25+ Medical Marketing Strategies | How to Get New Patients?

This article contains interviews with over 25 medical doctors discussing their marketing experiences.

In-Office Medical Marketing. The role of your front office

Dr. Sarah Sanders | Oral Surgeon

Dr. Sarah Smith, a dental specialist, explains how your medical practice marketing success depends on your front office staff. She shares five tips to train your receptionist as a positive representative of your practice and make a lasting impression on potential and current patients.

1. Ensure your receptionist is cheerful, friendly, and welcoming when answering the phone.
2. Ensure your practice is set up so callers will always have a person to talk to.
3. Train your receptionist to have answers to common questions and be ready to get answers to questions they might not immediately have an answer to.
4. Teach and empower your receptionist to attempt to sell to those on the other end of the phone and close sales for those calling and inquiring about a specific service.
5. Make sure humanity is a priority for everyone in your office, and you’ll be golden when it comes to delighting anyone who comes in contact with your staff.

Word-of-Mouth and Referral Medical Marketing

Dr. Daren Mitchabi | Chiropractor

Here are my suggestions:

1. Generate referrals by asking current patients for referrals and making it easy for them to refer new patients.
2. Designate an office contact person to promote the practice and maintain good community relations.
3. Make it easy for patients to refer others by providing contact information cards and offering incentives.
4. Make the office welcoming with the friendly and knowledgeable front desk staff.
5. Establish a strong online presence by investing in marketing solutions such as SEO, pay-per-click advertising, and blogging.
6. Create a professional and engaging website that provides relevant information about the practice.
7. Use social media to connect with potential patients, but be careful in choosing who handles the social media presence.
8. Guard your reputation by knowing what patients say about your practice online.
9. Practice consistent branding to create a strong and memorable brand associated with your practice.

Medical Website Marketing. SEO and PPC.

Dr. Olicia Nguyen | Internal Medicine

My main focus in marketing my practice has been on online marketing. This is what I can share in terms of best practices for marketing your website:

• Pay-Per-Click (PPC) advertising is highly targeted and easier to set up and track than Search Engine Optimization (SEO).
• Keyword research is key to succeeding with a PPC campaign; using Adwords by Google is an effective tool.
• Irresistible titles and headlines can help to attract patients.
• A good landing page should look authoritative and enhance the first impression of website visitors with credibility and trustworthiness.
• Test different combinations of titles and keywords to find the most effective PPC campaign.
• SEO combines art and science to make your website appear organically on page one of local search results for your business.
• Developing and distributing high-impact content is an intensive use of resources and time, so outsourcing to a service can be beneficial.
• Using SEO and PPC together can provide more opportunities to land on Google’s first page of search engine results in pages and improve your practice’s web presence.
• A two-pronged approach to making yourself and your practice is known on the Internet can be a challenge that is better outsourced to a service offering affordable services to small and medium-sized businesses.

Website traffic is the best source of new patients!

Dr. Karen Lee, Dermatologist

I think most doctors underestimate the value of web traffic they already have. If you have people who visit your website, you are sitting on a gold mine already:

1. Ensure your website design is simple, responsive, and intuitive for new visitors.
2. Use effective search engine optimization (SEO) strategies to rank for relevant keywords.
3. Offer compelling lead magnets, such as a complimentary consultation or free teeth whitening, and test different phrasing to see what works best.
4. Include transparent information about your practice, such as an about us page and contact information, to establish trust and make it easy for potential patients to get in touch.
5. Encourage reviews and testimonials to build trust and social proof.

Converting visitors to patients

Dr. John Kim, Orthodontist

I talk about these five things medical websites can do to convert visitors to patients. These include having a well-organized website with clear calls to action and localized promotions, building an online presence, incorporating patient testimonials, and prioritizing the call to action.

1. Organize your website with key elements that build trust and inform visitors, including your practice name, niche, testimonials, location, and procedures offered.
2. Build an online presence through link building and a ubiquitous brand presence across various platforms.
3. Take advantage of localized promotions, such as using smartphone apps to send messages to patients near your office.
4. Include patient testimonials to add credibility and trust to your practice.
5. Prioritize your call to action with a separate page and clear, consistent messaging across all advertising and promotions.

