Sea blue inspires loyalty, calmness, serenity, and can be seen as a trusted, secure color. MRI Imaging Specialist takes a conservative approach to their color scheme by using blue as the primary, and white as the monochromatic neutral. By incorporating geometric sans-serif into their medical web design, the blue stands out as the accent color that allows the website to flow freely. A vibrant red, on the other hand, can inspire action, richness, and intensity, which in this case, is used as the action color for the website’s click-to-action buttons and hyperlinks. With this accumulation of primary colors, the complementary set helps to reinforce the website’s sense of authority and trustworthiness.
MRI Imaging Specialist begins with an expansive, multi-layered header that outlines the website’s contact information with click-to-action hyperlinks and highlighted buttons for information related to patients, physicians, and attorneys. The logo sweeps in from the left side of the home page as a transitional element, while the header image transitions into the background of the header bar. When interacting with the user-face, the header image transitions into solid white, which follows throughout the page, each hyperlink button, except for those related to their services, highlights key elements related to contact information. With the testimonial section containing a slideshow transition, the footer contains the HIPPA contact us form, accepted insurances, google maps widget, and repeated main menu section. The bottom of the footer also holds click-to-action hyperlinks to the business’s contact information, and on the lower right side of the page, the website’s accessibility tool can be found.
