Dental & Medical PPC
Google Ads Managed by People Who Only Work in Dentistry and Medicine
Paid search is the fastest way to fill a schedule — and the fastest way to waste money if nobody is watching the search terms report. We run ads for dentists, physicians, pediatric dentistry, optometry, mental health, medical spa, veterinary and podiatry practices, and we report on cost per new patient rather than clicks. Dental and medical each have their own section below.
- Google, Microsoft and AI search ads
- Negative keyword management
- Radius and schedule control
- Call tracking and attribution
- Landing-page match
- Reporting on cost per patient
CUSTOM WEBSITES
Patient Visits
Appointments
5-Star
Google Rating
Most Practice Ad Budgets Leak Quietly
Clicks from job seekers, students, researchers, and patients well outside your draw area all bill at the same rate as a real prospect. Nobody reads the search terms report, so the same waste repeats every month while the dashboard looks fine.
- Affordable Solutions
- 100% Transparency
- First Page Results
- No Setup Fees
- No Contracts
Why Practices Choose Our Ads Team
Founded and Run by a Dentist
O360 was founded and is run by a dentist who has owned and operated private practices. We speak your language — referrals, panel size, payer mix, production. Not vanity metrics.
A 100% US-Based Concierge Team
A dedicated specialist runs your account — not a ticket queue. Every decision is backed by real analytics and testing, with no long lock-ins on results.
HIPAA-Compliant. Yours. Exclusive.
Everything we build and run is HIPAA-compliant and secure. You own your website outright, with exclusivity in your area — competitors can't copy your design.
What We Actually Manage
Negative keyword lists built from two decades of dental and medical campaigns, radius set from your real patient data, ad scheduling, call tracking, landing-page match, and creative written against the rules for medical claims. Reported on cost per new patient, not clicks.
- Google Search & Performance Max campaigns
- Microsoft (Bing) Ads
- Facebook & Instagram ad campaigns
- Negative keyword lists built over two decades
- Geo-targeting radius set from your patient data
- Ad scheduling and bid management
- Landing pages matched to each ad group
- Call tracking and cost-per-new-patient reporting
Dental PPC
Implants, Invisalign, full-arch and emergencies — each priced and bid differently.
Dental search is competitive and expensive, and the cost per click varies enormously by procedure. Bidding the same on a hygiene visit and a full-arch consult is how practices burn budget. We split campaigns by procedure value, run separate emergency campaigns for the searches that convert same-day, and hold pediatric dentistry and orthodontic terms apart because they behave nothing alike.
- Campaigns split by procedure value
- Separate emergency and same-day campaigns
- Implant and full-arch consult targeting
- Invisalign and cosmetic case bidding
- Pediatric dentistry kept in its own campaign
- New-patient offer and insurance messaging
- Call tracking down to the procedure
Medical PPC
Insurance questions, referrals and conditions — a different search than dentistry.
Medical search runs on conditions and insurance far more than on procedures, and a large share of the traffic is people who will never be your patient — students, job seekers and drug reps. We build campaigns around the conditions you actually treat, filter the noise aggressively, and handle the specialties that need their own approach: optometry, mental health, medical spa, veterinary and podiatry each get their own keyword and radius strategy.
- Campaigns built around conditions, not just procedures
- Insurance and in-network messaging
- Aggressive filtering of students, job seekers and reps
- Radius set per specialty and per procedure
- Optometry, mental health and medical spa handled separately
- Veterinary and podiatry keyword strategies
- Referral-source visibility for specialists
Exclusion Beats Bidding
Two campaigns with identical budgets and bids can differ by half in cost per patient, purely on what they exclude. This is unglamorous work and it is where the money is.
- Negative keyword lists built from two decades of dental and medical campaigns
- Radius and ad scheduling set from your real patient draw area
- Search terms audited every week, not every quarter
- Call tracking that ties spend to scheduled appointments
- Landing pages built to convert, not just to receive the click
Why Our Cost Per Patient Is the Lowest in Dental and Medical PPC
Most dental and medical ad budgets leak. Clicks from job seekers, students, drug reps and patients three states away all bill at the same rate as a real prospect. Nobody reads the search terms report, so the same waste repeats every month.
