Our Picks For The 7 Best OBGYN Websites of 2024

When women face choices on who they want to see, most will search the web to find someone they can trust. Obgyn website design can be used to display the best parts of your practice. Designing a website is a great way to drive your brand out there with Obgyn marketing techniques and make yourself known. 

Below, we’ve rated some of the best OBGYN website designs out there this year based on several factors; color schemes, navigation, web elements, and all other aspects that make websites great to engage with. If you’re looking for inspiration, here are our top 7 OBGYN websites, why they work, where they falter, and what you can do to make yours stand out. 

Capital Women’s Care

How We Graded Capital Women’s Care

• (4.5) Navigation: Top bar dropdown menu for easy navigation. Prominent pay now and patient portal buttons. The site streamlines navigation on mobile devices with a hamburger menu. Links to social media platforms are easy to find.
• (4.0) User Experience: The landing page quickly outlines necessary information, provides easy access to accessibility, and pages load quickly. The site emphasizes women’s health concerns, particularly reproductive health. This ties together with content marketing to ensure the site is search engine optimized.
• (4.0) Visuals and Color: Images portray staff and care options with positivity and compassion. It uses a complementary color scheme to create a uniform design with good contrast between elements. 
• Dark pastel magenta: cool tone, 26% brightness, medium saturation, high hue
• Pastel violets: cool tone, 37% brightness, medium saturation, medium-high hue 
• Bright pastel purple: cool tone, 90% brightness, medium saturation, medium-high hue
• Dark Rose Pink: cool tone, 41% brightness, very high saturation, very high hue 
• Overall Score: 4.17

Why We Think It Stands Among The Best OBGYN Websites of 2024

The OBGYN website design features easy navigation at every point, helping to drive patient engagement. The choice of font and color ensures the text is readable, and action buttons draw the eye to encourage engagement. The content clearly describes the website’s purpose and intended audience and is essential to its marketing strategies. Additionally, the website has good accessibility, including the accessibility toggles along the left side of the screen. 

Rosenberg Maternal-Fetal Medicine

How We Graded Rosenberg Maternal-Fetal Medicine

• (4.25) Navigation: The OBGYN website design relies on a hamburger menu for navigation so users can focus on essential information (contact numbers, addresses, etc) first. Call-to-action buttons direct and center on the hero image and the site uses them as its main navigation source. 
• (4.0) User Experience: The home page outlines all information clearly due to its limited color palette. It provides a sleek design that’s accessible to all potential patients and long-term users alike. Also, pages load quickly, and it’s mobile-friendly. 
• (4.5) Visuals and Color: Images act as accents to the website, and the hero section’s ambient video takes center stage. It has a sophisticated, modern palette, where the singular blue color provides a good contrast between various elements that look great to prospective patients. 
• Bright pastel blue: cool tone, 68% brightness, medium-high saturation, medium hue 
• Overall Score: 4.23

Why We Think It Stands Among The Best OBGYN Websites of 2024

The OBGYN website design’s sophisticated look works well with its easy navigation throughout. Using one singular color as its accent allows information to be clear and encourages user engagement. The website features the necessary accessibility toggles and describes the website’s purpose, and it’s personality. Instead of catering to common themes, it stands out for its unique take on design. 

Sunshine State Women’s Care

How We Graded Sunshine State Women’s Care

• (3.9) Navigation: The chatbot service provides immediate access to services for returning patients. But for new users, this bot, as the widget covers three quarters of the page, can seem intrusive to the user experience. However, all other elements, from headers to footers, are well-thought-out and easy to navigate. 
• (3.8) User Experience: Landing pages load quickly, and all sections throughout outline necessary information. However, while it does feature mobile friendliness, the chatbot overshadows the hero image and features two hamburger menus during mobile use, making it redundant.
• (4.2) Visuals and Color: Images are youthful and fresh, providing symmetry with its color scheme. Because its color scheme plays with violets, blues, and coral pinks, it adds a summer-like, “sunshine” element to the website. It’s bright and soft and creates a gentle, welcoming aesthetic.
• Grayish violet: cool tone, 53% brightness, low saturation, high hue 
• Bright pastel violet: cool tone, 80% brightness, low saturation, high hue 
• Bright sky blue: cool tone, 79% brightness, high saturation, medium hue 
• Bright neon blue: cool tone, 55% brightness, medium-high saturation, medium-high hue 
• Bright neon coral pink: warm tone, 66% brightness, very high saturation, very high hue 
• Overall Score: 3.96

Why We Think It Stands Among The Best OBGYN Websites of 2024

While the OBGYN website design’s navigation and user experience need some extra support, its color scheme and matching themes make this website stand out. Sunshine State Women’s Care excels in creating a beachy, summery atmosphere that represents its target audience; the pastel blues and purples help soothe and relax the user. The OBGYN website design’s pop of coral pink adds the attention-grabbing element that makes up for its losses. 

