For cosmetic surgeons all over the world, Beverly Hills is a location synonymous with luxury and elegance. With a patient base that expects nothing less but the best from their surgeons, we welcomed the challenge of creating a custom cosmetic website that would stand head and shoulder above the competition.
Overview of the Design
For this unique design, we operated on a full-width layout rather than a traditional site with marginal white space on the sides. The home page navigational menu spans the upper portions of the page, navigating to additional information about the practice, the doctor and their services offered. We also made sure to highlight the practice’s affiliations and associations for credibility and authority. We closed the homepage with a contact form to help patients schedule an appointment.
Use of Colors
Beverly Hills is a city that is very sleek and sophisticated. We opted for a dark color scheme with a black background that complements the nighttime shots of Los Angeles that are exhibited on the website. When used tastefully, a dark, black color scheme is both classy and timeless – much like Beverly Hills itself.
Design Elements
This is a highly visual website with many modern design elements. Most notably, visitors will notice the scrolling header images on the home page that fade one into another. These pictures show off shots of Beverly Hills, helping locals and out-of-towners alike learn what to expect from a visit to this office. Scrolling patient reviews catch the eye of site visitors, and a link to the practice blog helps give the practice a more personable and friendly reputation.
Marketing Aspect
This practice sees both locals and out of town patients. For that reason, we made it easy to schedule an appointment directly from the home page using a simple form. Online marketing is never complete without social media. We implemented multiple links to the practice social media accounts both from the top and bottom of the homepage. Next, a before-and-after photos area reveals the types of results patients may achieve by undergoing treatment at this office.
Image the Website Reflects
For this Beverly Hills practice, the entire website emphasizes the importance of keeping and maintaining appearances. Pictures of Beverly Hills, L.A., Dr. Fleming, and the beautiful, smiling faces of models represent the practice on the homepage. It is an image that is consistent with the types of services offered by this aesthetic and reconstructive practice.
