With half of 2018 behind us, let’s review the state of Cosmetic Surgery Websites throughout the year.
Unique in the medical field, cosmetic and plastic surgery website designs stand apart from other websites. Effective cosmetic surgery websites must present the practice to the user with an exceptional experience. These websites often incorporate the use of educational and interactive videos, state-of-the-art photo galleries, and an overall design meant to impress and encourage the visitor to connect.
Here are just a few of the best of 2018 (so far). Feel free to click on the image to take a closer look at the details of the project and how these websites came to be.
1. Rowe Aesthetics
Use Of Colors
Rowe Aesthetics is an example of understated color making a powerful statement. On this website, color use is minimal, making the images prominent in the viewers’ minds. Clients who visit this website will be drawn in by the flesh tones demonstrating the phenomenal results of the aesthetician’s art as a base color white provides a sense of purity and innocence. These feelings are closely associated with youth. Combined with the warm, healthy skin tones of youthful complexions, it creates precisely the story a visitor looking for these services needs.
Analysis Of Design Elements
The overall design of this website is quite minimalist, focusing on simple images and a black-and-white motif. Using models as the primary visual draws on the site makes the viewer concentrate on the potential results of the procedures they’re looking into. Information about the procedures is presented directly, making it a short trip from site landing to learning about what they can do for you.
2. Allen Aesthetic Surgery Raleigh Cosmetic Surgery Specialist
Use Of Colors
- The purple evokes the stimulation of red and the calmness of blue;
- The grayscale effect emphasizes old vs. new.
Analysis of Design Elements
- Responsive;
- Video as background for the header;
- Hover effects on images
- Use of images to show procedures.
3. Alexey Markelov Plastic Surgery
Visit Dr. Alexey Markelov Plastic Surgery
Use Of Colors
The blue tones in the website are prevalent, bringing a sense of calm and purity to the site, and they blend with the white hues in a way that establishes confidence, authority, and professionalism. Throughout the site, color balance is used extensively to help encourage visitors and help them see themselves in the happiness and confidence that Dr. Markelov’s procedures can bring them.
Analysis Of Design Elements
The website’s design starts with bright pictures of confident people at play in beautiful surroundings, a combination of elements that serve to begin to stimulate the visitor’s imagination. From those opening images, they’re swept into a process of seeing themselves as the recipient of these procedures. Due to their blemishes, those methods are the gateway to the freedom and confidence they feel is lacking in their life. Behind each section, the headers are a larger, lighter version of the header itself, an aesthetic choice that suggests bigger things held within.
4. Ayala ENT & Facial Plastic Surgery
Use Of Colors
Dark mysterious shadows coupled with smoldering eyes and lips shining with powerful reds and pinks come together to evoke a certain emotional response from the viewer. The colors do more than present a beautiful front to the customer; it seduces them from the moment they set foot on the page. Through these doors lay more than a mere plastic surgery clinic; it’s a sorcerer’s tower holding the possibility of performing miracles.
Analysis Of Design Elements
The overall design of this website overflows with sophistication and subtlety, ensuring that no individual element is overstated. Nothing on this site overwhelms the beauty of the results presented to the viewer, drawing all their attention to the contents of the slideshow at the top. Even as you progress down the page, the colors bring together smokiness and sultriness in even measure, ensuring that the focus remains on the colorized pictures showing the services offered and the possible results.
5. Dr. Yuan Medical Weight Loss & Cosmetic Medicine
Use of Colors
- The blue represents reliability
- The gray represents neutrality and conveys a very professional feel
Analysis of Design Elements
- Responsive
- Hamburger menu
- Image slider for header
- Use of transparent navigation bar
- Use of images with an overlay to show services
6. Regency Plastic Surgery
Use of Colors
- The gold color used in their logo can be found throughout the website
- Gold conveys both quality and enlightenment
- The gray makes the website feel neutral and reserved
Analysis of Design Elements
- Responsive
- Hamburger menu
- Autoplay slideshow
- Use of images to show services
7. Harry Intsiful, M.D.
Use of Colors
- Red is used to convey an energetic and exciting feeling about changing the way patients look and feel;
- It also can represent the patients’ love for their looks and bodies.
Analysis of Design Elements
- Responsive
- Hamburger menu
- Well organized navigation menu at the top
- Procedures are shown through images
- Slideshow heading
