Don’t Do It Yourself!
Technology today has made it possible to get an attractive website relatively quickly. Gone are the days of the 90s, when websites took forever to build, and their functionality was minimal. Today there’s a variety of options available to pediatricians who are looking to get a professional website developed.
Unfortunately, no matter how much a product touts itself as empowering business owners to create an attractive website, most business owners don’t have the skills or design capabilities to truly develop a website that looks good, functions well, and works to accomplish your business goals.
If you’re like most pediatricians, chances are you’ve considered having your website redesigned. Redesigning your website and keeping it up-to-date on the latest technology trends is an important part of staying ahead of the competition. After all, if your competition is doing something that you aren’t, they’re more likely to get more business and have a growing business.
By bringing your pediatric website up-to-date, you’re investing in your business and making sure you’re paying attention to the needs of your visitors. After all, a website is nothing if it doesn’t meet the needs and expectations of those coming to it.
See examples of great pediatric websites.
Think of Your Website as a Part of Your PR Team
Your website is a member of your PR and first impressions teams. It is often the first thing people see when they’re looking for a pediatrician or other children’s health professionals. Because of this, it is crucial that your website look as attractive as possible yet is still functional. You don’t want to compromise function for looks. This is why hiring an experienced web design team is important. Learn more about why a professional web design team is important in deciding how to design your website.
Make Your Website Responsive
Designing a responsive website takes a lot of skill. With that in mind, it’s absolutely crucial that when you have a website designed, it is responsive – it should adjust to meet the size of whatever device it is being viewed from. This makes it easier for people to click buttons, hover through the navigation, and view images.
A responsive website is the best way to reach the most people without designing a website for each device people visit – something that would be impossible.
The trick to creating a responsive pediatric website is to be able to visualize how the various elements should stack as the viewport (device screen) gets smaller. This is something that takes years of experience to really get down.
Additionally, whether your website is responsive determines your rank on search engine results pages. Responsive websites tend to rank better not only because Google and Bing consider it a factor in ranking but also because it helps increase website engagement, yet another factor in search engine optimization.
Mobile website design by O360.
Focus on SEO
A website must be designed to meet the expectations of search engines. Older websites tend to miss the mark on technical SEO. This portion of SEO includes the moving parts on the website’s back end that give your content the best chance at succeeding in getting your website to rank. These factors include data structure, javascript crawling behavior, and content rendering.
Once your technical SEO is given a firm foundation, it’s important that you have a content creation team on your side that can help create content that aligns with your marketing strategy. If you don’t have a marketing strategy, you must create one so that you can create measurable goals and actionable tasks that help you accomplish those goals.
Create a Pediatrician’s Blog
As a pediatrician, you have much knowledge to share with your patients and website visitors. From helpful tips to preventative measures, your pediatrician’s blog can be used to both inform patients and get business leads. By creating a blogging strategy that focuses on questions people seek answers to, you’re producing content that will rank for SEO and will likely be shared on social media. Learn how to write the best medical blog.
This exposure plays a part in increasing your leads, building your rapport with your audience, and establishing trust with your patients and their network of influence.
Check Content Marketing Service from O360.
Post Pediatric Videos
Pediatric videos are a great way to keep people engaged on your website. They offer informative information to people in a way that’s easy to digest and understand. Additionally, these videos can be repurposed and shared on social media or turned into graphics for promotional materials.
The video encourages people to stay on your website, increases sharing, and can increase your ranking in search engines. You can order medical videos from O360.
Patient Reviews
Every credible website should feature patient reviews. These help people understand what they can expect if they schedule and appointment with you and can help increase trust with visitors. Additionally, by providing an online space on your website where visitors can post their reviews, you can moderate comments and play a part in your practice’s reputation management strategy. Read our guide to reputation management or see our reputation management service page.
