Optometry Marketing That Fills Exam Chairs and Sells Frames
Built by People Who've Run Practices
More exams scheduled, more optical revenue per patient, and a website that converts. O360® is an optometry marketing company — founded and run by a dentist — so your marketing accounts for both halves of the practice: the chair and the optical. We are the highest-rated company in the industry: a 4.9 rating and more five-star reviews than any other healthcare marketing company.
- 434+ five-star Google reviews
- 4.9/5 rating on Google
- Highest-rated healthcare marketing company
- 20+ years in healthcare marketing
- 94% client retention
- No long-term contracts
SCHEDULED APPOINTMENTS
5-Star Reviews
97%
CLIENT SATISFACTION
You Didn’t Become an Optometrist to Run Google Ads
You did not become an optometrist to spend evenings fighting Google Ads and online retailers. Most practices either hire a generalist who ignores the optical entirely, or watch chains and web retailers take the routine exams.
Our team does one thing: promoting and growing private practices. Every dollar of your online marketing points at a scheduled exam.
- Affordable Solutions
- 100% Transparency
- First Page Results
- No Setup Fees
- No Contracts
Why Optometrists Choose Our Team
Founded and Run by a Dentist
O360 was founded and is run by a dentist who has owned and operated private practices. We speak your language — conversions, retention, production. Not vanity metrics.
A 100% US-Based Concierge Team
A dedicated specialist runs your account — not a ticket queue. Every decision is backed by real analytics and testing, with no long lock-ins on results.
HIPAA-Compliant. Yours. Exclusive.
Everything we build and run is HIPAA-compliant and secure. You own your website outright, with exclusivity in your area — competitors can't copy your design.
What You Get
One team running your entire digital marketing program — search, specialty ads, social and reputation — reporting on exams scheduled and cost per patient. We work with independent practices, multi-doctor groups, dry eye and myopia specialty clinics, and practices with a strong optical.
- Google & Search Ads
- Facebook & Instagram Ads
- Microsoft (Bing) Ads
- AI & GPT Ads — emerging placements
- SEO & Local SEO
- Custom Website Built to Convert
- Social Media & Reputation
- Live Reporting
SEO & Local SEO
Rank for what pays — eye exams, contacts, dry eye, myopia control, designer frames.
Optometry search splits between routine and specialty. We build pages for both — eye exams and contact lens fittings on one side, dry eye, myopia control and medical optometry on the other — and own your Google Business Profile, where nearly every “eye doctor near me” search lands.
- Keyword Research based on real patient search intent
- On-Page Optimization (titles, tags, meta descriptions, structure)
- Local SEO Focus: GMB + optimization, local citations, and reviews
- Medical Schema Markup to improve visibility and credibility
- Technical SEO: Site speed, mobile performance, crawlability
Why Our Cost Per Patient Is the Lowest in Optometry Marketing
Most optometry ad budgets leak to online retailers and chains bidding on the same terms, plus clicks from people shopping cheap glasses who will never schedule an exam.
Negative Keywords
A negative keyword tells Google when NOT to show your ad. Two decades of healthcare campaigns have given us a list that filters out students, job seekers and free-advice searches before they cost you a click.
The Right Radius
Optometry is hyper-local for routine exams and much wider for dry eye or myopia control — patients travel for specialty care. We set the radius per campaign, not per practice.
Bid on What Pays
We bid on the searches that schedule exams — eye exam, contact lens fitting, dry eye — not people shopping for cheap glasses who will never sit in your chair.
Ads Written by Clinicians
Our CEO is a doctor and our ad manager works only in healthcare — so your ad copy is written and reviewed by people who understand both the clinical claim and the HIPAA line you cannot cross.
We manage the negative keywords and the radius as actively as the bids, and separate exam intent from frame shopping. Less waste, and a lower cost per scheduled exam.
Google, Microsoft & AI Search Ads
A low cost per patient acquired — with complete control over your budget.
We do not set and forget. Search, Meta and AI search campaigns managed by a team that knows a myopia control parent, a dry eye sufferer and a routine exam patient are three different buyers with three different values.
- Custom Campaign Strategy
- Targeted Ads for services with high patient demand
- Microsoft (Bing) Ads — lower-cost clicks, older insured demographic
- AI & GPT ad placements as they emerge
- Landing Page Optimization to convert traffic
- Ad Copywriting that speaks to patient concerns and encourages action
- A/B Testing of ads, landing pages, and offers
FOUNDED AND RUN BY A DENTIST
Meet Dr. Sean Fahimi, DDS
O360 is not run by marketers who discovered optometry. It is run by a dentist. Dr. Sean Fahimi graduated from the University of Pennsylvania School of Dental Medicine, practiced dentistry for 15 years, and built several successful practices of his own before building the company that now serves thousands of practices across the country.
- DDS — University of Pennsylvania School of Dental Medicine
- 15 years in dental practice — built and sold successful practices
- Marketing healthcare practices since 2003
- Leads O360’s strategy for every client
Social Media & Reputation
Build trust before the first call — with patients and referring doctors alike.
