Educational videos for patients on a website and introduction videos have been rising recently. If you have a dental website, these marketing strategies will show why dental videos are important for your practice.
Video Increases Conversions and Sales
Using videos on your dental website can lead to impressive conversion numbers. Conversions refer to people who visit your website and become your practice’s patients. Videos that describe the uses of different dental products can increase sales.
Using videos on your site will engage your users’ main senses. This will help them connect with your practice and lead to more conversions.
The Use of Practice and Doctor Introduction Videos
Improve your Return on Investment (ROI)
Healthcare providers can use three types of videos to improve their website ROI:
- Patient education videos
- Practice introduction videos
- Testimonial videos
Dental video production and editing are not the cheapest of tasks. Making medical videos for your dental practice and posting them on your website can be expensive and time-consuming.
Make good on this investment by effectively communicating your content. Most high-quality smartphones can create video content of sufficient quality for use on your website. Online video editing tools are also improving and making optimizing your videos affordable.
Ensure that your healthcare video is simple and easy to understand so it communicates your message. Low-quality dental videos are likely to turn off visitors to your website.
Videos Foster Trust
Video on your dental website will help build trust between your web visitors and dental practice. Medical videos for SEO are effective digital marketing tools that bridge the gap between conversions and sales. They provide people with interesting and useful information that makes them want to return to your website and practice.
Videos also engage and ignite the emotions of your site’s visitors. Use them to foster a strong and solid relationship with your dental patients. Videos also make it easy to market your site through its content.
By using dental videos, you get to use promotional tools like testimonials. Many first-time patients are skeptical about choosing a dentist and making appointments. If your dental website features video testimonials, potential clients won’t fear having a bad patient experience.
Search Engines Like Videos, Too!
Video improves SEO and plays an important role in attracting the right visitors to your website.
Using videos on your dental website increases users’ time on the site. These attributes tell search engines like Google that your site has good content, which can lead to better rankings in search results.
You can optimize dental videos for SEO by providing captivating titles and descriptions. When providers post a video on their YouTube channel, they should pair it with links to their website. This provides a direct way for potential patients to get to your site. Also, make the videos backed by a call-to-action theme to encourage them to interact with your site even more.
Video Appeals to Mobile Users
The majority of people watch videos on their mobile phones. Dental professionals can tap into this market by making your site mobile-responsive. Professional marketers report that smartphone users will watch dental videos rather than read blogs and other content.
These reasons demonstrate why you should use dental videos on your site.
How Effective is the Use of Video on a Website?
Some amazing statistics:
- The Cisco Visual Networking Index states that global IP video traffic will make up 82% of all IP traffic by 2022.
- YouTube statistics reveal that viewers watch over 500 million hours of videos daily (Business Insider, 2016).
- Healthcare marketing professionals reveal that patients aged 25-34 watch the most online videos. In addition, they report that men spend 40% more time watching videos than women.
Video Gives Your Practice a Personality
Adding custom dental videos is one of the best ways to connect with your website visitors, who may become new patients. These videos should show your staff in the office. Consider using video to introduce your team to web visitors. Videos, like staff profiles, office tours, or doctor introductions, help visitors connect with your practice.
Video is an Extremely Powerful Sales Tool.
The Online Publishers Association reports that 80% of internet users remember a video they watched last month. Additionally, 46% of these users took specific actions after watching the video.
Videos Aid in Good Search Rankings
Dental practices with dental videos on their websites generally see higher engagement, click-through, and conversion rates. The more engagement your website gets, the better it will rank on search engine result pages like Google.
Google values visitors’ staying on your website for a while, even if they’re watching a video. We refer to this metric as “dwell time,” or how long a user spends on a site. If someone spends a lot of time on your website, Google may think you have quality content. The best way to increase “dwell time” is to have relevant and useful dental videos for visitors to enjoy.
Stand Out from Your Competition
Custom dental video is a great way to set your practice apart from your local competition. Many medical practices do not have the vision, budget, or resources to use videos in their community outreach marketing. Those that do take this step will have a distinct advantage over their out-of-date competition.
Videos Tend to Bring Visitors Back to Your Website
Having new visitors reach your website indicates that your SEO efforts are working. Successful videos are an effective tool in helping retain them and turning them into patients.
Engaging with your office is important, too. You want them to return to your website for more information later. Every time a new patient visits your website, you can show your skills and quality services. This is a chance to encourage them to take action.
Adding useful and engaging dental videos is one of the best ways to get people to return to your website. These videos should deliver your message and provide value to your visitors.
Using dental videos can help teach your website visitors about dental conditions or treatments. This is especially effective. Using video on your website will present your practice as the local expert.
Video Connects Your Website to Social Media Pages
You should publish dental videos as focus content on your social media channels. Visitors and your social media followers will love your website if it can engage it! Moreover, connecting your website content to social media and vice versa has become much easier lately.
Conclusion
Web video marketing should be a key component of your website and overall advertising strategy. While producing and publishing quality marketing videos does involve capital expenses, it is a solid investment in your practice. This will help improve your search rankings. You will also likely see more conversion rates and appointment bookings.