Best Orthodontic Website Design Company in the USA

Medical Marketing in an Organize Manner

Dr. Sophia Chen, Ophthalmologist

Listen up, fellow doctors! In my experience, a little burst of marketing can go a long way in attracting and retaining patients. Here’s what has worked for me:

• Recognize that the patient is key in the doctor-patient relationship, and communicate with empathy, sensitivity, and discretion
• Remember that all patients are unique, so be agile and adjust your communication style accordingly
• Go above and beyond to provide exceptional customer service, and follow up with patients to show that you care
• Think outside the box when diagnosing and treating patients, and be confident in your abilities
• Encourage online reviews by creating a channel for ratings and feedback, and respond professionally and promptly to all comments.
• Network with neighboring businesses for referrals and increased exposure, and form relationships with other doctors in your specialty
• Accept all insurance carriers and plans to increase patient satisfaction, and be flexible in your payment options.
• Utilize marketing and advertising to attract new patients, including a solid website, strong online presence, and a mix of SEO, PPC, and social media marketing. Don’t forget to write articles or blogs for local newspapers or partner websites.

Remember, it takes a little burst of effort to stand out from the competition and keep your patient base strong!

Medical Marketing for Physicians.

Think like your patients, and they will respond!

Dr. Sarah L. Johnson, a family medicine specialist, shares her top tips for running a successful medical practice. From building strong doctor-patient relationships to effective marketing strategies, here’s how to ensure your practice thrives

1. Think like your patients and focus on building strong doctor-patient relationships based on trust, empathy, sensitivity, and discretion.
2. Remember that all patients are unique and require personalized communication and treatment.
3. Model a customer-service mindset and go above and beyond to ensure your patients are satisfied with your services.
4. Think outside the box and be confident in diagnosing and treating your patients.
5. Follow up with your patients regularly and show them you care about their health and well-being.
6. Have a solid online rating and review strategy to generate positive patient feedback and address any negative feedback professionally and promptly.
7. Network with other medical professionals in your industry to increase referrals and grow your practice.
8. Accept all types of insurance and be flexible to accommodate your patient’s needs.
9. Use marketing and advertising strategies to create awareness of your practice and attract new patients.

By focusing on these key areas, you can build a successful medical practice that attracts and retains patients over the long term.

Online Marketing Tips for Successful Dental Practices

Dr. Afsheen Zadeh, Dentist

Hey guys, did you know that 85% of new business is found online? In this digital age, having a strong online presence for your dental practice is crucial. Here are some tips to help you stand out:

1. Engage your audience with an attractive landing page. Use images of your patients and a clear message to hook your visitors.
2. Optimize your keywords for search engine queries to rank higher in search results. Make sure to use different but related keywords for each page.
3. Listen to your audience on social media to determine what they want to see on your website. Use analytics to track the popularity of your pages and topics.

Remember, catering to the actual needs of your target market will make your marketing strategy more effective. Stay ahead of the curve and keep updating your website regularly. Good luck!

Combine SEO and PPC for the best results

Dr. Jessica Nguyen, Dentist

Hey everyone, did you hear about the dentist who became a magician? He made a patient’s wallet disappear! Kidding aside, running a dental practice is no laughing matter. As a dentist, you want to ensure you provide excellent service to your patients while growing your business. To help you out, here are some tips on how to get more patients:

1. Create a High-Quality Website: Your website is the face of your business online. Make sure it’s easy to navigate, looks good on all devices, and reflects your unique brand.
2. Create a Social Media Following: Your patients are on social media, and so should you. Use social media to connect with them and share useful information, such as tips on oral health. Also, encourage your patients to leave reviews on your social media pages and Google to leverage the power of peer influence.
3. SEO – Search Engine Optimization: Creating quality content on your website that answers questions people are seeking answers to is a great long-term marketing strategy. Ensure that your content is well-written and appeals to your target audience, and couple it with a review acquisition strategy for optimal results.
4. PPC – Pay-Per-Click Advertising: If you want to attract new patients almost instantly, PPC advertising is the way to go. Bid on certain keywords that you want your landing pages to show up in search results for, and consider bidding on your competitor’s name to rank in the paid section of search engines.
5. Partnering with a Dental Marketing Agency: Sometimes, the competition is too stiff, and you need expert help to stand out. Consider partnering with a dental marketing agency that can help you do what your competition is doing but better.

