Pros
Search Engines Love It
GI marketing ideas that begin with a custom gastrointestinal website design rank higher thanks to built-in customization. Web design professionals use both onsite SEO techniques and offsite techniques to boost rankings; as visitors find your website, activity to and from the site increases. With the sheer number of competitor websites in digestive health out there, the higher you rank and the more links you acquire sets you up to outshine the competition.
Ongoing Support is Available
Since dedicated web designers and developers take the time to build unique websites, they are more invested in their product than the creator of a template design would be. Website companies like Optimized360 provide ongoing support to their clients. We view it as part of our job to build a site that stays relevant to your target audience over time.
Visitors View You as an Authority in Your Field
First impressions do count. Professionally designed GI websites stand out from cookie-cutter template designs. Visitors make snap judgments based on the appearance and functionality of your website, so it is crucial that your website represents the best you have to offer. Custom chiropractic websites give visitors a reason to return for more information and schedule appointments. When they arrive on a website after performing an online search, they need to see professional-quality images and videos. It is also important that your website answers questions they didn’t know they had. When your website takes care of patients before they walk through your door, it helps establish you as an authority in your field. Check some of the best GI websites on the internet.
Customization Highlights Your Brand
Your brand should stand out no matter where a prospective patient runs across your name online. A customized website allows your brand to stand strong. Investing in a custom site that helps establish your brand is brilliant regarding medical and dental marketing strategies. Custom websites tend to last longer since they offer ongoing support and are easier to keep updated and relevant. As your brand evolves with time, custom websites also evolve to highlight your brand.
Cons:
- Potential Delays
Detailed code requirements may challenge a predetermined timeline. With customization, everything is built from the ground up, so there is the potential for specific design requests to take longer than planned. When more than one person is involved in the approval process, this could also cause delays.
- Multiple Revisions
Even when a professional design team is on your side, miscommunication can result in multiple revisions. You will need to invest time during the planning process, so the results you hope for will be delivered. If you do not have a clear picture of your brand and overall design style, a custom design will take more time up front and could cause frustration for all parties.
- Costly
Customization costs more regardless of the product. A customized website can range from a just over a hundred dollars, well into the thousands. Just like any product, it is wise to shop around to find a website company that will meet your needs within your budget. Optimized360 is one of the few companies that meets you in the middle. They entered the field of website design to specifically meet the needs of dentists, physicians, and a variety of healthcare providers at price points for just about any budget.
How do you decide which route to take?
Take a look at your budget and website goals. Many GI specialists who are just starting want a medical website design up and running quickly, knowing they will customize it as they become more established in their practice. If you have the time to devote to a customized design, it will be well worth your initial efforts and cost.
Template websites for GI specialists
You Get What You Pay For
Saving money is just as important as saving a tooth. How do you know which company is right for you? Most medical website design companies offer templates for a small initial fee but end up charging a high monthly fee for basic services. Now, let’s flip the proverbial coin. Optimized 360 provides a custom website and content that more than justifies the initial cost and the low recurring fee for the essentials you need to maintain the website.
Return On Investment
When you see the results your customized website generates, it will be clear that your initial investment was beyond justified. After a year or two, it will become obvious a template based website does not keep up with the dynamics of an ever-changing internet. You do pay less starting out, but it will “bite” you later when you realize the template is lower quality and does not convert well to new platforms and algorithms. At that point, you end up paying more to fix it, or you have to start back at the beginning.
By building a website based on the dentist’s preferences, we ensure it complements their brick and mortar practice. We also design the website with the patient’s perspective in mind. Recognizing the physicians and their patients’ importance makes Optimized360 the leading competitor for non-template based designs for GI doctors.
