Most online marketing campaigns fail because the ROI is just not good enough. The main reason is the lack of experience combined with the complexity of the online ad platforms. One can spend a lot on Google, Facebook and other search engines paying for visitors to his/her website who are not prospective patients. The role O360® plays is to bring the cost of each patient visit down to a point that not only the management fee is paid for, but, the ROI is acceptable too.

1. Preventing wasteful clicks
2. Delivering higher click-through rate 
3. Improving conversion rate by writing better ads
4. Choosing lower cost keyword phrases
5. Implementing effective keyword filtering (negative keywords)
6. Improving landing page quality

The best thing about this campaign is that it is called ‘pay-per-click’. If no one clicks on the ads, you will not pay anything! The fact is that millions of people click on the ads and that is why Google makes over 100 billion dollars each year in ad revenue. 

1. Detailed evaluation of your website and its quality
2. Study and analysis of the competition in your area
3. Keyword data evaluation and Smart Keyword selection
4. Landing page optimization
5. Ad copywriting based on years of experience
6. High conversion geo-targeting and scheduling
7. Audience targeting for maximum conversion
7. Audience targeting for maximum conversion
8. Fraud protection software to prevent competitors’ clicks
9. Google Search Console setup and connection
10. Google Analytics and conversion tracking Setup
11. Improving the quality score resulting in lower cost
12. Applying savings by improving the click-through-rate
13. Landing page improvements for better conversion
14. Account, Campaign and Ad Group setup for the best quality score
15. Continuous review of the results & improvement of the campaigns
16. An open-book program with 100% transparency
17. No long-term contract
18. Control over the ad budget
19. Modification of monthly budget when needed
20. Live and Dynamic, Fact-based Statistics Dashboard