Playful text, colorful imagery, and all-inclusive web design elements help to encompass the whimsical, vivaciousness of Young Smiles pediatric dental website. Young Smiles appeals to its users with bright, cheerful colors such as indigo purple, dark rose pink, and mint blue to appeal to families in need of dental care. Indigo purple works as a natural hue, tied to both its calming and refreshing properties to induce a sense of nostalgic qualities. It works as the primary action color, decorating the headers, action buttons, and banners for added emphasis, and both mint blue and rose pink helps to add contrast and definition to the effects of the purple. Each of these colors used throughout creates an innocent, good-intentioned impression of the business’s goals and statements, and its imagery aims to appeal to both parents and children as an authentic, dependable place for pediatric dentistry.
Young Smiles establishes its website through a broad, multi-layered header, containing the website’s business logo, main menu services, address, and click-to-call service number, represented as an action button. Its main menu section shrinks to a hamburger menu when interacted with, allowing for mobile accessibility. Its hero images, shown through a slideshow widget, contains dolly zoom effects that zoom out over each image. Below the hero images, hyperlinks to various parts of the website can be interacted with, along with semi-flat panels for its feature services and action buttons for other essential parts of the website. Near the footer of the page, visitors can find the HIPPA secure form along the left side of the page. At the footer, users can interact with the click-to-action service numbers, location addresses, and email addresses.
