Luxurious black gives prominence to the world of elegance and simplicity, with the metallic gold as an accent as a source of achievement, success, and happiness. Both black and gold have a long-standing tradition in art; thus, Lerner & Lemongello embodies this idea of luxury in their services. With gold being used as an accent, pure white helps to highlight confidence, clarity, and black’s achromatic counterpart, creating a striking contrast to convey an image of opulence. For the purposes of dental care, caring for teeth should be a self-indulgent experience; this website incorporates those ideals with various serif and sans serif fonts, both in bold, cursive, and standard, to show how attention to detail translates into their quality of dental care.
By embodying their themes, the dental website introduces its visitors to their interactive video header, incorporating music for engagement. The top header contains a click-to-call action link and a business logo for redirecting. On an added note, the website includes a disclaimer along the bottom of the header video. All interactive images and subsections contain hyperlink buttons to redirect the visitors for contact and more information related to their gallery, their dentists, and testimonials. Sections are separated by gold banners for contrast, and about halfway through the page contains the HIPPA contact us form. Its services section outlines its services, using gold to highlight the action buttons and saturation transitions to highlight the images. At the footer, a google maps plugin and hyperlinked address and phone number. The accessibility tool follows the page while scrolling, giving easy accessibility to its visitors.
