Pacific Joint & Bone Clinic’s Berkeley is home to an active and affluent community, and their medical website reflects the people they serve. The hero image slideshow, as seen in traditional-sized windows, reflects the beautiful outdoors and patients participating in their favorite activities. The color palette for the site is a sophisticated combination of navy blue and white, reflecting professionalism and respectability. Imagery is leveraged well throughout the site, introducing staff, directing visitors to desired information, and aesthetically enhancing the visitors viewing experience. Dark blue contrasts beautifully with the primarily white background, making it a perfect choice for action buttons that guide the user throughout the website.
This website is packed with information, including an informative monthly blog that serves to educate customers while keeping in touch with followers through social media. The resources page is packed with useful information about the insurances accepted by the clinic and how to prepare for surgery. Patients don’t need to worry about filling out cumbersome paperwork at the clinic before their surgery; they can download the forms and arrive with everything in hand. The Contact Us page integrates a HIPAA secure form that patients can use to reach out to the clinic without concern over the safety of their personal information. Getting to the clinic on the day of the surgery is a breeze with the direct-to-map integration present in the Contact Us page and the footer of the site.
