Rarely on its own. It confirms a decision someone has already half made after finding you in search. Judged as a first-touch channel it looks weak; judged as a closing signal it earns its place.

Only with documented consent, and the paperwork has to be specific about where the image will appear. We work from a consent process rather than asking after the fact.

Consistently beats frequently. A steady weekly rhythm of real content outperforms daily stock graphics.

For most dental and medical practices, Google Business Profile plus one of Instagram or Facebook. One active account beats four dormant ones, and the dormant ones actively cost you — a profile whose last post is two years old reads as a practice that closed.

We do. You supply a small stream of raw material — a few photos a month, the odd short video — and we handle the calendar, the writing, the scheduling and the responses.

Common, and workable. We lean on patient-education content built for your specialty until a capture routine settles in. It performs less well than real practice content, which is why we keep nudging for it, but it keeps the account credible in the meantime.

Once the account has real content behind it. Ads pointing at a dormant profile waste money. Paid social suits elective work — medical spa treatments, Invisalign, cosmetic dentistry — better than urgent care, where search wins.

You do. We work inside your own profiles rather than creating ones we control, so if we part ways the accounts, the followers and the content history stay with you.