As an obstetrician-gynecologist (OBGYN), you know how fierce the competition between physicians can be. So, you need creative OBGYN marketing techniques to build your practice. Let’s cover the strategies you can use to grow your practice.
But first, there are some important things we need to pay attention to.
Knowing Your Patients
Before implementing any marketing strategy for your practice, you must consider case studies of who you’re marketing to. To pinpoint your ideal medical patients, ask yourself questions such as:
- Who are they?
- Is this their first child?
- Do they have children?
- Are they expecting their first?
- What do they do for fun?
The answers to these questions can help you create patient personas. You will use these personas to promote your practice effectively.
The Strategies
1. Build a Custom Website
The first step in marketing your practice is to create a great website. This website will be the base for all your other marketing efforts. When you promote your practice, potential customers are often not ready to pick up the phone and make an appointment. They need more persuasion to feel this is a good idea and take the next step.
This is where effective OBGYN marketing comes into play. Invite them to ‘ Learn More ‘ on your website rather than asking them to trust your practice from an ad they saw. That is where you increase sales by converting them into a patient. See some examples of OBGYN websites that do this effectively.
2. SEO
The first place people typically start their search for an OBGYN is online. Search engine optimization (SEO) ensures your target audiences find you. Use keywords related to obstetrics and gynecology to improve your search engine ranking on your website.
Ensure your site is mobile-friendly and provides visitors a smooth and pleasant experience. Check the latest trends in SEO to learn more about effective techniques.
3. Local Directory Listings
Your OBGYN Marketing strategy should also include listing yourself in online directories and maps. Start by completing your Google My Business page. Also, create listings on other sites for medical practices, like WebMD and Healthgrades. Having a Business listing on Google and Yelp also allows you to get more exposure through reviews patients will leave you.
4. Collaboration with Businesses
Partner with local small businesses and organizations to create joint promotional campaigns. Try ideas like offering discounts or an exclusive product or service. Creating a referral network with them can help increase brand awareness. Many businesses cater to women, especially prospective and new mothers, who can be great partners in your OBGYN marketing effort.
5. Blogs and Newsletters
Regularly publish articles on your website’s blog covering various women’s health topics. Distribute a monthly newsletter about women’s issues and updates about your practice. Share content regularly, such as helpful tips and news about your practice. Encourage patient engagement by responding to comments and questions.
Publishing content consistently and using relevant keywords can help improve your SEO efforts and enhance your online reputation. Blogging is one of the most well-known forms of content marketing.
6. Produce Videos
Create engaging video content, such as patient testimonials, virtual office tours, or Q&A sessions with your practitioners. These sessions can be particularly effective if recorded as real-time live sessions. You can create these OBGYN marketing videos in minutes using your mobile device and a tripod.
Be certain to shoot in a room or area with good lighting. Answer common questions your patients ask you or interview your patients. You can also use patient education videos on your website.
7. Referral Program
Incentivize current patients to refer friends and family members by offering rewards or discounts on future services. Even without incentives, asking or encouraging them to share their experiences can be effective OBGYN marketing. Follow up with an email requesting feedback about their visit and reviews.
8. Social Media Marketing
A social media presence is an OBGYN marketing must for every business — including an obstetrics and gynecology practice. Signing up for these accounts for your practice “just because” is not a good digital marketing strategy. Consistent social media posts will help you succeed by keeping your presence active. You can build trust by using these platforms as an avenue for customer service.
They can be effective forms of content marketing. However, if you leave your profiles empty or don’t update them for a long time, new patients may think you are closed.
Share behind-the-scenes content, practice updates, and patient success stories through Instagram and Facebook Stories. Many of your patients spend hours on their social media. Seeing you around and hearing about you and your patients is enough to bring new patients. Check out our Social Marketing Service.
9. Pregnancy and Postpartum Support Group
Organize and host support groups for pregnant women and new mothers. These groups are anxious about their roles and often seek help to avoid feeling overwhelmed. What is better than getting help from a specialist they can trust? You can expand your reach quickly by allowing patients to bring family or friends in.
Offer free online webinars or in-person workshops on relevant topics such as prenatal care, postpartum health, and fertility. Expecting and new mothers are hungry for information. Using social media and local marketing to spread the word about your workshops is effective OBGYN marketing.
10. Influencers and Bloggers
Working with influencers and collaborating with bloggers are effective forms of content marketing. Collaborate with local influencers and bloggers in parenting or women’s health niches to promote your services. Many YouTubers and podcasters look for content constantly and will happily get your help creating content. All it takes is an email or a DM to get it started and begin building a win-win relationship.
Learn how to build reputation for your OB practice
Build an Email List
Creating and building your email list will continue to be essential for your OBGYN marketing efforts. Email marketing helps you connect with your medical patients, confirm appointments, and share useful information that meets their needs.
You can use several strategies to grow your email list. One way is to add an embedded form on popular website pages. Another way is to include a call to action (CTA) in your blog posts.
Telemedicine Services
If possible, offer remote consultations, follow-up appointments, or even second opinions online. This is so popular nowadays that it will help you spread your name and attract new patients. This will expand your reach and make it more convenient for patients to access your expertise.
Don’t Be Afraid To Spend Money
You can’t be afraid to spend money to boost your OBGYN marketing lead generation efforts. Investing in services like Facebook ads and pay-per-click (PPC) advertising can help you attract new patients. Digital services like OBGYN website design, maintenance, and content writing can also boost your return on investment (ROI).
Monitor Your Analytics
Tracking the success of your digital OBGYN marketing campaigns with analytics can help you save time and money. This way, you can avoid strategies that do not deliver results. This can also help you avoid counterproductive approaches that may actually harm your business.
Keep doing the things that generate leads and bring you more patients. Adjust content creation strategies that don’t deliver the desired results until you find what clicks.
Hiring a Healthcare Marketing Expert
If you find it challenging to balance marketing and patient care, consider hiring a healthcare marketing expert. These marketing professionals can help you improve your website, boost patient engagement, and bring in more leads. Their expertise in various forms of content marketing will ensure you get the most out of your efforts.
This investment is valuable. However, finding someone who knows what they’re doing is essential. Review this excellent guide to finding a great web designer.
Staying Flexible
Marketing is constantly changing in today’s digital world. Search engines frequently change their algorithms, and social networking platforms can appear suddenly and become immensely popular. Examples are TikTok or ChatGPT. Being flexible and open-minded will help you respond and adapt more quickly.
Long-term Strategy
Digital marketing for OBGYN practices is a long-term plan. Done effectively, it builds your brand and online reputation.
What you do now, starting with your OBGYN website design, will improve your practice’s position and performance in the future. You need a strong marketing strategy to build your brand awareness, engage with current and future patients, and grow your practice. This strategy should focus on long-term goals and be consistent.
OBGYN Web Design Service by O360
Look at these great OBGYN websites and consider updating your website to grow your practice quickly. O360 clients see a significant improvement in traffic and conversion with their new sites.