Remember, getting more patients is not just about attracting new ones but also about retaining existing ones. Ensure that your patients are happy with your service, and they’ll keep coming back and recommending you to others. Best of luck!

5 Essential SEO Tips for Physicians

Dr. Grace Lee Nahn | Family Physician

Hey there! Are you a doctor who wants to attract more patients to your practice? Then you’re in the right place. Here are five essential SEO tips that will help you improve your website’s search ranking, attract more visitors, and ultimately bring in more patients.

Meet Dr. Grace Lee, a general physician looking to grow her patient base using online marketing techniques. Here are her five takeaways:

1. Start with a Solid Website – Conduct an SEO audit to understand what’s wrong with your site and what needs to be done to resolve the discovered issues.
2. Optimize Your Site for Mobile – Use Google’s mobile-friendly tool to check how well your website performs on mobile devices.
3. Optimize Your Website for Speed – Use Pingdom’s online tool to help determine your website’s speed and GiftOfSpeed to identify images that could be optimized for quicker loading.
4. Find and Fix Any Dead Links – Conduct a link audit on your website with a tool like W3C Link Checker to easily spot 404 errors and other bad links.
5. Set Up Google Search Console – Use Google’s free tool to provide insight into your website’s performance on Google searches and receive notifications directly from Google regarding any issues with your website.

By following these tips, Dr. Grace Lee can improve her website’s search ranking, attract more visitors, and ultimately bring more patients to her practice. Good luck to you too!

Top Medical Marketing Mistakes to Avoid

Dr. Adam Lee | Cardiology

Hey there, Dr. Adam Lee here! Are you tired of spending money on marketing campaigns that produce lackluster results? Are you struggling to attract new patients to your practice? Well, look no further because I’ve got some tips and tricks to help you boost your medical practice with effective marketing.

1. Your Website is Outdated and Not Capturing New Visitors. Ensure your website is up-to-date and has a conversion process that differentiates it from other local doctors. Highlight the details your prospective patients need and answer the question, “Why to choose us?” Use custom photography, indicate why you’re a specialist in your field, and call visitors to action at the appropriate moment.
2. You are Failing to Blog Blogging is a great way to attract new visitors to your website, stand out from your competition, engage visitors, and get your name out there. Provide valuable content that answers the questions your prospective patients are seeking.
3. You Are Ignoring Your Online Reputation Pay attention to your online reputation because 78% of consumers trust online feedback as much as personal recommendations. Poor online feedback can be a blockage, even for a word-of-mouth referral. Keep tabs on what people say about your practice and respond professionally and promptly.
4. You’re Relying Too Much on Old-Fashioned Marketing Campaigns While ads in the local paper, outdoor billboards, and direct mailers still work to some extent, they are losing ground to online marketing. Online marketing allows you to track and target your audience with pinpoint accuracy.

So don’t go it alone; get some help from Optimized360! They specialize exclusively in the dental and medical fields. They can help you develop a modern website and execute online marketing campaigns that present your practice in the most professional, effective, and affordable methods. With these tips and tricks, you’ll be going to boost your medical practice with effective marketing.

Examples of modern cardiology websites.

Healthcare Marketing Trends in 2018!

Sometimes it may be a good idea to check what trends were hot a few years ago and see what withstood the test of time. These were hot trends in 2018

The article discusses various medical marketing trends in 2018 and how to apply them to a marketing strategy. It highlights common mistakes to avoid, the do’s and don’ts of medical marketing, and the importance of online presence, SEO, and reviews. It emphasizes the significance of Facebook marketing for medical professionals and provides essential tips for successful marketing. Overall, implementing current medical marketing trends can significantly boost marketability with minimal effort.

Guide to SEO and Medical Marketing Strategies

Doctor Name: Dr. Edward Timothy

Specialty: Cardiology

Intro: Hey everyone, have you ever wondered why some medical practices appear at the top of search engine results while others are buried on page 10? Well, it’s all about search engine optimization (SEO). As a cardiologist, I’ve learned a thing or two about medical marketing strategies and how to improve your online presence. Here are some do’s and don’ts to keep in mind when designing your medical practice’s website.

