As a podiatrist, you know that exceptional foot and ankle care is your business. But exceptional marketing is what grows your business.
While word-of-mouth referrals are ideal, you can’t rely on them alone to fill your practice. You need a consistent influx of new patients – and that requires strategic marketing efforts.
So how can you promote your podiatry practice and get more feet in the door? Here are over 25 innovative podiatry marketing ideas to try in 2023.
Digital Marketing Strategies
A strong digital presence is essential these days. Here are some of the most effective online/digital marketing tactics for podiatrists:
Podiatry Website – This is your online homepage that serves as an informative hub about your practice. Invest in a professional, user-friendly website that engages visitors. Include key pages like “Services”, “Meet the Doctor”, “Patient Resources”, etc. Check O360 Website Design Service for Podiatrists.
SEO – Search Engine Optimization makes your website content discoverable to searchers. Target important keyword phrases like “podiatrist [your city]” and create valuable, relevant content around those topics.
Google/Facebook Ads – Highly targeted paid ads can put your podiatry practice in front of nearby searchers actively looking for foot care. Geo-targeting options help you hone in on your precise area.
Email Newsletters – Regular email newsletters build engagement with current patients. Send podiatry health tips, practice updates, special offers, etc., to keep patients informed and top-of-mind.
Social Media – Maintain active Facebook, Instagram, and LinkedIn accounts to give your practice personality. Share patient education content, practice news/photos, and interact with followers. Check our social marketing service.
Reviews – Monitor and manage your online reviews consistently. Thank happy patients for positive reviews and address constructive feedback professionally. Strong reviews build credibility.
Podcast/Video – Share your podiatry expertise via podcast episodes or YouTube videos. This establishes you as an authority while engaging potential patients with helpful content.
Local Marketing Ideas
Podiatry care is very local – most patients come from your immediate surrounding area. Here are some ways to connect with potential patients right in your own community:
Educational Seminars – Host free seminars at local community centers, senior homes, libraries, etc. Discuss common foot conditions and self-care strategies. Include practice info and offers.
Health Fairs – Renting a booth at a local health fair gets you direct access to many prospects in one place. Perform screenings, hand out materials, and collect emails for follow-up.
Free Foot Screenings – Set up free foot health screenings on high-traffic days at outdoor events, malls, gyms, etc. Checks basic foot health and introduce your expertise.
Flyers/Brochures – Distribute informational flyers and brochures to nearby businesses (ex: shoe stores, yoga studios), community boards, waiting rooms, etc.
Networking Events – Attend chamber of commerce meetings and other local business networking events. Develop professional relationships that could lead to patient referrals.
Patient Appreciation Events – Hosts events like ice cream socials, BBQs, and open houses solely to thank existing patients and give prospective ones a warm introduction.
Contests/Giveaways – Run contests or giveaways through platforms like social media or at local events. Award free orthotics, gift cards, etc. to generate buzz.
Wellness Events – Partner with businesses like gyms or salons to host yoga classes, healthy cooking demos, and other wellness events that introduce your practice.
Strategic Patient Acquisition Ideas
Beyond general awareness, you need to constantly acquire new patients. Here are some ideas to convert more prospects into loyal patients:
Referral Programs – Create referral programs to reward patients, local businesses, and even providers like physical therapists for sending new patients your way.
Free Assessments – Offer free foot or gait assessments to local business employees, gym members, seniors, etc. Converts interested prospects into patients.
Cross-Promotions – Partner with complementary providers like chiropractors or massage therapists to cross-promote each other’s services. Makes referrals seamless.
Sports Sponsorships – Sponsor local school athletic teams or fitness centers to become the go-to podiatrist for sports medicine and injury care referrals.
Specialist Services – Offer unique services like custom orthotics, neuropathy treatment, pediatrics, etc. to stand out from competitors and attract patients seeking those specialties.
Extended Hours – Offer early morning, evening, or weekend appointment times to accommodate patient schedules. Makes you more accessible than other practices.
Telemedicine – Providing virtual consultations makes your expertise more conveniently accessible to a broader patient base.
The key is diversifying your marketing mix to implement multiple strategies continuously. Combine digital approaches with real-world efforts, brand-building content with patient acquisition offers, educational initiatives with visibility tactics, and more. With consistency and creativity, these podiatry marketing ideas can attract a steady stream of patients in 2023 and beyond.
Now put your best foot forward into executing a results-driven marketing plan! Your podiatry practice’s growth and success depend on it. Let me know if you would like me to clarify or expand on any marketing ideas and strategies.
Related blog: Why a Podiatry Template Website Loses?
See examples of great podiatry websites.