A 20-Year Negative Keyword List
A negative keyword tells Google when NOT to show your ad. Two decades of dental, medical, optometry and veterinary campaigns have given us a list that filters out job seekers, students, drug reps and researchers before they cost you a click.
A Radius Built From Real Patient Data
The right radius is not a guess, and it is not the same for everyone. A pediatric dentistry practice draws from a few miles; a podiatry or veterinary specialist may draw from an hour out. We set it from your own patient addresses, then tighten it as results come in.
Keywords Tied to the Cases You Want
We bid on the searches that fill your schedule with the work you want more of — implants, LASIK, injectables, therapy intakes, orthotics — not the cheapest clicks and not the ones that never reach an appointment.
Ads Reviewed by Clinicians
Our CEO is a dentist and our ad team works only on dental and medical practices — so your copy is checked by people who understand both the clinical claim and the HIPAA line you cannot cross.
We manage the negative keyword list, the geo radius and the hours your ads run as actively as we manage the bids. The result: less waste, a lower cost per new patient, and a report that shows exactly where the money went.
Landing Pages That Convert the Click
The click is the expensive part. The page decides whether you keep it.
Sending paid traffic to a homepage is the single most common way practices lose money on Google Ads. Each ad group gets a page that matches what was searched — the procedure, the location, the insurance question — with one clear way to schedule and nothing competing for attention.
- One page per ad group, matched to the search
- Procedure, location and insurance questions answered above the fold
- Click-to-call on mobile, form on desktop
- Scheduling path with nothing competing for attention
- Page speed tuned for paid traffic
- A/B testing of headlines, offers and layout
- HIPAA-compliant forms
Call Tracking & Attribution
Most new patients call. If calls are not tracked, the report is fiction.
In dentistry, optometry, mental health and veterinary care the conversion is usually a phone call, not a form. We put dynamic call tracking on every campaign so each call is tied back to the keyword that produced it — which is the only way to know which half of the budget is working.
- Dynamic call tracking on every campaign
- Keyword-level attribution for each call
- Form and click-to-call conversion tracking
- Recorded calls for quality review
- Cost per new patient by campaign
- Live reporting you can open any time
Start With a Free Review — Not a Contract
Before you commit to anything, our team will show you where you stand and what it would realistically take to improve it. No contract to see it.
1. Free Analysis
We audit your ads, competitors, keywords, radius, and website conversion — and show you where budget is leaking. Yours to keep, no strings.
2. Your Plan
A strategy and pricing built for your specialty, your market, and your goals — not a package off the shelf. No long-term lock-ins.
3. Live in 30 Days
Campaigns launched with call tracking and live reporting from day one — so you watch the cost per new patient, not promises.
A Site Built to Convert Paid Traffic
100% custom, fast, HIPAA-compliant — and built to turn clicks into appointments.
Ads only pay when the page converts. Your site is built for both — fast pages, clear scheduling paths, procedure content that answers what patients search, and forms that work on a phone. It is 100% custom, HIPAA-compliant, and you own it outright.
Target Your Audience
Determine Goals
Optimize for SEO
Why does the website matter so much?
Because ads deliver traffic, not patients. A campaign converting at 2% loses to the same campaign converting at 8% on a better page — at identical spend. We work on both ends, which is why our cost per new patient keeps falling instead of plateauing.
Paid Search Success Stories
Real practices, measured in calls and scheduled appointments — not impressions.
New Teeth Chicago
"We’ve worked with several marketing agencies over the years, but none have delivered results like this team. They understand the implant space, from patient intent to conversion. Our case acceptance rate is up, and we're now booking full-arch consults weeks in advance. Highly recommend their all-in-one marketing approach."
Chestnut Dental
"Managing marketing across four offices was overwhelming—until we found this agency. They centralized our digital strategy, kept our branding consistent, and created location-specific ad campaigns that actually work. Each practice is seeing steady growth in new patient volume, and their reporting keeps us confident month after month."