1. DO use keywords but DON’T stuff the web page with them. Using relevant keywords is important to improve your website’s ranking, but make sure to use them in the right places and not overuse them.
2. DO invest in a customized website, and DON’T use a templated website. A customized website will set you apart from the competition and help you rank higher in search results. Plus, you’ll establish a strong relationship with your web designer, which will be helpful when it’s time to update your site.
3. DO use plenty of links, but DON’T use hyperlinks to dead sites or non-reputable sources. Links can guide customers to find what they need, but make sure they’re relevant and come from reputable sources.
4. DO update your website regularly, but DON’T neglect the descriptions beneath videos and pictures. Regular updates signal to search engines that your website is active and relevant and descriptions can contain valuable information for improving your ranking.

By following these tips, you can improve your online presence and attract more patients to your practice. Remember, when it comes to medical marketing strategies, a little bit of SEO can go a long way.

• The ultimate guide to evaluating your healthcare marketing strategy.

Reputation Management in Medical Marketing

Dr. Emmy Schowltz, Family Medicine

Hey folks, are you ready to learn how to market your medical practice effectively? As a doctor, you may not have the time or energy to delve into marketing, but it’s an essential part of running a successful business. Here are some tips to get you started:

1. Focus on Your Reputation: Have a solid reputation management plan in place to handle negative online reviews and actively seek out recommendations from satisfied patients. The more positive reviews you have, the less impact negative ones will have.
2. Create an Amazing Online Experience: Make sure your website is designed to put the patient first, with a clear navigation and sales funnel, and high-quality photos that showcase your practice. Your website should be attractive, engaging, and memorable.
3. Mobile Responsive is Everything: Your website should be designed to work on any device, especially mobile devices, which are increasingly used for web browsing and scheduling appointments. Make sure your website renders correctly and is easy to use on any device.
4. Prioritize Engagement: Make your website engaging by adding videos, particularly those that educate patients about procedures or introduce your staff in a fun and authentic way. These videos can also be shared on social media, which can increase your visibility and trust among potential patients.

Remember, marketing takes time and effort, but it’s worth it in the end. By implementing these tips, you can build a strong online presence and attract more patients to your practice. Check our Reputation Management Service.

10 Mistakes to Avoid When Marketing Your Medical Practice Website

Doctor’s Name: Dr. Saba Alvarez Specialty: Pediatrician

Intro: Hey there, fellow doctors! As healthcare professionals, we have a great responsibility to ensure that we provide the best care possible to our patients. However, we also need to focus on marketing our practices to ensure we are reaching our target audience. In this article, I found some common mistakes doctors make when marketing their medical websites. Let’s go through them together and make sure we avoid them.

Advice:

1. Have a Business Strategy: Create a marketing plan with core competencies, opportunities for growth, an assessment of competition, and a financial forecast. This will help you make better decisions about what to include on your website.
2. Understand Your Target Market: Know your patients and the market you want to target. As a pediatrician, you need to market to parents who make 80% of healthcare decisions at home.
3. Understand Your Competition: Focus on small office doctors within the same discipline as they can take much more out of your pocket than a big hospital.
4. Don’t Rely on Organic Growth: Word of mouth is not enough; you need to incorporate newer marketing techniques to maintain market share and grow your brand.
5. Don’t Expect Huge Results Instantly: Marketing efforts take time to show results, so be patient and consistent with your efforts.
6. Create a Budget: Budgeting should be a definitive line item in your overall marketing plan, and you should adjust it as you discover successful paths to marketing in your area.
7. Content Marketing is Key: Targeted content marketing is cost-effective and can bring around three times the results of traditional marketing. Engage your audience organically with a blog or podcast.
8. Don’t Talk Down to Your Audience: Explain your services in simple terms that everyone can understand. Authenticity is key.
9. Talk to Your Patients: Don’t waste your time talking to other doctors; find the forums where your potential patients hang out.
10. Don’t Copy Your Competitors Blindly: Take your time and make informed decisions. Don’t blindly follow a competitor’s strategy without knowing how successful it was for them.

Remember, marketing your medical website is crucial to growing your practice. Avoid these common mistakes, create a solid marketing plan, and engage your audience with targeted content marketing. Good luck, and let’s continue to provide excellent healthcare to our patients.

