Great dental care, a clean office, and a beautiful website – your practice has everything. Now, making sure patients can easily find you is your top priority. To do this, most doctors choose to hire a dental marketing agency. However, deciding which company to hire can be hard with many options.
Below, we will discuss narrowing your search for the right dental marketing company. This will help you hire one that offers the best value for your practice.
Pick A Company That Specializes In Dental Marketing
First things first: Find a good company that specializes in dentistry marketing. They will understand what it takes to bring new patients to your office and have the tools to make it happen.
The amount of time it takes for a general marketing expert to learn about dentistry is a time you will pay for. Working with a professional from the beginning will save your practice time, money, and missed opportunities.
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Research Their Track Record And Success With Dental Marketing
Once you’ve found a few companies to compare and consider, take some time to review their past work. Review their website and research other dental practices that have hired them and how successful their web presence is. Third-party review sites are good resources for background checking. These sites tend to provide unbiased opinions from those who have used their services.
Prioritize companies that have a few years of work under their belt. The money and time you spend on marketing your practice are important. Therefore, the company you choose must show it can deliver results.
Effective use of dental marketing tools is both an art and a science. It requires knowledge of SEO and how your site affects viewers. Marketing often requires creativity, and people can easily lose themselves in all their hard work.
A reputation for being results-oriented is a good trait to look for in a top dental marketing agency. No amount of hard work will replace experience and a drive to get results.
Be Clear with Your Goals
Think about what your practice struggles with the most and set some goals for yourself. You might need help with engagement on your social media platforms or want to spread the word about your products and services. Listen to advice and be creative, but trust common sense more than anything.
While researching your options, ask about successful case studies from previous dental practices. You can inquire about how they helped those practices. Here are potential subjects to raise:
- Results in raising Google Rankings and Driving Traffic with Google Ads
- Examples of their clients taking advantage Of influencer marketing
- Examples of high-quality landing page designs
- Procuring testimonials on Yelp and Google My Business
- Establishing a presence on review sites
- Increasing new patient bookings
- Optimizing SEO and pay-per-click ads
Understand How they Measure Results
A dental marketing company will likely be good at promoting itself to you. However, how well they communicate during this first phase is important. It can show you what to expect if you decide to hire them.
Ask if they have reporting tools that can help you understand their progress. Do they offer regular check-ins with you to assess their work? Ask for an example of a report sheet and see if you understand it.
A digital marketing strategy is a long game, so balancing expectations with reality is important. A good marketing company should show growth each year and explain this clearly.
Find Flexible Team
Working with a flexible company is equally important. If they cannot meet their goals within the outlined timeline, they can part ways or re-strategize their approach.
Avoid entering into a contract with a company that has yet to show results, but don’t be too quick to jump ship. A good dental marketing plan takes time to show results. You need both patience and careful planning for long-term benefits.
Check Their Designs
Visual elements are essential in dental marketing. Dental care may not seem obvious because someone must provide this physical service in person. Still, a visual presentation of your practice is key in converting visitors to patients.
If two dental practices have similar credentials and serve the same area, what stands out can be the key factor for patients.
Consistent design across your blog posts, website, and social media channels can go a long way. Consider the type of patient you want to attract and what may appeal to them.
Too Good to be True!
While searching for a dental marketing team, you may come across prices that seem too good to be true. This often means the company is new or desperate for new clients.
However, higher prices aren’t a clear indicator of guaranteed better results. They often come with lofty promises, and in the end, you receive nothing more than that for your money. Find companies with a long track record, set reasonable expectations, and offer reasonable pricing.
A $499 ‘full custom’ price tag suggests that the results likely come from a template or are a copy of another project. In the worst case, it may have been ‘taken’ from someone else’s online presence. Look for a fair price that matches the level of the service provided.
Consider your Budget
You will want to hire the best marketing agency. However, this may not be practical for your practice’s size. Project your returns in the case of success, ensuring it’s worth the dollars you spend.
Remember that ‘testing’ a marketing budget is usually not a good idea, especially short-term testing. Spending $300 on online marketing to see if it works is the equivalent of sending ten postcards to see if direct mail marketing works.
One sign that the company is fair is clear pricing. Reputable companies ensure that their prices are easy to understand.
Conclusion
Choosing a dental marketing company is an important decision, especially for small businesses. It takes time to launch marketing campaigns, and it costs money. Be sure you’re hiring someone you can see working within a year-long relationship, at the least.
Ask questions and conduct your due diligence. Your practice depends on it. Learn 25 ways of marketing your dental practice.
