Gynecologic Oncology Associates appeals to the influence of calming, trustworthy color choices, inviting users to their website through a select color palette of teal, mint blue, and white. Both teal and mint blue, both colors similar in hue and shade, help to exert revitalizing, calming properties, all the while building trust, and reliability. While the teal is incorporated as a background shade color for emphasis, mint blue gives freshness and thus is applied to the website through action buttons, subheaders, and panels. White brings in purity and cleanliness and thus is utilized in the background to offset the deepness of both the teal and mint blue. The website’s choice in imagery, which showcases its technology and surgical procedures, help to establish themselves as reliable experts in their field, building significant amounts of confidence for its users.
Gynecologic Oncology’s website design leans on its white background to establish its header, showcasing its social media icons, business logo, and click-to-call service number, all in equal, separate alignments. Its hero image is presented off-center on the page, laying out the focus equally to both the image and its connected text and action button. After presenting the hero image, it presents its feature services in semi-flat panels, which highlight in mint blue when hovered over. Its testimonials and biography sections preview its information with layers and semi-flat panels. Near the footer of the page, users can interact with their videos, HIPPA secure form, and google maps widget for deeper insight into the website and contact for more information.