Content Marketing Tips for Women’s Health Specialists

Dr. Emily Molki, OBGYN

Hey there, future mothers, and anyone looking for quality healthcare! It’s Dr. Emily Johnson here, and I’ve got some great tips on how to improve your practice’s marketing strategy. In today’s digital age, content marketing is a must for any medical professional looking to boost their business. With that said, let’s dive into some tips on how you can use content marketing to reach more patients and improve your practice’s reputation.

1. Reach Out Via Your Online Presence: Use social media platforms to your advantage by sharing your content across multiple channels. Remember, your website should act as the trunk of the tree, providing a base for your online presence. The more places your content goes, the more people you reach.
2. Establish Both Credibility and Authority: Use high-quality content, such as infographics and educational videos, to convey expertise and answer questions that prospective patients may have. When current and prospective patients recognize you as a trusted resource, it builds your reputation and credibility as an authority in your field.
3. Prioritize Customer Care: Provide instant access to information through your website to meet the era of online instant gratification. Patients will need less support if patient care has been top-notch. By being honest and addressing concerns through blog posts or a FAQ section, you build trust and establish yourself as an authority in your field.
4. Ensure Patients Return: Stay in touch with your patients through an email campaign with a newsletter giving helpful tips and tricks. Staying in touch periodically has a positive effect on return patients.
5. Increase Revenue: Generating leads through content marketing is much more cost effective than traditional marketing, and your website is up and running 24 hours a day, providing visitors with all the information they need to make an informed decision about you and your practice.
6. Boost Traffic to Boost SEO and Conversion Rates: Google likes high-quality content that is up-to-date, and search engine bots will check for updates to relevant content. By making Google happy, your search traffic will increase, leading to more referral traffic and, ultimately, a boost in conversion rates.

Content Marketing Service.

Remember, quality ideas implemented well will draw more people in than a bunch of ideas thrown around haphazardly. By following these tips and using content marketing to your advantage, you can establish yourself as a trusted resource in women’s health and improve your practice’s reputation.

Building Your Medical Practice Brand

Dr. Samantha Ngo, General Practitioner

Hey, Sam here, I’ve been running my practice for a while now, and I’ve learned a thing or two about branding. Let me share some tips and tricks with you to help you build your medical practice brand:

1. Create Your Brand: Determine what makes you unique and use that to create a brand that stands out from the competition. Emphasize technological distinctions or unique treatment methods to set yourself apart.
2. Stay Consistent: Your brand must be consistent in how it is used in advertisements and how well it conveys your message to your target audience. When your message stays consistent, you will build a brand awareness that lasts long-term.
3. Bring Employees on Board: Team members can make or break a brand quickly, so ensure that everyone on the team understands and reinforces the image portrayed by your brand.
4. Build Credibility: The consistency and dependability of your message will carry through to patients, so make sure you and your team deliver on your pledge to provide care with flare.
5. Make Your Brand Known: Use external display tactics like signs, brochures, and business cards to make your brand visible. Ensure that your team is ready to maintain the tone set by your brand because the vibe from your team will end up defining you in the long run.

Remember, your brand is a unique entity that sends a message or makes an unspoken promise as to the quality of care that can be expected. Keep the quality of care consistent with the message, and people will happily spread awareness of your brand. Let’s get started building your medical practice brand today!

Should I hire a medical marketing company?

Doctor’s Name: Dr. Jennifer D. Lee

Specialty: Dermatology

Hey there, my fellow medical professionals! Today, we’ll be discussing some useful tips to boost your practice’s marketing game. As a dermatologist, I’ve learned that relying solely on patient referrals is not enough in this competitive market. So, let’s dive in and learn how to attract new patients, increase revenue, and boost your brand recognition!

1. Prioritize your online presence: In this technological era, having a strong online presence is crucial. Make sure to have a specialized website, a good medical blog, and encourage patients to leave positive reviews on online profiles.
2. Utilize social media: Social media platforms such as Facebook, Instagram, and Twitter can help you reach a wider audience. Use paid advertising and schedule regular posts to keep patients updated and attract prospective ones. However, be careful about your online reputation and project your brand responsibly.
3. Consider medical marketing companies: If maintaining a solid online brand and presence seems like a daunting task, you can always contract the services of medical marketing companies like Optimized360. They can conduct online branding, marketing, and advertising, and provide online platforms and advocacy for physicians.
4. Host an open house: Invite the public, referral agents, and colleagues to an open house complete with refreshments and prizes. This event will give you an opportunity to engage with them on a personalized level, which can leave a lasting impression and increase your brand recognition.

