Dr. Nguyen manages Winning Smiles Family Dentistry in Maryland. Dr. Nguyen focuses on providing caring and comfortable care for all her patients. She understands that going to the dentist can be extremely daunting for many. We went out of our way to design a website that would immediately capture the gentle nature of Dr. Nguyen’s work along with her connection to the Maryland surroundings.
Design Overview
Welcoming in new web-visitors with an image of the dental staff, we made sure to use a full-width layout when designing the website. We wanted to ensure that visitors would be familiar with the different services offered by placing them on the homepage. We also gave patients a chance to meet Dr. Nuygen down below. We rounded out the homepage with a rotating testimonial gallery.
Placing testimonials on your site is a great way to make a standout impression on skeptical web-visitors. Testimonials place credibility and proof of results in your work and experience. We also use testimonials on our very own website as well!
Use of Color
We used a green color theme to match the natural surroundings of Maryland. The use of green over the spacious white background allows readers to read through the website without feeling overwhelmed. When you scroll over certain calls to action, you are greeted with a slight popping effect that adds a tad of modernism and flare to the design. This also allows the words to stand out just a bit more without coming off as too pushy or aggressive.
Images
The images on the site all represent the professionalism and dedication to dentistry by the Maryland staff. The about tab on our navigation menu features actual images of the staff. Providing personable photos can be a great way to calm your viewer’s nerves as well. Overall, we wanted to balance the color theme with the images to create a stand-out combination.
Elements of Design
When building any website, we go out of our way to ensure that all the features on the given website is easy to navigate and remains accessible at all times. Wherever you are on the website, the drop-down navigation menu is never more than a click away. We incorporated minor popping effects throughout the website as well. Square borders throughout the website help keep everything appropriately in place. The website uses a full-width layout that allows for optimal reading engagement.
Marketing Aspect
When you combine all the imagery and visuals with the rich amount of informational volume, you have the blueprint to successful website design. The patients are always taken care of with Dr. Nguyen. The patient forms are available on the navigation bar. New patients can find details about payment options when it comes to the different services offered as well. Dr. Nguyen also runs an information blog where she covers all aspects of her dentistry. This can be a great way to inform and educate anxious patients about the different services she offers.
Blogging is essential to help your dental practice grow. To learn more about the importance of blogging, click HERE.
