When it comes to building a practice in the healthcare field, this is often an area of neglect in medical training. So much time is spent, appropriately, on the academics of earning that chiropractic degree that what comes after is often left by the wayside. Chiropractors are often left to fend for themselves while trying to find their job. Those who open their practice take major financial and emotional risks. It’s not too late to learn, though. Here are a few things you can do to start building your practice up.
A Custom Chiropractic Website
- Custom chiropractic websites are recommended over templates
- Templates may damage search engine rankings
- Customized websites are a better investment in the long run
- Patients frequently search for chiropractors online
- Top chiropractic websites have good SEO rankings
- Template websites often rank poorly, while custom sites have better ranking potential
Custom websites for chiropractors are always the best advice because using a template will damage any rankings in the search engine. First, using a template is not really a money saver. While practice initially focuses on cutting overhead costs, a customized website is still a good investment. Losing just a couple of patients a month because of a lackluster website costs way more than the difference you would pay for a custom website.
Next, people who are looking for a chiropractor often do so by looking to the internet for help. The top chiropractic websites have a good SEO ranking meaning they ensure their website ranks highly on the search results. Template websites do not have a good ranking, whereas a customized website has the opportunity to have a good ranking.
Optimizing your website
- Consider Search Engine Optimization (SEO) when customizing the website
- Include common phrases related to chiropractic services on web pages
- Match search engine queries to rank higher in search results
- Improved visibility is crucial for generating business
- The custom site alone is insufficient; focus on SEO for better results
When customizing the website, think of Search Engine Operators or SEO ranking. For those who don’t know, people type certain common phrases into search engines when looking for a chiropractor. Make sure that these common phrases are found on your web pages.
This will ensure that the web page matches as many search engine queries as possible. This means that the site will show up high on the search result list and improve the practice’s visibility. After all, it is impossible to generate business if nobody knows the practice exists. Using a custom site isn’t enough.
Content Marketing
- Focus on unique content for chiropractic websites
- Chiropractic SEO rewards non-generic content
- Search engines penalize copied or similar content
- Custom layout and content crucial for top chiropractic websites
- Personalize content to the individual chiropractor
- Highlight unique aspects of the practice
- Use pictures to vary the layout and differentiate from competitors
In addition, consider the content that ends up on the website. While Chiropractic SEO does reward certain phrases or words, SEO for chiropractors also focuses on how unique the content is. The best chiropractic website design ensures the content isn’t generic because generic content will hurt a ranking.
The search engine will look to see if the website has copied an older website out there. If the website design matches many others already on the market, it will fall lower on the list, decreasing its visibility. Therefore, the top chiropractic websites shouldn’t just have a custom layout, but they should have custom content as well. Find a way to personalize the content to the individual chiropractor. Talk about unique facets the practice is proud of. Use pictures to vary the layout. These are all great ways to ensure that the website differs from the other custom websites for chiropractors.
Learn more about Content Marketing.
Radio and TV Ads
- Marketing essential for business growth
- Traditional ads (radio, TV, road signs, billboards) for exposure
- Online marketing for chiropractors is crucial
- Internet usage is more prevalent than satellite radio or DVR
- Leverage social media platforms (Facebook, Twitter, Instagram)
- Invest in online advertising for greater returns
- Utilize free exposure by asking friends and family to share the website on social media
Next, marketing is the key to growing any business. Taking out radio or television ads is a classic and might help generate exposure. The same can be said of road signs and billboards; however, the real treasure is found online. Online marketing for chiropractors is key. Money should be invested in this area. Today, many people use satellite radio or DVR, so ads might not even reach their target audience; however, everyone uses the internet.
Think about Facebook, Twitter, and Instagram. These are very popular sites that almost everyone uses. Advertising in these spaces might cost money, but people need to invest money to make money. Some forms of online advertising don’t even require an investment. Ask family and friends to share the website all over their own social media pages. This is a great way to get free exposure.
7 Modern Chiropractic Websites of the Year
Social Marketing
- Ensure well-thought-out social marketing
- Leverage Facebook, Twitter, Instagram, and Snapchat for advertising
- Avoid bombarding followers with incessant posts
- Post carefully, considering timing and frequency
- Share holiday events, sales, and important updates
- Don’t drive people away with social media overload
On the other hand, make sure that the social marketing is well thought out. Once the word is out, people will have that Facebook page on their newsfeed; they might be following the practice on Twitter or Instagram and maybe even viewing that Snapchat story.
While this is all great advertising, it can be tempting to bombard these people with incessant posts to get them to come in for treatment. Do not do this. People hate being bombarded and will quickly unfollow or delete that page from their social media profiles. Think carefully about when or how often to post on social media. Holiday events or sales are great ideas. Updates on fantastic new improvements are fine. Constant posts daily are much. Do not drive people away with social media overload.
Learn more about social marketing.
PPC Marketing
- Utilize tools like Google Analytics to track marketing effectiveness
- Monitor ad engagement, such as link clicks, calls, or app downloads
- Adjust advertising strategies based on performance data
- Identify successful marketing campaigns for continued use
- Use analytics tools to make informed marketing decisions
Don’t just assume that the marketing is working. Use Google Analytics or a similar tool to track how well the marketing works. If substantial money is being spent on advertisements, why not see how many people are using the ad? For example, if the online ad provides a link to the site, it is relatively easy to use Google Analytics to track how many people click and visit the link.
If the idea is that people should call a number listed in the ad, these tools can also track how many people call that number. Some practices have a mobile app that is downloaded from a link on the ad. The analytics can even track the number of downloads. If an advertising strategy isn’t working, it might be time to switch it up. On the other hand, knowing if it succeeds is also helpful. These analytics tools can figure that out.
Staff and Inside Marketing
- Front desk staff as the first person-to-person contact
- Train staff in proper etiquette for greeting patients
- Friendly staff helps patients feel welcome and eases nerves
- Positive impressions encourage return appointments and referrals
- Front desk as a gatekeeper for practice’s first impression
- Prioritize proper etiquette for staff to maintain patient satisfaction
Finally, remember that the front desk is the first person-to-person contact that any visitor will have. People don’t get a second chance to make a first impression. Ensure to train the front desk staff uses proper etiquette when greeting the patients. This will help make the patients feel welcome and help dissipate any nerves that the patient may have about receiving treatment.
It is also a great marketing strategy because people will remember how friendly the staff was at the front desk and not hesitate to call to make another appointment. In addition, patients will tell other people about how friendly the staff is and possibly generate more patients for the practice. Remember that the front desk acts as a gatekeeper and is the first impression of any practice. Make sure they use proper etiquette to keep patients happy.
Chiropractors, We’ve Got Your Back!
Back pain, neck pain, and accidental injury… these keywords are relative to what you will go through if you choose a template-based website builder for your practice. Let us relieve your stress and your budget by combining the power of custom website design with top-notch marketing services. We build websites from scratch to help you attract and convert more patients. At Optimized 360, the medical community is our specialty. Whether you are a new chiropractor building your first website or you are a seasoned veteran in the field looking to update your image, having the right people work on your web design is key.
See more record-breaking strategies to skyrocket your chiro office
