We live in a world rapidly conducting most of its business online. This means that everyone, including medical professionals, needs a website. This website will allow you to showcase your specialties, reach a bigger audience, and demonstrate your medical abilities.
Many professionals treat a practice’s website as a DIY project. They often rely on DIY website builders they believe will save time or money. The following list includes the consequences of handling your online presence yourself.
1. The creation of a quality website is art
Creating and designing a presentable website is best described as art. Incorporating aspects like Bootstrap and JavaScript may be asking too much of a novice coder. An experienced web designer will do it easily and may add their unique elements to it. As a medical professional, you might find it hard to add details to your site.
2. Lack of technical support and security
The existence of enablers such as DIY website builders will give you the illusion that web design is easy. However, the web design process involves more than writing a few lines of text and inserting some images. Although the process is simple, it can make your medical website insecure. You will not use the technical parts of web design.
By hiring a web designer, you can bring your ideas to life. They will also add important security features. The web designer will also benefit you by solving any technical problems that arise.
Also, see “The 6 Reasons a Template Website is a Bad Idea“.
3. Waste of Your time in the long run
While the appeal of building your website in a few hours is attractive, a quality website takes time to develop. Saving a few minutes will be costly, as your site is a marketing and informative platform. You should also note that learning the finer aspects of web design takes time that would have been better suited to run your business.
Creating a website takes a lot of time, especially if you don’t know much about web design and development. Many people commonly believe the promises from DIY website builders of a quick and easy solution. However, you will likely spend many hours creating a website that meets your needs.
This includes the initial setup and regular maintenance, updates, and troubleshooting. A professional can handle these tasks more efficiently. Additionally, the time spent on website development could be better used for your main business operations, strategy, and growth.
You need to learn how to create visual appeal. You should also know how to reach your target audience. Finally, you must manage content management systems (CMS). These are all tasks best left to a project manager who understands content creation and graphic design.
You pay for their skills when you hire a professional website design firm. You also get the ease of having a team manage every part of your website. At the same time, you concentrate on what you do best – taking care of your patients.
Pros and cons of custom GI websites
4. Limited customization
You cannot customize business website templates. They are extremely basic; most are static and don’t offer features like online stores. Outsourcing the web design process allows you to add extra features and content.
DIY website builders commonly draw in small businesses and medical professionals looking for a quick solution. They are easy to use and offer ready-made templates. However, they often face limited visual designs, color schemes, and marketing tools.
These platforms have few customization options, forcing businesses to fit into set categories. This has the drawback of not showcasing their unique brands or services well.
For example, you might want to add certain features to improve your users’ experience. However, the DIY website builders’ limits could make this difficult. Numerous businesses use the provided templates, which means your website risks appearing generic or similar to others.
When you choose a professional web development service, you receive a custom website that meets your business needs and helps you stand out.
5. It won’t look professional or convey your brand
Designing a website as a DIY project will result in a rather simple website, often limited to a landing page. If you choose to use an experienced web developer will make it look professional and promote your brand.
One consequence of using DIY website builders is that the results often do not look professional. This is important for gaining credibility and trust with potential clients or customers. A significant drawback is that they offer few design options, stock images, and generic templates. This can lead to a website that looks amateurish or unpolished.
A professionally designed website has a unique layout, custom graphics, and high-quality images. These features create a more appealing and professional look for visitors. Professional web developers know how important a strong visual brand is. They can design your website to clearly and effectively show your brand identity.
6. Limited capability for Search Engine Optimization
Using DIY website builders limits your access to important parts of your medical website. This makes it difficult to optimize for search engines.
SEO, or Search Engine Optimization, is important for making your website more visible on search engines. One clear indicator that people use DIY website builders is that these builders often do a poor job. These platforms usually offer only basic SEO tools.
DIY website builders do not provide the advanced features needed for better website ranking. For example, they may lack features for customizing URLs, adding meta tags, creating XML sitemaps, or optimizing page speed.
These elements are crucial for improving search engine rankings and hurt the effectiveness of your site. Also, DIY builders usually do not help you create an SEO strategy. They often do not assist with keyword research or making SEO-friendly content.
Professional web developers add advanced SEO features to your website. They ensure that they structure and code it so search engines can read and rank it easily. They can also guide you in creating an effective SEO strategy, ensuring your website reaches the right audience.
Search Engine Optimization by O360.
