Currently, the demand for chiropractic care is steadily growing, and chiropractic practice marketing strategies with it. According to Grand View Research’s 2023 report, the market’s expected to grow at an annual growth rate of 26.7% between 2023 to 2030. With these statistics, one of the factors influencing patients’ interest in chiropractic care is non-invasive treatment for chronic pain, and with over 70,000 chiropractic businesses in the United States alone, there’s much to be said about the competition in this industry. 

If you’re here, you’re probably looking for what trends to follow up for the upcoming year. So, let’s look at some chiropractic practice marketing strategies that can keep up with what patients are looking for from their chiropractors. 

Chiropractic Practice Marketing With Local SEO Marketing

When SEO first started, most businesses out there would grab search results with the highest rates by volume to grab their audience’s attention. Now, as the competitive sphere of online marketing has become oversaturated, local search engine optimization (SEO) is more effective, as it can spread out your patient search based on your current area. Most people searching for chiropractors will search locally first, even when the typical keyword “chiropractors near me” will have the most searches by volume.

What to take away from this chiropractic practice marketing tactic is to stay local if you want to use SEO in your marketing campaign. Here are some tips you can use to help improve how well your local SEO functions: 

• Update Your Google My Business Listing: Patients are more likely to default to a Google Business listing than any other platform, as this search feature will give users everything they’d need to know about your practice, including your hours of operation, location, and contact information. 
• Use Keywords Based On Local Searches: While “chiropractor near me” will sometimes work, one way to use local SEO is to latch onto keywords relevant to your services (and, more importantly, connect with your patient’s interests).
• Encourage Patient Reviews: Alongside your Google My Business listing encourage current patients to review your practice through surveys and online reviews, as it can help increase local seo searches and patient retention. 
• Maintain Your Website: The next resource after your Google My Business listing will be your website. Make sure your website’s up to date, visually appealing, and responsive on all devices so that people know your practice is trustworthy and reliable.

Chiropractic Practice Marketing Story-Driven Content & Blogging

Blogging and creating content for your chiropractic practice marketing can be especially challenging when you’re already overloaded with the ins and outs of managing your practice. However, the content of your websites, social media posts, and other websites are what help inform people about your character – your values, interests, and manner in how you work with your patients. Most of all, people connect most through others with stories – real stories that share experiences. If the content is both educational and helps connect you empathetically to your patients, then it’s a win-win. 

Here Are Some Content Ideas To Get Started:

• Patient Success Stories: One way to engage is by sharing success stories from your patients. As long as you receive HIPAA-compliant consent from them, stories about managing chronic pain, chiropractic treatment, and how your treatments helped them can be used as a marketing strategy.
• Educational Content: For other types of content, you can also use your expertise to educate your viewers about the chiropractic field. Some ways to engage include dissuading myths, providing information about chronic pain diseases, and describing techniques for treatment using the most current research. 
• One-on-One Blogging: Another way you can use your website blog is to put your own opinion out there as a chiropractor. You can use your practice as a place where people learn about you, and discuss topics of interest related to research, patient conditions, and techniques for chiropractic care.

Keep Updated With Social Media Chiropractic Practice Marketing

Social media is still a popular place for businesses to start chiropractic practice marketing campaigns, as platforms such as Instagram, Facebook, and TikTok offer constant access and feedback from your audience. As previously stated, you can use your social media platforms to advertise your content ideas, but beyond content, you can use social media for a variety of other scenarios, including:

• Targeted Advertisements: Local SEO and targeted advertisements work wonders here, as you can pay for advertisements across social media platforms based on your location. These advertisements will be more likely seen by potential patients based on a number of factors, most of which will involve their interests, online searches, and other demographics. 
• Live Q&A Sessions: If you want to connect digitally, you can host a live Q&A session with your current followers. These live sessions can answer common questions and help introduce your practice to new viewers and, eventually, new patients. 
• Promotional Offers: For those struggling with prices, you can develop a market campaign using promotional offers. These promotional offers can be used for membership cards or temporary discounts for first-time visitors to your practice. 
• Responding To Comments: Social media, most of all, is a place of engagement. Use this to your advantage by responding to comments on your current posts, live sessions, and other social media platforms. 

