In today’s connected world, current and potential patients will first turn to the Internet for information about their aesthetic issues. They will also turn to social media platforms for information and recommendations for cosmetic procedures and treatment options.
They may ask friends and family members for recommendations and then visit your plastic surgery website and the social media pages of surgeons.
Through those, the potential client will read reviews from past clients. They will also see any negative posts from unsatisfied patients. This creates challenges for cosmetic marketing strategists. On the one hand, positive reviews can create a flow of potential new patients. An effective online marketing plan can also cultivate patient trust and confidence by establishing the plastic surgeon’s professional expertise. It also allows the physician to share relevant information and maintain their connection to their clientele.
Going Mobile
While everyone visits plastic surgery websites often, visitors increasingly use mobile devices to access information. For medical website design, this is a special consideration. Potential patients who visit a practice’s site using a mobile phone or tablet need to be able to find the information that they are looking for.
How to Market on Mobile Phones
Marketing a plastic surgery practice on mobile devices can effectively reach potential patients. Here are 10 ideas for mobile marketing:
- Mobile-Optimized Website: Create a responsive and mobile-friendly website that provides a seamless user experience on smartphones and tablets. Ensure easy navigation and quick access to essential information. See examples of mobile-responsive plastic surgery websites here.
- Mobile Ads: Use mobile advertising platforms, such as Google Ads or social media advertising, to target potential patients based on location, interests, and demographics. Check our PPC Ad Management Program.
- Social Media Marketing: Leverage popular social media platforms like Instagram, Facebook, and TikTok to showcase before-and-after images, patient testimonials, and educational content about plastic surgery procedures. Check our Social Marketing Packages.
- Mobile Apps: Consider developing a mobile app for your plastic surgery office that offers features like virtual consultations, appointment scheduling, and post-op care instructions.
- Video Content: Create engaging video content optimized for mobile consumption. Use platforms like YouTube and IGTV to share informative videos about procedures and patient experiences. O360 offers hundreds of patient education videos built for plastic surgery procedures.
- SMS Marketing: Implement SMS marketing to send personalized messages, appointment reminders, or exclusive offers to your patient database.
- Mobile-Only Promotions: Offer special discounts or promotions exclusively for mobile users to encourage downloads or engagement with your mobile app or website.
- Virtual Consultations: Provide the option for virtual consultations via video calls for patients who prefer to explore plastic surgery options remotely.
- Mobile Reviews and Testimonials: Encourage satisfied patients to leave positive reviews on mobile review platforms like Google Reviews or Yelp to boost your online reputation. Check our Reputation Management Service.
- QR Codes: Incorporate QR codes on promotional materials, allowing potential patients to scan and access information about your services or exclusive offers directly on their mobile devices. Here is a free tool to create a QR code for your practice.
Always prioritize patient privacy and data security when implementing mobile marketing strategies. Obtain necessary consent and follow all regulations related to collecting and using patient information. Additionally, ensure that all marketing efforts are HIPAA-compliant. Check our HIPAA services.
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Developing a mobile website
The first step is to develop a mobile site. By developing a mobile site, visitors to the website using a cell phone or tablet will see the same site content but has been adjusted to fit the screen size of the viewer’s device. This provides consistency in a practice’s image and branding. It also conveys the practice’s level of professionalism.
Desktop and mobile versions of a website have only one difference. The mobile version will have the images, navigation, and sizing optimized specifically for cell phones and tablets. Photos and text will automatically resize to fit the smaller screen. Creating a mobile website version will also ensure that page load times don’t lag or slow down.
Desktop versions can be difficult to navigate on cell phones and tablets. This can lead to the potential client becoming frustrated when they cannot locate the information they seek. If this happens, they will leave the practice’s website and look for the information elsewhere. This could potentially lead them to a competitor. Check our mobile web design service.
Mobile Ads
Another effective aspect of a medical marketing plan is mobile ads. Most potential clients today find plastic surgeons through search engines. While websites must be submitted to multiple search engines, surgeons must also include search engine optimization (SEO) in their plans.
Potential patients can find the practice through search engines using keywords and fresh, original content. Every aesthetic website will compete for attention among websites that use the services of experienced SEO professionals. SEO professionals know many techniques to get higher rankings in search results.
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