hire a pro photographer to showcase your space – it makes a huge difference in professionalism.
Finding great images for your website
There’s a whole art and science to designing sites that turn holistic medicine visitors into loyal clients. Take it from me – do it right from the start, and your website will be your practice’s best patient advocate 24/7!
At Optimized360, our professional functional medicine web designing team creates 100% custom-designed websites for your specific healthcare practice, including SEO, medical marketing, and a layout that looks great on all devices, from phones to desktop computers, designed to convert visitors into patients. Take a look at great, modern holistic medicine websites done by us.