Irvine Endodontics
"We’re a referral-based specialty, so building trust online is critical. The team created a beautiful website, optimized our listings, and worked directly with local dentists to highlight our practice. Since partnering with them, we’ve seen a clear increase in qualified referrals and emergency root canal cases."
Pan-Am Dental Lab
"We partnered with o360 to strengthen our relationships with local practices and expand regionally. They helped us build a brand dentists trust—with a clean website, targeted outreach, and trade show support. Our B2B pipeline has never looked better."
Where Should Your Ad Budget Go First?
Ad budgets work best in a sequence. Here is the order we would spend it in, and why.
Google Search
START HERE, ALWAYS
Someone typing “dentist near me” or “eye doctor open Saturday” is the closest thing to a patient already walking in. Highest intent, highest close rate, and the easiest spend to measure.
The Landing Page
BEFORE YOU RAISE BUDGET
Doubling spend on a page that converts poorly just doubles the waste. Fixing the page lifts every campaign at once, and it is usually cheaper than the extra ad spend.
Call Tracking
REMOVE THE GUESSWORK
Without it you are optimising blind. Tracking tells you which keywords produce calls, which produce nothing, and where the budget should move next month.
Meta & Remarketing
ONCE SEARCH IS FULL
Facebook and Instagram work for demand you create rather than demand you capture — medical spa treatments, Invisalign, LASIK. Add it once search is capped, not before.
What's Included
Every practice starts from a different position, so the scope follows the audit. Below are the highlights of our dental and medical PPC programs.
SEO
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Custom Content
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Blogging
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Design/Conversion Review
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Geo-Targeting
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Dynamic Live Reporting
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Google Analytics & Console
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Google Maps / GMB
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Reputation Management
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Social Media Posting
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Social Media Sync
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Premier Site Speed Optimization
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Revolving Meta Tags
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Dynamic Sitemaps
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And Much More!
PPC
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Custom Ad Copy
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Comprehensive Ad Setup
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Quality Score Updating
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Geo-Targeting
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Active Bidding Adjustments
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Waste Prevention Reviews
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Competition Review
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Dynamic Live Reporting
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Mobile Ad Copy
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Keyword Market Research
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Negative Keywords
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Call Tracking
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Ad Extensions
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And Much More!
Social Media
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Post Content
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Website Syncronization
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Google My Business
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Facebook
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Twitter
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Pinterest
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Custom Profile Graphics
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Automated Posting
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Post Images
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GMB Insights
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Profile Optimization
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Business Verification
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Social Media Consultation
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And Much More!
Dental & Medical PPC FAQs
Enough to hold position on the searches that schedule patients, which varies by market. We would rather run a smaller budget cleanly than a larger one that leaks — the cost per patient is the number that matters.
Calls typically start within days of launch. That is what paid search is for. The first 60 days are mostly spent removing waste as real search data comes in.
No. We start by reviewing your existing search terms report for free.
Often yes, for the procedures the rankings do not cover. A practice can rank first for “dentist in [city]” and still be invisible for implants, emergency care or a specific condition. Ads cover the gap while SEO catches up — and you can turn them down once it does.
Yes, but differently. For endodontics, oral surgery, periodontics and medical specialties the volume is lower and the case value much higher, so campaigns are narrower and the cost per click is higher. We normally run those alongside referral-source visibility rather than instead of it.
They stay yours. We build in your own Google Ads account rather than ours, so the history, conversion data and remarketing lists remain with you. There is no lock-in and nothing to hand back.
Yes, though usually after search. Search captures demand that already exists; Meta creates it. That makes Meta a better fit for elective work — medical spa treatments, Invisalign, LASIK, cosmetic dentistry — than for someone with a toothache tonight.
Our ad copy is written and reviewed by people who work only on dental and medical accounts, and we avoid the claims and targeting practices that create obvious HIPAA and platform-policy problems. To be clear, we are not your compliance advisor and we do not give legal advice — anything you are unsure about should go past your own counsel or compliance officer.
Want to see where your budget is leaking?
Send us your account and our team will review the search terms report for free — what you are paying for that will never schedule, and what it is costing you a month.