The use of educational videos for patients on a website and introduction videos has been on the rise recently. If you own a dental website, the following reasons will highlight the importance of using videos on your website.
Video Increases Conversions and Sales
Using videos on your dental website can lead to impressive conversion numbers. Conversions refer to people who visit your website and become your practice’s patients. Using videos that describe the uses of different dental products can lead to an increase in sales numbers.
Using videos on your site will engage your user’s most dominant senses. This will make them feel like they are engaged with your practice which will lead to greater conversions.
The Use of Practice and Doctor Introduction Videos
Improve your Return on Investment (ROI)
There are three types of videos that you can use to improve your website ROI:
- Patient education videos
- Practice introduction videos
- Testimonial videos
Video production and editing are not the cheapest of tasks. Making a video for your dental practice and posting it on your website can be an expensive and time-consuming task. Make good on this investment by effectively communicating your content. Besides this, you can use a quality smartphone to capture these videos, and online video editing tools are constantly improving and becoming more affordable.
Ensure that while your video is simple, it communicates your message clearly. Low-quality videos are likely to be a turn-off to visitors to your website.
Videos Foster Trust
Using video on your dental website will help build trust between your web visitors and your dental practice. Videos make effective marketing tools that bridge the gap between conversions and sales. It provides people with interesting and useful information that makes them want to return to your website and practice.
Videos also engage and ignite the emotions of your site’s visitors. Use them to foster a strong and solid relationship with your dental patients. Videos also make it easy to market your site through its content.
By using videos, you get to use promotional tools like testimonials. Many first-time patients are skeptical about choosing a dentist and making appointments. If your dental website uses video testimonials, they will ignore their fears of being defrauded or cheated.
Search Engines Like Videos Too!
Using videos on your dental website increases users’ time on your site. These attributes tell search engines like Google that your site has good content. This can lead to better rankings on search results.
Explaining this fact by optimizing your videos for SEO is important. Give the videos good and captivating titles and descriptions. If the video is posted on YouTube, pair it off by providing links to your website. This lets your potential patients get to your site. Also, make the videos backed by a call-to-action theme to encourage them to interact with your site even more.
Video Appeals to Mobile Users
Most people watch videos on their mobile phones. Tap into this market by enhancing your site to be mobile-responsive. Smartphone users will prefer watching the videos on your site when compared to reading.
From these reasons, we can clearly see why using videos on your site is recommended. What are you waiting for?
How Effective is the Use of Video on a Website?
Some amazing statistics:
- According to the Cisco Visual Networking Index, global IP video traffic will be 82% of all IP traffic by 2022, up from 75% in 2023.
- More than 500 million hours of videos are watched on YouTube daily (Business Insider, 2016).
- The 25-34 age group (millennial generation) watches the most online videos, and men spend 40% more time watching videos online than women.
Video Gives Your Practice a Personality
One of the most effective methods to develop a bond with your website visitors (potential new patients) is to include custom-produced videos featuring your staff in the office environment. It’s a fact that people like to do business with people they know, or at least that they may feel that they know. Consider using video to introduce your team to web visitors. Whether the videos are staff profiles, office walk-throughs, or a personal doctor introduction, video is a great way to get visitors closer to your practice.
Video is a Very Powerful Sales Tool
The Online Publishers Association says that 80% of all internet users remember a video they have watched the past month, 46% of which took specific actions after viewing.
Videos Aid in Good Search Rankings
Dental practices that include videos on their website generally see higher engagement, click-through, and conversion rates. The more engagement that the search engines, including Google, see that your website is having, the better you will eventually rank on their search engine result pages.
Google is very keen on the idea of a visitor staying on your website for a while, even if they’re watching a video. This is called “dwell time,” or how long a user spends on a site. If someone spends much time on your website, Google can conclude that quality content must be available for reading and viewing. There’s no better way to increase “dwell time” than to have relevant and useful videos for the visitors to enjoy.
Stand Out from Your Competition
Custom video is a great way to set your practice apart from your local competition. The hard facts are that many dental practices lack the vision, budget, and resources to take the step and include videos as part of their community outreach marketing. Those that do take this step will have a distinct advantage over their out-of-date competition.
Videos Tend to Bring Visitors Back to Your Website
Having a new patient visit your website just once is a good thing; getting them to remember you, engage with the office, or have them return to the website later for more information is even better. Every instance where a new patient opportunity returns to your website is an opportunity to present to them your talents and quality services and encourage them to take a specific action.
One of the most effective ways to get people to make a return visit to your website is to add relevant, useful, and engaging videos that deliver your specific message and provides value to the visitor. This is especially true if you use dental videos to educate your website visitors about a specific dental condition or treatment they might be researching. Using video on your website will present your practice as the local expert.
Video Connects Your Website to Social Media Pages
Video is the ideal content that should also be published on your social media pages. Visitors and your social media followers will love your website if it can engage it! Moreover, it has become much easier lately to connect your website content to social media and vice versa.
Conclusion
Web video should be a key component of your website and your overall marketing/advertising strategy. While producing and publishing quality videos does involve capital expenses, it is a solid investment in your practice. Give your web visitor a more engaging experience online, and as a result, you will see increased search rankings and the probability of higher conversion rates and appointment bookings.
