So, you have come to the point in your career where you have realized the next step is to put your website to work for you. Not long ago, websites were basically fancy brochures with phone numbers and addresses for prospective patients. As technology advances, so must the way ophthalmology practices build their websites.
Create Your Eye Care Website
The website is where current and prospective patients should land when searching for your services online. Interconnectedness is key in making you visible. Social media pages (Facebook, Twitter, Google+, LinkedIn, Yelp, etc.), ads, and blog posts are just some of the places you may be noticed that will lead back to your website.
Ensure your website provides solid eye care content to reach a variety of patient personalities. Some patients will go straight to your blog to see what you are about in an informal setting. Some will look for educational articles that describe eye procedures in a more matter-of-fact way. Others still will look for videos and pictures to tell your story. Your website should stay true to its purpose while reaching a wide audience. See examples of medical videos available by O360.
Attract and Convert New Patients
Conversion is the name of the game in the online marketing world. Attracting visitors to your site is only the first step. Think of it like window shopping. Prospective patients may like what they see when they land on your home page, but it does not automatically mean they will click the call to action button. As mentioned above, meeting the needs of as many visitors as possible is important.
User-friendly sites will retain more people. If your website runs smoothly and efficiently, those people are more likely to click through a number of your pages. Look at it like this, can your grandparents easily navigate the site? Is the call-to-action buttons easy to see? Tabs and thumbnails should clarify what information will be found by clicking.
If you allow other advertisements to run on your page, these must not slow down your own site. Services offered will attract people, but usability and quality content makes prospective patients feel at ease and will convert them into new patients.
PPC for Ophthalmologists
Online ads are only as good as the professional who monitors their effectiveness. Your ad may appear on countless sites, but if those sites are for shops and services in a city 1,500 miles away, it probably won’t result in many conversions.
Similarly, if the keywords linked to your ad are not the words patients use in the search engines, your ad will not be viewed by the right people. An experienced online marketing team knows how to find the words people use when looking for optometric services. They diligently monitor how effective the ads are and make changes to ensure you are visible to those searching for your services.
Google Ads is Google’s PPC advertising service. Your ads can reach millions because of the vast reach of all of Google’s sites.
Google Maps allows business owners to connect all aspects of their online presence. PPC ads are great lead generators. They allow prospective patients to access your website instantly. It is also wise to include a way for patients to click and call your office in all of your ads. Many people are searching on the go from mobile devices. They are more likely to contact your office if they like what they see.
Check O360 PPC Ad Management Service
Search Engine Optimization (SEO) for Ophthalmology
Google pays careful attention to how people use the internet. Stuffing a website with ophthalmology keywords may actually get your site penalized by today’s algorithms. Search Engine Optimization is all about getting you noticed online. Most people do not click past the first results page when they search.
Google favors websites that make human connections. Reviews and testimonials will increase search rankings. Ensuring that blogs and all of your social media pages are connected will also make your brand more visible online. SEO changes as the algorithms of top search engines change. Experienced marketing professionals will automatically tweak your website to improve visibility.
Check O360 SEO Service for Ophthalmology Practices
Do Not Underestimate Reputation Management Services
Testimonials and reviews are two extremely important ways to connect with new patients. People know you are going to advertise your eye specialty services in a positive light. In some ways, modern technology has made us immune to good advertising.
There are a large number of people who will trust the words of your current patients more than anything you can say yourself. Of course, you will want to ask your loyal patients, who are clearly happy with your services, to hop online and write testimonials.
The flip side of the coin is how this gives the ability to all patients to write a review. You may be the absolute best at what you do, but chances are, someone will eventually walk away unhappy. If you view negative reviews as opportunities to connect, you will ultimately come out ahead. The glitch is that you need to catch the negatives before too much damage is done.
This is where reputation management comes into play. Your online marketing team is experienced in reaching out to less-than-satisfied patients to begin reconnection. Doctors who make the visible online effort to right any perceived wrongs demonstrate compassion that counteracts the negative.
Superb Ophthalmology Website Design
O360 provides custom website design to eye specialists.
Now that you have a website that actively engages the public get ready to see new patients in your practice. Effective online marketing teams will make your ads stand out among the competition. They know how to personalize the practice by placing reviews and testimonials front and center on your website. Managing the ads and the reputation of the optometrists is best done by those who understand the power of human connection in Google’s new algorithms. Website design can help you connect to those looking for your services and convert them into new patients.
