It seems that medical websites are finally becoming on-par with other healthcare websites - and that's a good thing.
We are quickly approaching the end of 2018 and there’s been a big development in medical websites for doctor’s practices – their websites are starting to look much, much better. We still come across the random very dated looking website, but the good news is many doctors have discovered that to keep new patients coming, their websites and online marketing need regular refreshing.
In this article, we will explore many of the developments and improvements made via design, navigation, user experience visible to the human eye, plus goodies located under-the-hood.
Clean Website Designs
Remember when medical websites were incredibly cluttered? We sure do. Good news, those days are gone.
With 2019 just weeks away we can finally say this – white space is essential to good design. White space makes your content more legible while also enabling the user to focus on the elements surrounding the text. O360’s experience indicates that white space around text and titles increases user attention and interaction by 20%. White space can also make your website feel more open, fresh and modern.
Mobile Responsive Websites
One of the most game-changing things to happen recently is the ubiquitous acceptance of the smartphone. This device took the basic cell phone and morphed it into a device that revolutionized the way we live our lives. Through one device we can take photos, share photos, talk, email, and text message. Oh, and you can visit all of your favorite websites at a speed that used to be unheard of.
With the variety of devices out, mobile phones and tablets, as well as various display sizes on computers, it’s more important than ever to have a website that responds to whatever device it is being viewed on. This is absolutely crucial to an enjoyable user experience. If a web visitor visits your website and it isn’t custom designed to work with their device, their experience will be less than desirable and they will bounce.
Imagine visiting a website on your phone and trying to book an appointment. Except that website looks just like it does on a desktop and you have to try to pinch in and out to get to the right field to fill in. Within a second you’d likely become frustrated and exit the website.
Hats off to you doctors that now have a responsive medical website design! By showing your visitors that you care about their experience online, you’re showing that you take pride in every aspect of how your practice is run.
Improved Page Loading Speeds
One of the most frustrating experiences for users of the web is waiting for a page to load. With the rise of mobile devices, people are accessing content on many different platforms. While browsing online in a coffee shop or while binge-watching their favorite shows on a tablet, they expect a fast result for the content that they seek.
When they don’t get it, they usually bounce. Slow page load is an interrupting experience for the user and it can be a source of frustration and often users simply don’t have the time to wait.
According to a recent study, an additional five seconds of page load time can increase your medical website’s “bounce rate” by more than 20%. That can’t be good. But with hundreds of newly remodeled custom medical websites from O360, page speed concerns are a thing of the past.
Accessibility for All
Healthcare providers should be among the first to recognize the importance of making websites accessible to the disabled, elderly, blind, deaf, and others challenged to experience a standard non-accessible website.
Key reasons that medical professionals are choosing to ADApt their websites:
- To avoid discrimination lawsuits and other legal complications
- To build a positive public and community relationship
- Accessibility aids in providing for better SEO
- Improves usability for all website visitors
- Broadens your practice’s reach
ADApt, now available with all medical-grade custom websites from O360 seamlessly transforms a regular website into a more accessible experience for all users. Through a simple click of the ACCESSIBLE tab page overlay, the ADApt engine presents the content of the webpage in a format that is much more user-friendly and accessible to persons with a disability. The ADApt engine generates text alternatives to many visual elements, helping blind users who may rely on text-to-speech software and/or text-to-braille hardware. Text sizing is automatically adjustable, aiding users with poor sight to read and understand the page’s content. The layout of the page is coded so that users can navigate by means of a keyboard, helping users who cannot use a mouse. Page colors, high-contrast graphics and text links are modified, ensuring that color blind users will be able to notice them, and not cause seizures in others with vestibular disorders.
Rich Graphics & Interactive Content
When designing a custom medical website for a physician and his or her practice, the design team at O360 literally starts with a blank canvas – and the design we end with is only limited by our imagination and that of the client. Web technology now allows for the use of interactive, scrolling, moving, pulsating effects we could only dream of just a few short years ago.
And now if we can envision it, we can publish it.
Want your menu items to jiggle when you hover over them? Sure. Want awesome scrolling effects as you navigate the page? No problem. Sticky headers anyone? Coming right up!
Patient Portal & Call-to-Action
Ask any doctor what the purpose of their website is and you’ll get one answer – TO BRING IN MORE PATIENTS.
So a modern medical website better have a solid Call-to-Action. The casual web visitor won’t become a new patient if they’re having a difficult time finding your phone number or street address. Today a well-converting website includes a Call-to-Action that follows the visitor, it’s always at the ready – when they are.
Modern Patient Portals act like convenient and secure conduit between the patient and the medical office. It’s HIPAA compliant so there’s no need to be concerned about security and violating confidentiality, plus it’s a productive online resource freeing up your office staff from the mundane tasks of sending emails and faxes.
Enhanced, Medical-Grade Web Security
You have likely seen this undesirable notice in the address bar on some websites recently – NOT SECURE.
But what does this mean? It means the owner of that website isn’t paying attention to important trends in web security.
SSL, or Secure Sockets Layer, is the most current defense against online predators. By integrating with SSL, all the data moving between your site and the host’s server remains encrypted, ensuring that it is not accessible to hackers. Encryption of data is important because it means that even if the data is intercepted, it will remain unreadable and essentially useless to hackers.
Not only does the presence of a SSL protect sensitive information, but it signals to your patients that your practice is both trustworthy and established. Medical websites now using a SSL are immediately recognizable through their use of “https” with a lock symbol instead of simply just “http”. More and more patients will begin looking for this when providing sensitive information, and your website may be passed over if it is not SSL protected.
Optimization of Video
Those that use videos on their medical website often see impressive conversion numbers. Conversions refer to people who visit your website and become new patient opportunities for your practice. Using videos that describe the uses of different procedures can lead to an increase in sales numbers.
Videos also engage and ignite the emotions of your website’s visitors. Use them to foster a strong and solid relationship with your visitors.
Videos make effective marketing tools that bridge the gap between conversions and sales. It provides people with engaging, interesting and useful information that makes them want to come back to your website.