Remember, marketing is vital for medical professionals, so don’t be afraid to try new strategies and techniques. Good luck!”

25 Dermatology Marketing Strategies

Unlocking the Power of Conversion Rate Optimization

Doctor: Dr. Miaximus Jones Darbby

Specialty: Cardiology

Everyone constantly talks about how to get new patients to your website. This matters of course, but, we lose so much when those who already are there don’t end up in our practice! The secret to growing your medical practice is conversion rate optimization (CRO). So let’s supercharge your ROI. Ready? Let’s go!

1. CRO: What Is It and Why Should You Care? If you’re not familiar with CRO, listen up! It’s the process of making small tweaks to your website to improve your conversion rate. This means you can make your website work harder for you and generate more leads without spending more money. And who doesn’t want that?
2. Unlocking the Power of CRO: Want to get the most out of CRO? You need to start with your audience. Get to know them intimately. What makes them tick? What keeps them up at night? What do they want in a healthcare provider? By understanding your audience, you can create a website that speaks directly to their needs and desires.
3. Actionable Data: If you want to get the most out of CRO, you need to focus on actionable data. This is data that provides you with enough insight to make changes that will improve your conversion rate. Analyze your website data, figure out what’s working and what’s not, and use that information to make data-driven decisions.
4. Test, Test, Test: CRO is all about testing. Start by testing small changes to your website, such as the color of your call-to-action buttons or the placement of your contact form. Keep track of the results and make adjustments as needed. Over time, these small changes can add up to big improvements in your conversion rate.
5. CRO and SEO: CRO and SEO go together like peanut butter and jelly. By testing various components of your SEO strategy, such as your title tags and H1 tags, you can improve both your rankings and user experience. This will make it easier for potential patients to find your website and convert into high-quality leads.
6. Optimize Your Landing Pages: Landing pages are where the rubber meets the road in your marketing campaigns. Use CRO to optimize your landing pages, so they appeal directly to your target audience and move them through the sales funnel. Test different components of your landing pages, such as the layout and the call-to-action, to improve their performance.

I hope these pointers help you milk your marketing budget even more :)

Digital Marketing for Your Medical Practice: What They Don’t Teach in Med School

Doctor’s name: Dr. Rich Ambolianti

Specialty: Internal Medicine

Running a medical practice is not just about being a good doctor; it’s also about being a savvy business owner. Unfortunately, medical schools don’t teach us much about running a practice, so I’ve gathered some key takeaways that might help you run your practice.

Advice:

1. Hire a Practice Manager: As a doctor, you must juggle being a provider of top-quality healthcare and a small business owner. Hiring a practice manager who can take care of the business side of things, including billing, negotiating contracts with insurance companies, and managing supplies, is important.
2. Understand Online Marketing: When patients look for a physician or a dentist, they look first online. You need to understand the basics of online marketing, including Pay-Per-Click (PPC) and Search Engine Optimization (SEO). Knowing these terms is essential for discussing internet marketing, patient recruitment, and retention.
3. Use Multiple Channels: According to statistics, 40% of health consumers admit that information discovered on social media affects their healthcare decision-making. Therefore, marketing your practice across as many channels as possible, including social media, is important. However, it’s time-consuming, so you can use free services such as Buffer to automate the process or hire an independent online marketing firm.
4. Market by Location: Make sure your location is prominent on your web pages and target the population of the place where you are located and perhaps a five or ten-mile radius.
5. Reputation Management: Reputation management is finding and responding to complaints about your practice online. It’s important to maintain a strong reputation since negative reviews can have a significant impact on your practice. Many internet marketing firms can help you with this.
6. Focus on Organic Growth: While internet marketing is essential, it’s not the only way to grow your practice. Organic growth and word-of-mouth referrals are equally important. Having an immaculate office staffed with friendly people who know their jobs is important for maintaining your existing patient base and growing it organically.

Remember, new patients are the lifeblood of your practice, so it’s important to have a methodology for bringing them in. I hope these tips help you run your medical practice effectively!

Convert website visitors to patients.

