Simple elegance is a style that serves an aesthetically centered care clinic well. Artful use of black adds a sophistication to the site that helps focus on the beauty of the images of the results of their dermatology services. The service images use the classic appearance of black and white photography to highlight the services provided, transitioning to color when moused-over to entice viewers to click-thru. The integrated video gives the site an up-to-date feel that will build confidence in patients regarding the techniques used by the clinic. A flattering image of the physician alongside images of the interior of the office begins building conversion driving rapport before the patient ever enters the clinic.
The website is designed with the mobile user in mind, though its responsive nature means it is equally beautiful on traditionally sized screens and mobile devices alike. The showcase of the brands used at the clinic is essential for the aesthetic based nature of this clinic and its services and can draw customers familiar with these treatments. A tour of the facility is included to help patients begin imagining themselves in the clinic, an important step on the way to their becoming patients. Click-to-dial functionality is integrated into the header to make scheduling an appointment just a single click away. Ongoing communication with clients is facilitated by the social media channels linked in the footer, while the Blog keeps the content fresh and current for SEO.
