Every year sees innovations in orthodontic website design techniques, with some creating new standards of excellence. The web design team at Optimized 360 scours the internet looking for the greatest new designs. They compare these against older designs to see how they can improve their craft. Sometimes, they find that the old ways are the best, while other times, innovation wins out. We’ve put together our best and brightest Orthodontic websites of 2024 and are now sharing them with you.
Our Picks For The 7 Best Orthodontic Websites of 2024
Shore Smiles Orthodontics
How We Graded Shore Smiles Orthodontics
- (4.0) Navigation: Top bar menu navigation in standard screen formats switches to the hamburger menu on mobile devices. Prominent Contact Us button and convenient access to social media platforms.
- (4.0) User Experience: The orthodontic websites home page provides valuable information, including a list of locations and an overview of treatment options. Direct access to scheduling options for convenience, accessibility options prominently available.
- (4.25) Visuals And Color Theory: The color used in this website is both stunning and easy on the eyes. The contrasts ensure text is readable in any lighting, while important action points are highlighted in a soft but vibrant pastel.
- Neon violet: cool tone, 73% brightness, high saturation, high hue
- Dark pastel purple: cool tone, 35% brightness, low saturation, medium-high hue
- Hero image: pastel cyan with 62% brightness, cool toned, medium saturation and hue
- Text: Neon blue, 57% brightness, cool-toned, very high saturation, medium-high hue
- Overall Score: 4.08
Why We Think It Stands Among The Best Orthodontic Websites of 2024
Shore Smiles Orthodontics puts its best foot forward with a warm and welcoming landing page respecting visitors’ time. Information is available with just a few taps or clicks, or they can jump straight to scheduling. They promote a multicultural patient outreach with a prominent multilingual option. Those looking for information can quickly access it, while more in-depth information about the clinic can easily be found.
Chestnut Dental
How We Graded Chestnut Dental
- (4.0) Navigation: Access to all points of the orthodontic websites design is put front and center with a clutter-free landing page. The mobile-friendly site is well executed using the same approach.
- (4.0) User Experience: There’s almost too much open space on this site, but it uses the space it creates well. Access points are prominently visible, and various accessibility options are available through a side tab.
- (4.5) Visuals and Color Theory: The subtle blending of cool blues and greens with a warm beige backdrop evokes memories of safety and childhood. The colors create a low eyestrain contrast that aids readability.
- Dark pastel blue: cool tone, 18% brightness, medium saturation, medium-high hue
- Pastel chartreuse green: cool tone, 69% brightness, medium-high saturation, low hue
- Overall Score: (4.33)
Why We Think It Stands Among The Best Orthodontic Websites of 2024
As a pediatric website, Chestnut Dental serves its purpose well. The layout and design ensure nervous parents can find information quickly when care is needed. The imagery and color options help to evoke a sense of calm and reassurance when visitors need it most. Visually, visiting this website creates a soothing experience while ensuring patients can get their needs met.
Massih Orthodontics
How We Graded Massih Orthodontics
- (3.75) Navigation: The standard resolution landing page features a bottom-of-page menu that doesn’t scroll with the site. The mobile-friendly version provides a hamburger menu that remains top through site navigation.
- (4.00) User Experience: Overall smooth experience, pages load quickly, beautiful imagery. Mobile navigation is smooth and without difficulty. The design brings in search engine results that build trust in those who are starting orthodontic treatment.
- (4.50) Visuals And Color Theory: Color choices are bright without being glaring, with blue evoking calm in the viewer. Text is easy to discern against the background, with the imagery complimenting the site’s pages.
- Bright pastel cyan: cool tone, 74% brightness, medium-low saturation, medium hue
- Dark gray: warm tone, 15% brightness, no saturation, no hue
- Overall Score: 4.33
Why We Think It Stands Among The Best Orthodontic Websites of 2024
This orthodontic websites overall design is seamless and flows easily. The color choices make viewing the website a pleasure, and information isn’t difficult to find. Contact and service information can be found easily. The flawless design of the mobile website makes up for the static nature of the desktop sites bottom bar menu.
Mooso Orthodontics
<Section Containing Highlights of Site Features/Colors/Design>
How We Graded Mooso Orthodontics
- (4.0) Navigation: Static topbar navigation immediately reaches the required information. The mobile orthodontic websites hamburger menu to provides convenient navigation.
- (4.75) User Experience: A live chat option provides immediate access to any required information. A scheduling button makes booking an appointment a breeze, and all contact information is available from the landing page.
- (4.5) Visuals And Color Theory: This orthodontic websites design is visually stunning, built around natural, high-quality imagery and beautiful smiles. The color scheme does a great job of reflecting its service area’s natural and community identity. The tones selected also help potential patients feel healing, calm, and professional.