Patients choose an eye doctor on convenience and trust, then stay for years. Reviews, real staff, insurance clarity and a visible frame selection are what turn a local search into a scheduled exam — and a recurring patient.
- Facebook & Instagram ad campaigns
- Consistent, on-brand posting
- Review generation systems
- Reputation monitoring and response
- Patient-education content
- Community engagement
Start With a Free Analysis — Not a Contract
Before you spend a dollar with us, our team will show you where you stand — what you rank for, what chains and retailers are spending in your area, where your site loses appointments, and a realistic cost per exam. No contract to see it.
1. Free Analysis
We audit your ads, competitors, keywords, radius, and website conversion — and show you where budget is leaking. Yours to keep, no strings.
2. Your Plan
A strategy and pricing built for your specialty, your market, and your goals — not a package off the shelf. No long-term lock-ins.
3. Live in 30 Days
Campaigns launched with call tracking and live reporting from day one — so you watch the cost per new patient, not promises.
Custom Website Built to Convert
100% custom, mobile-responsive, HIPAA-compliant — and it is yours.
Your site is built to convert: online scheduling, insurance clarity, specialty service pages, and your optical actually visible instead of hidden. 100% custom, HIPAA-compliant, and you own it outright.
Target Your Audience
Determine Goals
Optimize for SEO
Why does the website matter so much?
Because an exam scheduling is worth far more than one visit — it is frames, contacts and years of recall. A site that converts better compounds across the whole patient lifetime.
Optometry Success Stories
Real optometry practices, measured in exams scheduled and cost per patient.
New Teeth Chicago
"We’ve worked with several marketing agencies over the years, but none have delivered results like this team. They understand the implant space, from patient intent to conversion. Our case acceptance rate is up, and we're now booking full-arch consults weeks in advance. Highly recommend their all-in-one marketing approach."
Chestnut Dental
"Managing marketing across four offices was overwhelming—until we found this agency. They centralized our digital strategy, kept our branding consistent, and created location-specific ad campaigns that actually work. Each practice is seeing steady growth in new patient volume, and their reporting keeps us confident month after month."
Irvine Endodontics
"We’re a referral-based specialty, so building trust online is critical. The team created a beautiful website, optimized our listings, and worked directly with local dentists to highlight our practice. Since partnering with them, we’ve seen a clear increase in qualified referrals and emergency root canal cases."
Pan-Am Dental Lab
"We partnered with o360 to strengthen our relationships with local practices and expand regionally. They helped us build a brand dentists trust—with a clean website, targeted outreach, and trade show support. Our B2B pipeline has never looked better."
Which Strategy Is Right for Your Practice?
It depends on whether you compete on routine exams, specialty care, or optical. Here is how we would choose.
Google Ads
EXAMS THIS MONTH
Immediate visibility for eye exam, contact lens and same-day appointment searches. Ideal for a new location, a new associate, or an open schedule you need filled now.
Local SEO
OWN THE MAP PACK
“Eye doctor near me” is decided in the map, and chains fight hard for it. Google Business Profile, reviews and location pages are how an independent wins locally.
Specialty Service Pages
ESCAPE THE PRICE FIGHT
Dry eye, myopia control and medical optometry are not price-shopped the way routine exams are. Dedicated pages for them rank, convert, and lift your average patient value.
Reviews & Optical
WHY THEY CHOOSE YOU
Reviews, real staff and a visible frame selection. Patients decide on trust and convenience — and then buy their frames where they had the exam.
What's Included
Every practice is different, so you set the budget around exams and optical goals. Below are the highlights of our optometry marketing programs.
SEO
-
Custom Content
-
Blogging
-
Design/Conversion Review
-
Geo-Targeting
-
Dynamic Live Reporting
-
Google Analytics & Console
-
Google Maps / GMB
-
Reputation Management
-
Social Media Posting
-
Social Media Sync
-
Premier Site Speed Optimization
-
Revolving Meta Tags
-
Dynamic Sitemaps
-
And Much More!
PPC
-
Custom Ad Copy
-
Comprehensive Ad Setup
-
Quality Score Updating
-
Geo-Targeting
-
Active Bidding Adjustments
-
Waste Prevention Reviews
-
Competition Review
-
Dynamic Live Reporting
-
Mobile Ad Copy
-
Keyword Market Research
-
Negative Keywords
-
Call Tracking
-
Ad Extensions
-
And Much More!
Social Media
-
Post Content
-
Website Syncronization
-
Google My Business
-
Facebook
-
Twitter
-
Pinterest
-
Custom Profile Graphics
-
Automated Posting
-
Post Images
-
GMB Insights
-
Profile Optimization
-
Business Verification
-
Social Media Consultation
-
And Much More!
Optometry Marketing FAQs
Ready to see what your practice could be scheduling?
Tell us your market and our team will start with a free analysis — what you rank for, what it costs to compete with chains, and a realistic cost per scheduled exam.