Dr. Pinto Eldorato | Urgent Care

• Target a qualified local audience rather than a large but shallow one.
• Ensure the website engages the target audience by researching successful competitors, using social listening to understand the audience, and researching successful medical website strategies.
• Use a great keyword strategy by localizing keywords and checking for competition before committing to a campaign.
• Utilize social media profiles on relevant platforms to attract potential patients and connect them to the practice’s landing page.
• Ensure consistency in name, address, and phone number across all social media profiles and listings to avoid confusion among search engines.
• Connect the link structure by including links to social media profiles on the landing page and vice versa.
• Expand the link profile through blogs with anchor text linking back to the social media profiles or landing page, matching the chosen keywords to the page’s keywords.
• By focusing on the right audience and implementing effective marketing strategies, medical practices can attract potential patients and increase conversion rates.

A few marketing points by a few doctors:

• As a doctor, marketing can fall to the wayside due to busy schedules.
• Traditional marketing relies on outbound marketing techniques that spray a message to a wide audience.
• Outbound marketing lacks the ability to target the right people and detailed data.
• Internet marketing is a targeted, affordable, and high-converting marketing technique.
• Internet marketing includes social media, website design, pay-per-click advertising, search engine optimization, and more.
• A well-designed website should be the cornerstone of every marketing campaign.
• Pay-per-click advertising is an effective way to reach a specific target audience with ads that match their searches.
• Search engine optimization is crucial for marketing to people looking for services.
• Website design, pay-per-click, and search engine optimization can make a huge difference in marketing and how people find a doctor’s website.

Small things you can do to your medical website

Dr. Kian Kardashian | Radiologist

• Your website is a critical part of your first impression team.
• A customized and unique approach is the best for medical website design.
• Web design should include photos, content, lead capture forms, and functionality.
• Website design should help foster trust and comfort with visitors.
• A well-designed website complements and aligns with branding.
• A responsive website that renders well on all devices is crucial.
• Website speed affects return visitors and brand image.
• Conversion rates should be tracked to draw conclusions on marketing strategy.
• Navigation must be clean to get visitors to the right place.
• Landing pages must be designed to convert for PPC campaigns.
• SEO relies heavily on a modern, well-designed website.
• User engagement can be increased with icons on a webpage.
• 404 page can be used to link to important pages on the website.
• Every detail on the website affects the first impression of visitors.

Advice for Dr. Maria Rodriguez: How to Effectively Market Your Medical Practice

Hey there, Dr. Rodriguez! Are you finding it challenging to balance running your medical practice and marketing it effectively? Don’t worry; you’re not alone. Marketing your medical practice can be tricky, but with the right strategies, you can increase your patient base and improve your ROI. Here are a few pieces of advice:

1. Use Google Analytics to track and analyze your website traffic. This free service will help you determine where your online traffic is coming from and which pages on your site are the most popular. Analyzing this data lets you modify your medical marketing strategies to target your audience more effectively.
2. Consider using a dedicated phone line to track your calls. This will give you insight into which marketing campaigns lead to the most calls and conversions. You can also identify areas where your staff may need additional training to improve patient satisfaction by recording calls.
3. Use special landing pages to collect information from your target audience. Landing pages should be focused on one goal and without distractions on a website’s homepage. You can collect leads and improve patient conversion rates using special landing pages.

By using these three strategies, you can effectively market your medical practice and track the effectiveness of your marketing campaigns. Good luck, Dr. Rodriguez!

The Importance of Lead Quality in Marketing

Dr. Sarah Johnson is a pediatric dentist who recognizes the importance of lead nurturing in running a successful dental practice.

• Make sure someone is always available to answer the phone and respond to voicemails promptly and consider offering incentives to staff members who answer calls after hours.
• Train your staff to handle calls effectively and provide them with a clear call to action to entice potential patients. Track the effectiveness of promotions and offer incentives to staff members who bring in new patients.
• Offer special promotions to attract new patients and use referral programs to reward existing patients for bringing in new business.
• Build a positive reputation on social media by responding promptly and kindly to reviews and remaining transparent and professional. Continuously train your staff on good customer service and regularly evaluate your customer service process to ensure it is effective.

A Professional Medical Website Maintenance

• Owning a professional website for medical practice is beneficial, but marketing it is important.
• Good marketing creates demand in the target audience while positioning the practice well to meet those demands.
• To market the practice, it is important to identify a target audience, know the unique selling point, use inbound marketing, and employ good search engine optimization (SEO).
• Social media platforms can be used for marketing as they allow for effective audience targeting.
• Knowing the latest trends in the area of practice can help tailor marketing strategies and content on the website.

