Patients in today’s connected world look to the Internet and mobile marketing for information about their aesthetic issues. They will also turn to social media platforms for information and recommendations on cosmetic procedures and treatment options.
They might ask friends and family for recommendations. Then, they will visit your plastic surgery website and the surgeons’ social media pages.
Potential clients will read reviews from past clients and see negative posts from unsatisfied patients through those. This creates challenges for cosmetic mobile marketing strategists. On the one hand, positive reviews can create a flow of potential new patients.
A good online marketing plan can build patient trust and confidence by showing the plastic surgeon’s professional skills. It also allows the physician to share relevant information and maintain their connection to their clientele.
Going Mobile
While everyone visits plastic surgery websites often, visitors increasingly use mobile devices to access information. This is a special consideration for creating positive user experiences with medical website design, and makes mobile marketing critical to your success. Potential patients visiting a practice site should find a mobile-friendly website and easily access the information they need.
How to Market on Mobile Phones
Marketing a plastic surgery practice on mobile devices can effectively reach your target audience. Here are 10 ideas for mobile marketing:
- Mobile-Optimized Website: Create a responsive design website that works well on smartphones, tablets, and desktops. Ensure easy navigation and quick access to essential information. See examples of mobile-responsive plastic surgery websites here.
- Mobile Ads: Use mobile marketing platforms like Google Ads or social media to reach potential patients. You can target them based on their location, interests, and demographics. Check our PPC Ad Management Program.
- Social Media Marketing: Use popular platforms like Instagram, Facebook, and TikTok. Share before-and-after images, patient stories, and educational content about plastic surgery. Check our Social Marketing Packages.
- Mobile Apps: Consider creating a mobile app for your plastic surgery office. It could include virtual consultations, real-time appointment scheduling, and post-op care instructions.
- Video Content: Create engaging video content optimized for mobile consumption. Use platforms like YouTube and IGTV to share informative videos about procedures and patient experiences. O360 offers hundreds of patient education videos built for plastic surgery procedures.
- SMS Marketing: Implement SMS marketing to send personalized messages, appointment reminders, or exclusive offers to your patient database.
- Mobile-Only Promotions: Offer special discounts only to mobile users. This will encourage them to download or engage with your mobile app or website.
- Virtual Consultations: Provide video calls for patients of board-certified plastic surgeons. This allows them to discuss cosmetic surgery options from home.
- Mobile Reviews: Ask happy patients to leave positive reviews on platforms like Google Reviews or Yelp. This will help improve your online reputation. Check our Reputation Management Service.
- QR Codes: Add QR codes to your promotional materials. This lets potential patients scan and access information about your services or special offers on their mobile devices. Here is a free tool to create a QR code for your practice.
When implementing mobile marketing strategies, always prioritize patient privacy and data security. Obtain necessary consent and follow all regulations for collecting and using patient information. Additionally, ensure that all marketing efforts are HIPAA-compliant. Check our HIPAA services.
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Developing a mobile website
The first step is to develop a mobile site. By creating a mobile site, visitors using a phone or tablet will see the same content.
They adjusted it to fit their mobile screen. This adjustment creates a consistent image and brand for the practice, which aids in social media marketing strategies. It also shows the practice’s professionalism and commitment to customer service.
The desktop and mobile versions of a website differ only in one way. The mobile version will have images, navigation, and sizing optimized specifically for cell phones and tablets. Photos and text will automatically resize to fit the smaller screen. Creating a mobile website version will ensure page load times don’t lag or slow down.
Desktop versions can be difficult to navigate on cell phones and tablets. Potential clients may become frustrated when they cannot locate the information they seek.
If this happens, they will leave the practice’s website. They may look for information elsewhere, which could lead them to a competitor. Check out our mobile web design service.
Mobile Ads
Mobile ads are another effective aspect of a social media strategy for medical marketing. Most potential clients today find plastic surgeons through search engines, making them key to your site’s conversion rate. You need to submit websites to different search engines. Surgeons should also add search engine optimization (SEO) to their plans and a call to action to their site.
Potential patients can find the practice through social networks and search engines using keywords and fresh, original content. Every aesthetic website will compete for attention among websites that use the services of experienced SEO professionals. SEO professionals know many techniques to get higher rankings in search results.
Get help from the #1 website design company for plastic surgeons.
