Important elements to consider while developing a custom website for an orthopedic surgeon.
There are a lot of orthopedic surgeon websites out there. Getting your site visitors to pick up the phone and make an appointment requires something special to catch their eyes with. You need a beautiful, informative, and impressive website that helps you set yourself apart from the rest of the physicians in your area.
Patients who are looking for a provider like to get a feel for their doctor before they make their selection. By following some of the orthopedic marketing ideas listed below, you can turn your site into one of the best in your area. See some examples of modern orthopedic surgery websites.
Getting To Know You
The Importance Of A Solid Biography Or About Us Page
This is one of the staples of any business’ website, but it is especially important in the case of a surgeon. The patients may need to go under your knife. That requires a lot of trust.
Even though the doctor’s bio is one of the most important factors, it also tends to be the barely considered section. A stock piece of information is often included, modified slightly to fit the individual practice, leaving it dry and generic.
This is a huge mistake, as this is your opportunity to introduce yourself to your clients and set yourself apart by telling your story. Take a little extra time to let your patients get to know you as a person, and they’ll be quicker to pick up the phone. Add a video if you can. Take professional photos of yourself and the team.
Check examples of modern orthopedic surgery websites here.
Images
A Picture Is Worth A Thousand Phone Calls
The idea that showing someone is better than telling someone is as true for orthopedic internet marketing as it is for any venue. Even if you’re advertising your site or blog through PPC advertising (pay-per-click), the images you include are an important part of your SEO plan.
Search Engine Optimization is more than just picking the right search terms; the proper images can generate interest and have your customers following that link when they might not have otherwise. Once on your site, these images paint a picture in your potential patient’s minds of important aspects of your practice, including the environment you work in and the people they’ll be working with. Try to show off your high-tech devices and the latest technology using high-quality photos.
Videos
The Ultimate Storytelling Device
If one picture is good, a million pictures strung back to back is even better. With video, you’ll be able to explain your orthopedic surgery practice, welcome patients to your site, and create the foundation of a personal relationship with your patients before they ever pick up the phone.
You’ll also have an opportunity to tell them how your practice can ease their pain and promote good health in a way that can’t be done with mere pictures and text on a screen.
Content With Substance
When potential patients visit your page, they’re looking for solid content that will provide them with information about their conditions and the procedures you’ll use to treat them.
Additionally, Google checks to see how fresh the content on your site is and how relevant to its topic. This is where having a steadily updated blog comes in, providing your patients with a steady stream of up-to-date information on orthopedic treatments and conditions.
To optimize the website of an orthopedic surgeon, you’ll want to target relevant keywords that potential patients are likely to search for. Here are the top 10 keywords to consider:
- Orthopedic Surgeon
- Orthopedic Specialist
- Orthopedic Doctor
- Orthopedic Clinic
- Orthopedic Surgery
- Orthopedic Treatment
- Sports Medicine Specialist
- Joint Replacement Surgery
- Arthroscopic Surgery
- Orthopedic Consultation
Additionally, you can consider location-based keywords to target your local audience:
- [City] Orthopedic Surgeon
- Best Orthopedic Surgeon in [City]
- Top Orthopedic Specialist [City]
- [City] Orthopedic Clinic
- Orthopedic Surgeon Near Me
Remember to integrate these keywords naturally into your website’s content, including the homepage, service pages, and blog posts. Avoid keyword stuffing and prioritize providing valuable and informative content to potential patients. Also, keep an eye on keyword trends and adjust your optimization strategy accordingly to stay competitive in search engine rankings.
By following these tips, you’ll be presenting a website that has personality and appeal and provides valuable information to your patients. These qualities combined help establish you as an authority in their lives on chiropractic medicine, which will keep them returning for years to come.
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