Review Sites Doctors Need to be On

A doctor’s strong online presence is crucial to building a trustworthy reputation and attracting new patients. Online reviews play a significant role in a patient’s decision-making process, with 72% of people using them as their first step when seeking a new doctor. Therefore, it’s essential to have a profile on high-traffic healthcare review sites. Here are the top 10 review websites for doctors and dentists:

1. Google My Business: Patients can leave visible reviews across Google, and you can provide general contact information like address, phone number, and website.
2. Healthgrades: A leading online resource for comprehensive information about physicians, hospitals, and healthcare providers. Reviews are narrowed to the healthcare industry, and you can add details about each doctor at your practice.
3. Vitals: A location-based search engine to help patients find doctors near them. The site claims to be the largest online database of doctor-patient reviews, and you can provide insurance information and online booking options.
4. Yelp: While healthcare practices make up only 8% of their business listings, Yelp is unmatched in terms of the number of users, daily visitors, and business information. You can respond to negative reviews, which patients find important.
5. USnews: A simple search to “find a doctor/dentist” with short and sweet profiles that convey basic information. It aggregates your ratings and reviews from over 100 sites.
6. WebMD: Designate whether you’re accepting new patients and provide a personal mini-bio to introduce yourself. Specify if you’re a specialist; potential patients can filter by specialty, condition, or procedure.
7. ZocDoc: A simple and intuitive site that helps patients find doctors exclusively in-network with their insurance provider. You can upload what types of insurance providers you accept, and patients can book appointments online and leave reviews.
8. Business Review Central: A new review site that can help with organic SEO. You can add your business and take control of your reviews for free.
9. Birdeye: A paid SaaS platform that helps businesses grow their reviews and visibility. You can manage multiple profiles on review sites all in one place, get help collecting authentic reviews, increase your online visibility, and capture more leads.
10. RateMDs: A reliable tool to find trusted reviews and ratings for doctors and healthcare facilities. Doctors are rated in four categories: staff, punctuality, helpfulness, and knowledge, and results are sorted by number and quality of ratings.

Ultimately, the time and care you give to your patients will attract new prospects to your practice. Having a profile on at least a handful of these review sites will increase your online visibility, allowing prospective patients to find you when searching for a new doctor or dentist. Make sure their first impressions are a list of glowing reviews and recommendations from the patients you’ve already worked so hard to care for.

OBGYN Marketing

Dr. Melony Trust | OBGYN

Welcome, folks, to the discussion of enhancing the flow of expectant mothers to your OBGYN practice. Let’s explore how your website design can help you ‘birth’ new patients.

Gone are the days when people searched for local services in the phone book. Now, with smartphones in hand, people turn to the internet to find what they need. Your website is the virtual face of your practice, and you can leverage it to stand out from the crowd. In today’s world, having a powerful online presence is crucial for attracting expectant mothers who are looking for a trustworthy and reliable OBGYN.

If you’re using a generic website template, you’re not doing yourself any favors. Templates lack the unique characteristics that a custom design can offer. And let’s face it; when expectant mothers are looking for an OBGYN, they’re not interested in a cookie-cutter approach. They want someone who values their uniqueness.

With a custom website, you can showcase your practice in a way that sets you apart from your competitors. By using professional photography, including bios of your staff, and highlighting patient testimonials, you can demonstrate your commitment to superior care.

But it’s not just about aesthetics. The content of your website is equally important. By offering custom educational content, such as articles and videos, you can position yourself as an authoritative and credible source of information. And by including downloadable patient forms and an integrated patient portal, you show your patients that you care about their convenience and well-being.

When it comes to design, the psychology of color and shape plays a significant role. Lighter shades of blue, pink, green, and yellow can evoke feelings of peace, calm, and happiness, which are all relevant to expectant mothers. Using softer shapes and avoiding sharp lines can create a warm, inviting atmosphere that encourages conversions.

So, to sum it up, a custom website design is an essential tool for attracting and retaining expectant mothers to your practice. By investing in your website, you’re investing in your patients and demonstrating your commitment to their care.

Learn 10 ways for OBGYN marketing.