Engage With Patients With Email Marketing

Email is another powerful chiropractic practice marketing tool, providing a direct, one-on-one way to connect with your patients without outside influences. They’re cost-effective, personable, and can be used to host a wide variety of chiropractic practice marketing strategies. 

Some Ideas For Successful Email Campaigns:

• Newsletters: Newsletters can be used to provide patients with information about clinic updates, greeting messages, health tips, and be used to provide promotional offers for future appointments. 
• Birthday Emails: If you work with an email subscription service, you can organize and send out birthday messages and attach discounts for their next chiropractic visit. 
• Follow-up Emails: Emails can be used to help patients track appointments, schedule new ones, and get follow-up information after appointments.

Videos and Interactive Content For Marketing

If images and text aren’t working for your chiropractic practice marketing strategy, then it’s time to shift to content that’s more interactive. Video content offers a highly dynamic form of engagement as it’s able to immediately grab the attention of your viewers and keep them engaged for a longer period of time. Videos, interactive graphics, and even podcasts can be great ways to build on the previous chiropractic practice marketing strategies mentioned before. 

Here Are Some Interactive Content Ideas:

• Podcasts: Hosting or appearing on a podcast can help make your chiropractic more relevant to your audience, as it brings awareness to you, your expertise, and your brand. You can use podcasts for education, success stories, and even inside scopes on your industry’s line of work. 
• Behind-The-Scenes Loop Videos: These videos can showcase your staff, your treatments, and the look and feel of your practice within a professional light. When the time and effort is taken to film and edit your video, you can host it on your website and share across social media for engagement.
• Meet Your Chiropractor: One way to optimize your website and marketing campaigns is by giving in-depth detail about you, your education, and your passions. This can also be used for staff members and other partners you cooperate with, and can be used to help build up your brand. 

Why Your Marketing Efforts Need To Be Data-Driven To Improve

While we can share all the ideas in the world about improving your chiropractic practice marketing efforts, these ideas won’t work unless you can monitor and track your progress. Monitoring your progress with analytic tools like Google Analytics, patient management software, and insights from social media platforms like Facebook or Instagram, can offer data. 

Data, in this case, is about the internet habits of your targeted audience. Your target audience, based on demographics such as location, age, sexuality, and ethnicity, are your best resource for informing you about how successful your chiropractic practice marketing campaigns are, and will be for the future of your business. Driving decisions by the results of this data is what will help improve the outcome of your marketing campaigns. Some metrics you can track from this data includes: 

• Website Traffic Rates: Track the click-rates, navigation paths, and bounces of your current website. If the bounce rate is higher than its ability to retain users, then it’s time to update your website’s interface. 
• Engagement Metrics: On social media and profiles like Google My Business, likes, shares, and comments can help determine opinions about your practice and areas of service where you can improve. 
• Email Open and Click-Through Rates: For email campaigns, you can use similar tracking methods to track how often people engage with your newsletters and email promotions and then estimate where your budget can be better spent. 
• Patient Retention vs Conversion: Another way to track how your patients engage is by searching through your current roster of patients. How often do returning patients schedule follow-up appointments versus new patients? Questions like these can help you analyze the data available to you and help you make more informed decisions about your future marketing strategies. 

The key takeaway is to stay adaptable and get creative with how you engage, no matter your industry. However, as chiropractic providers, it’s important to keep up with how people are engaging with their healthcare and be realistic about your chiropractic practice marketing, because even one new, returning patient is enough, especially if they are receiving the care they need. 

Improve Your Marketing Strategies with Optimized360

If you’re struggling to get started on building up and restructuring your chiropractic practice marketing efforts, then look to Optimized360 for support. Our team consists of a wide range of marketing experts that have assisted hundreds of medical practices across the U.S and Canada; from SEO analysts to website designers, our team is ready to organize your content, develop chiropractic practice marketing campaigns and track your success. For more information, schedule a consultation with our experts to learn about what we can do to help you.