7. Poor analytics
Most website templates use older scripting technologies that offer inaccurate site analytics. DIY website builders often offer basic analytics or integrate with platforms like Google Analytics. Still, they generally lack advanced analytics features that would give you a deeper understanding of your visitors’ behavior.
Knowing who your users are is important. You should understand where they come from and their actions on your site. Knowing when they leave is also key. This information helps you make smart decisions to improve your site and enhance user experience.
These builders often don’t provide insights into bounce rates, conversion funnels, user flow, or event tracking. In contrast, professional web development services can implement comprehensive analytics tools that provide these crucial insights. They can also set up custom tracking for specific goals, helping you measure your website’s exact ROI.
8. Who is going to write the content?
Building a website yourself will require you to devote time to updating content such as blogs and events. Hiring a web designer will remove this extra work.
DIY website builders often struggle to show the unique aspects of your profession. This is especially true for fields like medicine, law, or engineering. These platforms can manage general content well. However, they struggle to show specialized fields’ details, terms, and specific needs.
A well-made website lets you create custom content. This content informs your audience, shows your expertise, and highlights what makes your specialty unique. Professional developers and copywriters know how to present this special content in a friendly way.
This approach appeals to both industry experts and everyday readers. It ensures your website communicates well with all visitors.
Get professional medical content from o360.
9. Technology is always changing
As you build your site as a DIY project, you must learn some aspects of coding. You will use newer and better ones when you become well-conversant with these techniques. Hire an experienced web designer who won’t struggle to incorporate these new techniques.
The world of web technology is continually evolving, with new trends, tools, and best practices emerging regularly. One truth that hurts DIY website builders is they can have trouble keeping up with technological changes. This often leads to outdated websites or missing new features.
Features like responsive design, advanced SEO, accessibility standards, and integration with the latest APIs are important for modern websites. However, they can be hard to implement correctly on a DIY platform.
A professional web development service stays current with the latest technological trends and can incorporate these into your website. This keeps your site modern, functional, and easy to use. It provides a great experience for users on any device or platform.
10. You’ll build a website for yourself, not your audience
Those who use DIY website builders tend to lack the skills to design an effective website. They try to introduce elements that best fit their site but may hurt its performance.
Given these reasons, it is best to contact Optimized360 today. We will create a site that meets your needs.
Many tools are available for building your website. The abundance of options available may make creating a DIY website seem like a good idea. Unfortunately, the website mentioned is often just one page. However, there is much more to creating an effective website.
Developing an eye-catching website involves more than just adding some text and photos. Using a template is just a starting point, but it won’t set you apart from all the others. Below are some additional reasons why using a DIY website builder for your business can hurt your success.
Most DIY website providers offer a standard set of template themes. Numerous examples are available in Shopify, Wix, Squarespace, and WordPress. While users can use the default themes for personal blogs, they prove ineffective for business platforms.
Your dental or medical practice is unique, and its website should be too. Even if the DIY site offers 500 templates, you share your design with approximately 180,000 other sites. This approach is not optimal for standing out in a crowd.
11. Unprofessional And Unpolished
Using DIY website builders produces results that lack the polish of a professionally designed website. Professionalism is important because it builds confidence in visitors and gives your site credibility.
Studies on DIY sites reveal that half of all website visitors say a poorly designed website makes it hard to trust. In fact, 94% of these visitors say they would not use the website or the company linked to it.
No replacement exists for professional website design and effective branding. Have you written compelling text that attracts and leads a prospective patient to engage? This is a specialized skill that professional writers have spent years developing.
This doesn’t even address the issue of writing content that is SEO-friendly too. Incredible results from relying on experts like those at Optimized360.
12. Limitations of the number of pages
Most DIY website builders strictly limit the number of pages you can have on your website. This becomes a serious problem as it conflicts with good website and SEO design. Standard practices state that each practice, procedure, or service your medical practice offers needs its own page. This limitation makes it harder to contact your intended audience and clearly describe how you can meet their needs.
13. Not mobile responsive
Most website visits come from mobile devices. If your website isn’t mobile responsive, it can be a significant issue.
Most DIY website builders do not support mobile responsive design. This affects how easy it is to navigate your site. It can also make your website look unprofessional and unfinished, which negatively impacts patient experience.
Also, websites that are not mobile-friendly usually load slower on mobile devices. They also use more data, which can turn away new visitors. See our mobile web design capability.
When you need a unique and polished website design, choose a professional company like O360. They can help you use your custom images and content. Your medical or dental practice needs a website you can be proud of.
It should have a unique design that helps with SEO. This will support you in serving your growing community of clients.
