The same way that special effects enhance a movie, they can benefit your website, too. When you offer something different and unique on your practice site, it can catch a visitor’s attention and leave a lasting impression. This can make your practice more memorable and help it stand out from the competition when a first-time browser is comparing providers in your local area. There are many different types of effects that can be added to your site, from expanding search and navigation bars to the three-dimensional effect of parallax scrolling, there are countless effects – some subtle, some not – that can improve your user experience.