MLK Wellness Center welcomes visitors directly into its facility in its hero image, introducing the clinic and placing them in the space in one step. Imagery used throughout the site emphasizes a natural and holistic approach to healing. The beautiful spiral design logo integrates multiple spiritual concepts relevant to the practice, including the yin-yang symbol and the spiral itself. The orange and gray compliment each other in their warm and cool elements, bringing a soothing energy that ties the site together. The service pages use an imagery light approach to bring a maximum of information in an uncluttered format that’s easy to read.
This medical website design is packed with functionality, including an in-site shopping platform that allows patients to order what they need directly from the website. Patient forms are made available to facilitate patients quickly preparing for their visits, verifying their insurance, and going over the HIPAA privacy policies practiced by the clinic. Orange provides more than striking contrast to the site’s color palette, it also is used effectively to highlight buttons and action points for the visitor. Its inherent energy encourages prospective patients to take action and begin the process of converting into part of the clinic’s patient family. Direct-to-map functionality and click-to-dial integration are essential elements for the digitally connected patient.