- Pastel chartreuse green: cool tone, 78% brightness, medium saturation, low hue
- Bright, warm gray: 70% brightness, low saturation, low hue
- Bright pastel blue: cool tone, 75% brightness, medium-high saturation, medium hue
- Overall Score: 4.41
Why We Think It Stands Among The Best Orthodontic Websites of 2024
Tying the orthodontic websites visual elements into the natural environment part of its patient’s local identity is key. It establishes the clinic as a local entity, relatable to its clientele and their concerns. The color used reflects natural beauty and sets it side by side with dental beauty. Overall, it inspires confidence, builds rapport, and helps patients dream of a better smile all at once while carrying a powerful digital marketing strategy.
Chapman Orthodontics
How We Graded Chapman Orthodontics
- (4.5) Navigation: The dynamic menu moves with scrolling, social media contacts prominently available, hamburger menu promotes easy navigation for mobile users.
- (4.75) User Experience: This site loads quickly and flows easily, ensuring accessibility of information in every part of its design. Accessibility options are a click away and click-to-navigate and click-to-call options are found in the location information at the top of the screen. Patient reviews help promote confidence in the practice and the care it provides.
- (4.25) Visuals And Color Theory: The color palette is comforting and warm, welcoming viewers in and easing their fears about seeking care. The pages are responsive and lightweight while delivering beautiful imagery.
- Dark cyan: cool tone, 60% brightness, very high saturation, medium hue
- Pastel blue: cool, 65% brightness, high saturation, medium hue
- Overall Score: 4.5
Why We Think It Stands Among The Best Orthodontic Websites of 2024
Chapman Orthodontics delivers a site that welcomes its patients with warm colors and soothing imagery. It inspires hope in its viewers and exudes a sense of familiarity and family that speaks to the orthodontic practice’s culture. The navigation aspects are excellent; everything comes together to create a smooth, frustration-free experience.
Burns Orthodontics
How We Graded Burns Orthodontics
- (4.0) Navigation: Static top menu doesn’t scroll with the user but is prominently placed. Navigation is otherwise easy. Mobile optimization includes an easy-access menu from all points.
- (4.0) User Experience: Immediate information is minimal, requiring click-thru to access most of it. However, an immediate chat option allows users to request information. No social media links on the landing page,
- (4.5) Visuals And Color Theory: Burns Orthodontics exudes friendly professionalism, focusing on the patient’s goals. The blacks and grays combine to create a deliberately low-energy experience, soothing anxious visitors and encouraging them about the experience ahead.
- Bright neon cyan: cool tone, 80% brightness, very high saturation, medium hue
- Bright neon yellow: 93% brightness, very high saturation, low hue
- Cool-toned blacks and grays: low brightness, low saturation, medium-high hue
- Overall Score: 4.33
Why We Think It Stands Among The Best Orthodontic Websites of 2024
Burns Orthodontics is a prime example of a site for an adult care practice focused on professionalism. Its color scheme presents its clinic culture perfectly while providing an aesthetically pleasing, low-contrast design. The services pages are informative and easy to access, and the chat options give it that extra polish.
Superior Care Orthodontics
How We Graded Superior Care Orthodontics
- (4.25) Navigation: Excellent navigation design provides access to all aspects of the site with a single click. Social media marketing platforms, click-to-call/text, and the online patient form are all prominently available.
- (4.25) User Experience: Accessibility, free consultation, and direct text options provide great customer support. The site is easy to navigate, loads smoothly, and has informative, patient-friendly content.
- (4.25) Visuals and Color Theory: Blue tones are known for their calming effect, combining dark blue with a sense of confidence and professionalism. The powder green tone of chartreuse evokes nature and healing, while red is an action color.
- Dark pastel blue: cool tone, 30% brightness, medium saturation, medium-high hue
- Dark red: warm tone, 33% brightness, medium-high saturation, very high hue
- Grayish chartreuse green: cool tone, 53% brightness, low saturation, low hue
- Overall Score: 4.25
Why We Think It Stands Among The Best Orthodontic Websites of 2024
Sometimes, a orthodontic websites design comes out nearly perfect, and that’s how we feel about Superior Care Orthodontics. While it doesn’t truly excel at any aspect, it executes all the critical points quite well. The result is a balanced, effective website that provides a great user experience. That’s why it’s on our top 7 sites for 2024.
Final Rankings Of Our 7 Best Orthodontics Websites of 2024
Chapman Orthodontics comes out on top in our top 7 of 2024. While other orthodontist websites may have outperformed it in visuals and color, its excellent execution in other areas brings it out as the overall champion. Each of these sites uses designs and techniques that make them worthy of praise.
Our Top Seven:
- Chapman Orthodontics: 4.5
- Mooso Orthodontics: 4.41
- Burns Orthodontics: 4.33
- Massih Orthodontics: 4.33
- Chestnut Dental: 4.33
- Superior Care Orthodontics: 4.25
- Shore Smiles Orthodontics: 4.08
Getting these results is about more than just knowing what you want, it’s about knowing how to make it happen. When you’re ready to have a site that will have everybody talking and bring in new customers, call Optimized 360. We’re here to help your clinic achieve its best and brightest future with exceptional web design and reliable orthodontic marketing techniques.
