When parents of young children are looking for their dental providers online, they look for a few key points on the website: clean navigation, a welcoming interface, and a modern design that highlights the practice in question. When the Wisconsin natives asked us to redesign their old website for their new office, we made sure that the website would be appealing to both young and older minds alike.
Overview of the Design
The overarching theme of the design is colorful, but also spacious. The main goal of the website was to provide rich colors that would highlight calls to action and different sections while still maintaining a sense of professionalism. We open the homepage with a hero slideshow depicting various scenes filled with children. Below the hero slider, we have the featured services of the practice in different colored boxes with the appropriate icons. Down below, we also made room for testimonials to display a sense of authority and credibility. We end the homepage off with office and contact information to help increase the chances of someone calling into the office in real-time.
The site is easy to maneuver through from start to finish while still maintaining a variety of colors. The different textures help create a modern look that will engage both the younger and older audiences.
Use of Colors
You only have one chance to make a powerful impression. It was only fitting to have a colorful website for a pediatric office. Not only does our colorful website convey a warm and welcoming feeling, but the colors are also strategically used to bring attention to the different calls to action throughout the website. The buttons on the website change color when hovered over and helps to balance the clean white space on the inner pages. As an additional bonus, kids will love just looking at the site with all the different color tones!
Although creating an inviting feeling is important to any dentist, having key design elements will be the main factor in a web visitor’s decision when committing to your practice. We utilized dropdown toggles on the FAQ page and on the services pages to help patients get the information they want promptly. We also added images of the client’s practice in an office tour that helps web visitors get a great first view of the practice before even committing to the dentist. Last but not least, the website’s contact page has all the information that any potential patient might need. We included the office’s contact information, a contact form, and an interactive Google map to help patients find their way to the office.
Overall, the website’s colorful arrangements in addition to the simplistic layout make it a great medium for both young and older patients. All the web pages are accessible and easy to find along with the navigation menu. Everything is direct and to the point – patients are always the number one priority! This is shown through the site’s review page and patient informationals. The Young Smiles dentistry wants no parent or child concerned about their dental issues. It is as clear as day on their website.
Image the Website Reflects
Introducing children to the importance of dental care starts with a good pediatric dentist. Young Smile’s website is not only colorful and welcoming, but open and easy to maneuver. Children will love the colors that the website and the office displays. Patients will love the parent-focused information that is spread throughout the site. A win for both teams! If you are looking to attract for children and parents for your pediatric practice, look to Young Smile’s website for inspiration.