Coast Obstetrics & Gynecology

How We Graded Coast Obstetrics & Gynecology

• (4.5) Navigation: The OBGYN website design provides excellent navigation, mobile friendliness adaptable to all screen sizes, and accessibility. While minor broken links appear, most navigation is seamless.
• (4.8) User Experience: The website provides all information upfront and describes the website’s intent. Accessibility features are present, pages load quickly, and the content itself is easy to understand. 
• (5.0) Visuals and Color: The slideshow images act as accents to the website’s color scheme and navigation. The color scheme itself is complementary to help create contrast. 
• Dark pastel indigo blue: cool tone, 27% brightness, medium-high saturation, medium-high hue
• Bright pastel tan: warm tone, 70% brightness, low saturation, very low hue 
• Baby powder very bright pink: warm tone, 97% brightness, medium-low saturation, and very low hue 
• Overall Score: 4.76

Why We Think It Stands Among The Best OBGYN Websites of 2024

This OBGYN website design stands out due to how it uses complementary colors. While the dark blue and tan help accent sections and make the content readable, the baby powder pink background adds a warmer touch. The warmer tones of the whitish pink make the OBGYN website design warm, soft, and elegant. Alongside that, its imagery adds texture and, therefore, achieves a good sense of symmetry throughout. 

Palmetto Obstetrics & Gynecology

How We Graded Palmetto Obstetrics & Gynecology

• (3.8) Navigation: The OBGYN website design features a header with links throughout and the website features call-to-action buttons for engaging with the website’s services. However, links don’t follow when scrolling, and the header section duplicates alongside the hamburger menu when in mobile. 
• (3.9) User Experience: It adjusts size for mobile friendliness, but due to the extent of the content, the scrolling makes it less intuitive at first glance. However, the content is solid and emotionally engaging. 
• (4) Visuals and Color: It uses a neutral color scheme that keeps every element equal with one another. Because of its neutral aspects, the images provide the center of focus and engagement for the user. 
• Dark gray magenta: cool tone, 35% brightness, low saturation, high hue 
• Bright gray magenta: cool tone, 78% brightness, low saturation, high hue 
• Bright pastel magenta: cool tone, 68% brightness, high saturation, high hue 
• Gray khaki orange: warm tone, 64% brightness, low saturation, low hue 
• Bright gray linen orange: warm tone, 87% brightness, very low saturation, very low hue 
• Overall Score:  3.9

Why We Think It Stands Among The Best OBGYN Websites of 2024

The OBGYN website design’s purple-plum hues and neutral elements are what allows the user to focus on the content; the website’s images and text are what users will be looking for when seeking OBGYN services. The images are emotionally uplifting, and when combined with its compassionate text, it’s able to speak to the user’s needs.

The Gynecology Center & MediSpa 

How We Graded The Gynecology Center & MediSpa 

• (3.8) Navigation: The OBGYN website design provides a basic, clear header that outlines simple navigation points. However, when viewed on mobile, call-to-action buttons and hamburger menus are duplicated at the top of the page.
• (3.6) User Experience: The landing page focuses on imagery elements and call-to-action buttons and leaves behind little content and information for the user to engage with. Its navigation requires users to purposely invest and scroll back to the header for more information, which can be jarring to the user’s experience. 
• (3.8) Visuals and Color: The imagery matches seamlessly with the visuals. It blends well together, and the color scheme is warm and inviting, giving off impressions of a tropical sunset. 
• Bright salmon red: warm tone, 72% brightness, medium-high saturation, very low hue 
• Bright beige orange: warm tone, 72% brightness, medium-low saturation, very low hue
• Cool-toned gray: 38% brightness, low saturation, medium hue 
• Overall Score: 3.73

Why We Think It Stands Among The Best OBGYN Websites of 2024

The OBGYN website design’s luxurious feel makes up for its poor points in navigation and user experience. The beige and gray act as neutral elements for the salmon pink and gold hues throughout the website’s color scheme and imagery. While there’s a lack of contrast, the imagery makes up for it by creating an inviting, vacation-like atmosphere within the website. 

Vinay R. Shah, MD

How We Graded Vinay R. Shah, MD

• (4.2) Navigation: The OBGYN website design’s navigation is clear and easy to understand. It has mobile-friendliness, a seamless header that follows throughout the landing page, and clear call-to-action buttons. 
• (4.15) User Experience: Because of its clear navigation and web elements, the user experience can be described as soothing. Pages load quickly, accessibility features are present, and the home page outlines all needed information. 
• (3.9) Visuals and Color: The website works with a complementary color scheme, combining warm and cool tones to control navigation and engagement. Its imagery is minimal, blending in with its environment. 
• Bright Pastel Sky Blue: cool tone, 75% brightness, medium saturation, medium hue 
• Pastel Sea Green Cyan: cool tone, 62% brightness, low saturation, medium-low hue
• Pastel Mulberry Rose: warm tone, 54% brightness, medium saturation, high hue 
• Bright Neon Cotton Candy Pink: warm tone, 84% brightness, very high saturation, very high hue 
• Overall Score: 4.08

Why We Think It Stands Among The Best OBGYN Websites of 2024

Its navigation and user experience is what excels here, as every aspect helps redirect the user back to the practice’s intended goal of patient acquisition and conversion. The color scheme creates high amounts of contrast with its lightness and hues. Warm colors are used to direct navigation and cool colors help subvert and immerse the user throughout the website. Because the navigation’s solid, the website’s colors can be used to full effect, even as the imagery blends into the background. 

Make Your OBGYN Website Yours With Optimized360

Having a good OBGYN website design reflects what makes your practice a trusted source of care for your patients. If your website lacks some essentials, then our team at Optimized360 can help. Contact Optimized360 today and see what our team of web designers and SEO specialists can create for you.