The visual nature of the services provided by an optical clinic made an image-heavy design the perfect choice for Spectrum Family Eye Care’s website. From the whimsical, stylized images that are integrated into the background to the high-quality photos that introduce the clinic, its optometry services, and the equipment it uses throughout the visual element is key. Each of the service links is presented in a gallery style with mouse-over technology that transitions to text when a visitor focuses on that image with their mouse. This same technique is applied when visitors explore the brands the clinic works with to provide affordable, attractive eyewear to their customers. The beige and black color scheme employed gives the site a sense of sophistication and quality.
This website is designed to the visually oriented customer, providing beautiful imagery alongside reactive functionality that results in an interactive experience for the visitor. Accessibility functions are included and prominently available to your patients through the clearly marked blue tab in the bottom right corner of the page. Here patients can increase the size of the font, view a high-visibility page, view the site in grayscale, or choose among multiple other options to aid their engagement with the site.
